Shulou(Shulou.com)11/24 Report--

CTOnews.com November 15 news, Wechat public platform issued an announcement today, from now on to standardize the official account group to send deceptive click messages.

The announcement said that recently, the platform found that some mass messages released by official accounts increase the attractiveness of the title by counterfeiting system messages, red packet points to account expiration, deceive users and entice users to click on them. but the text is actually irrelevant or untrue marketing content. This behavior harms the user's reading experience and seriously disturbs the healthy ecology of the platform.

In order to further standardize the content of mass messages sent by official accounts, and provide users with a more high-quality message receiving experience. For the deceptive click behavior of mass messages, once it is discovered from now on, the platform will take punitive measures, including but not limited to deleting articles, ability blocking and so on, to the official account according to the degree of violation.

CTOnews.com with case of violation:

Violation case 1

The title, cover or text content deceives users and induces users to click in the form of fake system message reminders, while the text content is actually irrelevant marketing content.

Violation case 2

The title, cover or text content takes red packets, points, cash rewards and other benefits as gimmicks, including deceiving users through new red packets to account or non-users' original red packets, points expiration, etc., to induce users to click, while the text content is actually irrelevant or untrue marketing content.

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