Shulou(Shulou.com)11/24 Report--

On November 15, 2023, the Seventh 2023 Marketing Science Conference, sponsored by the second hand Marketing Academy and hosted by Mingluo Technology Group and its second hand system, with the theme of "big", came to a successful conclusion in Shanghai ANSA International Conference Center. The event brought together more than 40 practitioners of marketing science, bringing together more than 1000 + participants and more than one million online viewers, bringing an in-depth discussion of the future of marketing technology.

The guests of this conference have a strong lineup, and are honored to have Zhang Guohua, president of China Advertising Association and global vice president of International Advertising Association, Wu Minghui, founder, chairman and CEO of Mingluo Technology, Shen Feng, chief digital information officer and president of information technology of P & G Greater China, Jiang Nanchun, founder and chairman of focus Media, and Zhu Xiaohu, managing director of GSR Ventures. Mengniu Group CDO Li Mianjie, Zhipu AI COO Zhang Fan, Blue cursor Communication Group CEO Pan Fei, Sun Fangchao, Senior Vice President of Mingluo Technology and head of Mingluoda Model products, Wang Xinrui, Equity partner of Shihui Law firm, Mango TV Deputy General Manager and CTO Lu Haibo, Zhao Jie, Senior Vice President of Mingluo Technology and President of second hand system, Mr. Tan Beiping, Vice President of Mingluo Technology and Dean of second hand Marketing Academy, etc. Jointly discussed and exchanged the future development of marketing science.

In addition, the conference also included four key dialogues, covering the topics of future marketing science, new sports games in the AI era, Agency in the big model era, and "driving" of the media, and conducted an in-depth analysis of the common issues in the development of the industry. Finally, the AI actual combat "effectiveness" reporting link reveals the overall situation of the industry in which the large model application has landed under the current marketing scene. This conference is not only a grand meeting of science and technology and marketing, but also an important platform for the industry to explore and look forward to the future.

The current market environment is more complex and unpredictable, and many interviewed brands said that the biggest marketing challenge is to achieve innovative breakthroughs and effective growth in an unstable economic situation. This conference through the wonderful sharing of marketing science practitioners, let us see the possibility of future marketing: China's "big" market has something to do, go to sea, break the circle … New categories and new brands emerge one after another; consumption upgrading and consumption classification are equally important, "big" demand is available, high cost-effective brands and high value-added brands are neck and neck; we are at the beginning of a profound wave of technological change, and AI is expected to improve productivity and efficiency in various fields. This will not only bring marketing efficiency to the brand, but also bring new life to the whole ecology. Although the current industry has great challenges, we should think about it at a deeper level, innovate and break the situation at the source of products and business models, and link up with a wider range of partners, great ecological prosperity and development, to build a beautiful brand, and "big" marketing. Finally, data security, privacy protection, all consumer-centric, "big" responsibility, more can be done.

In order to meet the increasingly diversified needs of consumers, we no longer rely too much on traffic, but adhere to the principle of brand long-term doctrine, and believe that in the unpredictable marketing future, we will eventually "have a bright future". Bright science and technology and marketing science practitioners and various brands join hands to explore this possible path. In this conference, the second hand system of Mingluo Technology launched a "Marketing effectiveness 2.0" upgrade solution that empowers large model technology, which helps enterprises to grow scientifically. In addition, Mingluo Technology unveiled with an one-stop model AI Copilot "Xiao Ming Assistant" to help employees improve their work efficiency and accelerate the flywheel operation of marketing productivity. What is even more exciting is that in order to meet the needs of enterprises for security and customization, Xiaoming Assistant will launch an open source model.

In the era of big model, the second hand handed in the answer of "Marketing effectiveness 2.0".

The answer paper "Marketing effectiveness 2.0" submitted by the second hand system, based on the unique knowledge base and large model application capabilities of Mingluo Technology, aims to bring real business growth value to customers, comprehensively enabling customer business growth from the aspects of circle audience, circle DMP, circle layer hot content mining, circle layer content scale production, thousands of private domain communication operation and so on.

The conference launched the upgrade solution of "Marketing effectiveness 2.0" on the spot.

