Shulou(Shulou.com)11/24 Report--

The Trade Desk ™(Nasdaq: TTD, hereinafter referred to as TTD), the world's leading advertising technology company, recently announced its results for the fiscal third quarter ended September 30, 2023.

Jeff Green, founder and CEO of The Trade Desk, said: "TTD had a strong performance in the third quarter, with revenue of $493 million, up 25 per cent from the same period in 2022. This performance highlights the fact that advertisers attach great importance to accuracy, flexibility and transparency in the process of maximizing the returns of their advertising activities. With the advertising industry about to enter the busiest period of the year, looking forward to 2024, this is the perfect time for us to grow rapidly and take a higher share of the potential advertising market of up to $1 trillion. As advertisers set their sights on the smart TV (CTV) platform, marketing opportunities for shoppers are growing, coupled with our leading technology in identification, and our most important product launch ever, digital media buying platform Kokai, we are more capable than ever to help advertisers use data to drive brand growth and differentiate brands. "

The highlights of performance are as follows:

Revenue in the third quarter rose 25% from the same period a year earlier to $493 million, exceeding analysts' expectations of $487 million. As in previous quarters, TTD's revenue this quarter is significantly better than that of its competitors in the advertising industry, which means that TTD will continue to expand its market share.

Adjusted earnings per share (Adjusted EPS) was 33 cents, exceeding analysts' expectations of 29 cents.

TTD expects revenue of at least $580 million and earnings before tax, interest, depreciation and amortisation (EBITDA) of approximately $270 million in the fourth quarter of 2023.

Robust customer retention rate: the customer retention rate remained above 95% in the third quarter, the same as in the past nine years.

Unified ID 2.0 (UID2) continues to expand industry cooperation and continue to win support: UID2 is an industry-wide Internet identity identifier and an upgrade and alternative to third-party Cookie, which aims to maintain advertising value while protecting user control and privacy. Driven by TTD, UID2 continues to receive a positive response from the industry. Recent new partnerships include:

O through the integration of UID2,IT equipment and software company HP (HPQ) to optimize target audience targeting through CTV advertising, thereby reducing ineffective advertising spending.

O in September, Philo, the US online streaming service platform, adopted UID2 in its high-quality streaming TV channels.

O Warner Brothers Discovery (Warner Bros. Discovery) announced the integration of UID2 into its premium entertainment, sports, news and lifestyle brands and digital platforms, including Max and Discovery+.

O Walmart Connect announced that it is testing the integration of UID2 into Wal-Mart DSP to support media delivery decisions on Open Internet.

O EUID is the equivalent of UID2 developed specifically for the European market and is being supported by a growing number of brands, media publishers and retailers. Initial industry participants included Bacardi, Kimberly-Clark Kimberly-Clark, Aller Media, Future, OneFootball, Prisma Media, Tesco and so on.

O at the Forward'23:Always On event, NBCUniversal announced that it is fully implementing UID2 on Peacock, covering all devices and consumer touch points, including CTV, networking, applications, and so on.

OpenPath:OpenPath provides customers with a simplified way to connect directly to premium publishers on Open Internet. Through an objective and transparent supply path, OpenPath helps each participant to maximize value. OpenPath has dozens of co-publishers covering more than 11000 content platforms for smart TVs, mobile devices, display spaces and audio.

With the release of TTD digital media purchase platform Kokai, we have achieved the largest platform upgrade in history, and will continue to help customers drive every decision with data, optimize the media purchase process through artificial intelligence technology, achieve targeted advertising based on the target audience, and shift from buying "advertising space" to buying "target audience"-TTD is committed to providing advertisers with intelligent and convenient marketing tools. Help them achieve the most efficient marketing activities.

Industry recognition (2023):

O won the Digiday Video and Television Award: best TV / streaming Advertising sales of the year

O won DigiZ Awards Hong Kong: best programmed Advertising platform

O won the Singapore Marketing Excellence Award: data-driven Marketing-Gold Award

O won the title of leader of The Forrester Wave-- Omni-Channel demand-side platform (DSP)

O won the title of technical leader in the field of advertising technology in Quadrant Knowledge Solutions SPARK matrix

O won the Steve customer Service Award (Stevie Awards for Customer Service Success) Bronze Award for the Technology Industry

O Jaime Nash was selected as Ad Age's "40 elites under 40".

O winner of the Outstanding Women Award in Media and Advertising Technology: Samantha Jacobson- Transformers, Catherine Patterson-Technology Pioneer, Jaime Nash- programmatic storyteller

O Business Insider Advertising Technology New Star Award, winner: Ellen Mulryan, Senior Director of Retail data Cooperation

O selected as the best workplace for fortune millennials

O selected as the best workplace in the Fortune technology industry

O Jeff Green, founder and CEO of TTD, was named on Institutional Investor's Best Executive team list (All-America Executive Team List) from 2023 to 2024.

O selected as the most suitable media company for US News and World report

O won the title of National Intern Day-2023 Top 100 Internship Program Company

Share buybacks: TTD bought back $90 million of Class A common stock in the third quarter of 2023. As of September 30, 2023, TTD's share repurchase authority has reached $273 million.

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