Shulou(Shulou.com)11/24 Report--

After 23:59 on November 11, with the end of "double 11" in 2023, the leading brand of intelligent cleaning industry pursuing technology continued the strong momentum of getting off to a good start, ending perfectly with a brilliant result that the total sales of all channels exceeded 2.1 billion. The total sales of floor washing machines exceeded 900 million, and the sales volume of all channels exceeded 350000 units.

Nowadays, people have higher and higher requirements for household hygiene, and the demand for intelligent cleaning products such as floor washers continues to grow. Looking at the whole floor washing machine track, with the entry of more brands, the competition in the industry is also extremely fierce. The sales data of Shuang 11 validate the leading position of chase technology in the category of floor washing machines.

The war report shows that on the two integrated e-commerce platforms of Tmall and JD.com, the performance of the floor washer is strong. Among them, the total sales of floor washing machines in Tmall exceeded 400 million, and H13 Pro Plus Mix won Tmall's "one-machine multi-purpose double 11 best-selling list & praise list" double TOP 1. The pursuit of floor washer in JD.com GMV is growing by 100%.

It is worth mentioning that, as a rising star in the emerging e-commerce field, such as Douyin and Kuaishou, chasing the floor washer achieved overtaking at the corner of the track in a very short time. According to the War report, looking for H20 and H12 Pro Plus respectively dominate the "Douyin brand floor washer popularity list" the top two. In addition, the pursuit of floor washer in Kuaishou platform has achieved an astonishing 680% growth.

It is understood that pursuit Technology launched the first floor washing machine H11   max in 2021, which can achieve rapid layout and outstanding performance in a short period of two or three years, behind which is the strong technical support of pursuit technology.

Chase Technology was founded in 2017, but as early as 2015, it aims at the industry's most difficult and core "heart" technology-motor, constantly overcoming technical barriers from 0 to 1. Among them, in the direction of high-speed digital motor technology, chase Technology is the first enterprise in the world to achieve a rotational speed of more than 180000 rpm / min, and has a reserve of 200000 rpm technology. it has become one of the few innovative technology enterprises in the industry with the ability to develop and produce high-speed digital motors. In addition to motor technology, another base that supports the moat of pursuing the core technology of science and technology is intelligent algorithms. Around the field of generalized robots, pursuit technology continues to explore the boundaries of intelligent algorithms, has broken through the core technologies such as Slam, ToF solid-state radar, structured light and so on, and has a series of authorized patents in fluid mechanics and robot control.

Take the pursuit of H20 floor washer in the "Douyin Brand floor washing Machine popularity list" as an example, the machine has a suction of 16000 Pa, supports positive and reverse rotation of rolling brush and constant pressure comb strips, and can be flanged left and right. In addition, the pursuit of floor washer H20 can be sought after by many consumers, but also due to its launch of the industry's first 60 ℃ hot water forward and reverse hot water scrubbing technology, which can easily dissolve oil, make rolling brushes cleaner and clean the floor.

The newly listed H30 floor washer is equipped with "the industry's first 60 °C hot water positive and reverse rotary washing and rolling brush technology". In addition to "can quickly dissolve oil pollution and let rolling brush clean as new", 360 °hot air fast drying technology brings a stronger self-cleaning experience in all directions. These one-step deep cleaning functions highlight the advantages of pursuing H30 in the competition of many floor washing machine products.

If you lengthen the performance dimension of pursuing technology, you will find that the strong growth of "double 11" is only the tip of the iceberg. From 2020 to 2022, the overall performance of Chase Technology increased 10-fold, and the performance of independent brands increased 20-fold. From January to September this year, the revenue of chasing technology brands grew by 106%, making it a leader in the intelligent cleaning industry.

"double 11" is not only a consumer carnival, but also a big test of brand ability and strength. Through the pursuit of technology, let us see that only by being user-oriented, using scientific and technological innovation and upgrading user experience can we really win the recognition of the industry and users.

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