Shulou(Shulou.com)11/24 Report--

Driven by the global digital tide, customer relationship management (CRM) has become an indispensable part of enterprise management. At the same time, the domestic CRM system has gradually come to the fore and made great progress. For enterprises operating in the Chinese market, compared with international brands such as Salesforce, large and medium-sized enterprises urgently need more competitive and localized CRM solutions to help them seize the market.

With the outbreak of the global epidemic, enterprises are facing the dual challenges of economic difficulties and industry change. Digital transformation has become the key to the development and competition of enterprises, and CRM, as the core of enterprise digitization, plays an important role in connecting enterprises and customers. However, it is undeniable that, especially in the aspects of localized services and customized demand, the CRM products of international manufacturers can not fully meet the needs of large and medium-sized enterprises in some aspects, and the substitution of domestic CRM is becoming more and more obvious.

At the same time, China's local CRM manufacturers are also rising rapidly. Taking Sale easy as an example, through technological innovation, local adaptation and global recognition, it has successfully gained a firm foothold in the domestic market and won the favor of a large number of large and medium-sized enterprises such as leading enterprises in different industries at home and abroad.

Advantages of CRM Localization solution

1. Technological innovation and comprehensive coverage

Through technological innovation, Chinese CRM enterprises not only provide traditional CRM functions, but also combine new Internet technology to achieve digital and intelligent customer interaction in the whole process. For example, the first brand of CRM in China is easy to sell, with comprehensive coverage from sales cloud to partner cloud, customer service cloud, on-site service cloud, intelligent analysis cloud and so on, to meet the needs of enterprises at different levels and improve customer satisfaction.

2. Localization adaptation and user habits

Localized products that are more in line with Chinese users are more easily accepted by the market. Taking into account the habits of local users in mobile business operations, domestic CRM products rooted in the Chinese market better meet the needs of enterprise business development. Compared with international CRM brands, domestic CRM has more advantages in mobile.

3. PaaS platform and customized requirements

Local CRM manufacturers have long been aware of the needs of large and medium-sized enterprises for customization, personalization and flexibility, so through CRM

The construction of PaaS base can provide a set of efficient development, delivery, operation and operation platform for large and medium-sized enterprises, so that CRM products can provide flexible customer-oriented expansion development capabilities to meet individual needs based on CRM standard capabilities.

4. International recognition and maturity

Local CRM enterprises have been recognized in the global market, especially the sales of Chinese CRM brands, which have been selected as the only Chinese CRM enterprises in the global magic quadrant of Gartner SFA for 7 consecutive years, which is not only the recognition of technological strength, but also the embodiment of the maturity of Chinese local CRM manufacturers.

5. Domestic products are more cost-effective.

Domestic CRM products are generally more cost-effective than international brands. In the digital transformation, large and medium-sized enterprises need more competitive solutions, while local CRM enterprises provide a higher performance-to-price ratio, which helps enterprises to better control costs.

6. National requirements for "information security, self-control"

After the outbreak of the war between Russia and Ukraine, some software giants such as Oracle and SAP stopped serving in the Russian market and became pawn pieces of the political game. Moreover, CRM, Ke Cai and other software all store a large amount of customer information and financial information. Under the background of the Sino-US political game, Chinese enterprises must make plans in advance and also begin to achieve domestic substitution to avoid being "choked".

In addition, from the point of view of the country's repeated orders for information security, the leaks caused by the "back doors" and loopholes of foreign equipment and software may pose a serious threat to China's economic security and national security, and the domestic substitution of CRM software by enterprises can not be ignored.

Domestic and foreign large and medium-sized enterprises unanimously choose domestic CRM brand

1. Schneider Electric

The Chinese branch of Schneider Electric, a Fortune 500 electrical giant, resolutely chose to replace the original Salesforce with the sale of easy CRM.

CRM products. In only 7 months from receiving demand to launching, easy-to-use Chinese speed and Chinese strength have explained the rise of Chinese CRM software. And through nearly a year of operation, sales easy through the on-site service cloud and customer service cloud, helping it optimize the processes of self-service, maintenance service and spare parts return, as well as intelligent dispatch, mobile offline, dispatch multi-person components and other functions, greatly improve the collaborative efficiency and refresh the foreign enterprises' understanding of "domestic capability".

2. Johnson automatic Control

Founded in 1885, Johnson controls is the world's first manufacturer of thermostats. After more than 100 years of development, Johnson controls has been recognized as one of the world's leading suppliers of automatic management systems for building energy conservation, environmental control, fire protection, security, lighting and industrial control equipment. The cooperation between Sale Yi and Johnson controls enables York air conditioners under Johnson controls to achieve unified closed-loop management of the market, customers, orders, settlement and after-sales service at the channel end, and lay a solid foundation for York air conditioners to further expand their market share.

3. Hainengda

After 5 months of system development, launch, and 3 months of system operation, the sales CRM helped the international private network communications giant Haineng to complete the full replacement from the Salesforce system to the sales easy CRM on schedule, promoting the development of its "marketing service" full chain, supporting Haineng to meet the growing needs of business at home and abroad, and finally won the praise of Hyunda business and IT departments and senior leaders.

Write at the end

With the rise of domestic software, large and medium-sized enterprises also have more choices in the process of CRM selection. In the future, enterprises can consider more local products and solutions when choosing CRM, through cooperation with local CRM manufacturers to achieve better localization services, cost control and better original technical support.

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