Based on massive second-hand advertising user behavior data and social media marketing data, combined with the ability of second-hand marketing knowledge base and large models, marketing effectiveness 2.0 solutions provide a unique perspective to observe and understand the evolution of circles in the social media environment. Through the ability of the large model to quickly capture the changes of the circle layer, define the circle layer and formulate the circle layer crowd strategy, and carry on the social media marketing based on the interest layer to provide the brand with fast crowd, contact and content insight.

The DMP- circle version makes the delivery more accurate and greatly improves the rate of return on media delivery. The circle-based crowd strategy can accurately reach the target circle users by integrating user behavior and content data, and is expected to increase the click-through rate by 10% and 80%, and increase the delivery conversion rate. Through the combined application of large models and circles, marketing activities bring more accurate and efficient results, helping enterprises to better communicate and interact with the target audience.

Dig out the hot content under the circle and provide communication strategy guidance for the brand. The output is based on the content strategy of the circle layer, uses the large model to analyze the social media data, and excavates the hot topics, trends and popularity elements under different circles, so as to help the brand understand the interests and concerns of the target audience. upgrade the content from product recommendation to scene recommendation and develop a more accurate communication strategy.

Circle layer content scale production, driving the business growth of super brands. Based on the circle crowd and content strategy, with the help of artificial intelligence to produce more interactive content on a large scale, and automatically adjust and optimize the content according to users' feedback and behavior, so as to make it more in line with the preferences of users. achieve more efficient content production and more accurate user positioning, thus promoting the business growth of super brands.

Realize the communication and operation of thousands of people and thousands of private domains, and enhance the user value of the brand. Based on the more personalized private domain communication from circle layer to individual, we take customer resources as the self-control position of the brand, provide users with personalized and more warm services with the help of artificial intelligence, and realize the marketing of thousands of people. enhance consumer experience through personalized service.

Ming Lok Technology "Xiaoming Assistant" released on the spot, with a small scene of great value, announced the open source model.

The goal of the marketing effectiveness 2.0 solution is to boost the growth of the brand's main business, and at the personal level, it will also unleash more creativity with the help of large models, thereby driving organizational change and reshaping productivity. Xiaoming Assistant, released by Mingluo Technology on the spot, is an one-stop intelligent assistant for large models, which can not only interact with people and answer complex questions, but also read, summarize web pages and documents, and assist creation. it is efficient and convenient to help employees gain information, knowledge and inspiration. This brand-new tool will undoubtedly fully empower the work flow of the enterprise and help the enterprise accelerate the flywheel operation of marketing productivity.

Xiao Ming's assistant was released on the spot of the conference.

It is worth emphasizing that Xiaoming assistant is more suitable for the production work mode of marketers, starting with the five marketing application scenarios of "marketing strategy output", "annual KPI setting", "communication content generation", "sales material generation" and "brand integrated marketing" to reshape the workflow to help employees improve work efficiency and stimulate creativity.

Xiao Ming's assistant will launch the open source model, which is an important measure for Mingluo Technology to actively respond to the trend of open source, sharing and cooperation and actively promote the ecological co-construction of generative artificial intelligence industry. Mingluo Technology hopes to promote the development of artificial intelligence with developers around the world through open source Xiaoming assistants, so that more enterprises and individuals can enjoy the convenience of artificial intelligence. At the same time, Mingluo Technology will also provide privatization solutions for Xiaoming assistants for enterprises with special needs to help enterprises build intelligent assistants that meet their own needs to meet their special needs in terms of data security and business characteristics, and further improve the work efficiency and business effectiveness of enterprises.

Through the release of Xiao Ming's assistant, Mingluo Technology once again demonstrated its deep accumulation and determination to open and share in the field of artificial intelligence, and we have reason to believe that large model technology can better serve enterprises and accelerate the flywheel of marketing productivity.

The "Marketing Science Conference", with the measurable, verifiable and predictable professional perspective of marketing science, focuses on the cutting-edge topics of the industry once a year and is committed to solving specific problems. We sincerely invite marketing scientists, industry experts, leading brands and innovative institutions to participate in a discussion on the breakthrough of future marketing innovation and lead the shaping of a new marketing paradigm in the future. Under the pressure of the market, there are still many new opportunities, dare to move forward, in the growth of small times, dare to "big" have something to do.

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