Shulou(Shulou.com)11/24 Report--

With the increasing maturity of the smartphone market, the mobile phone industry is facing unprecedented challenges. The difficulties such as saturated market demand, slowing down of technological innovation, fierce brand competition and diversification of user needs come one after another, which make it need to constantly look for new breakthroughs. As the most important core of mobile phone, chip is the key to break the predicament. Recently, MediaTek released Tianji 9300 flagship chip, innovative all-core CPU architecture, strong generative AI capability, and GPU with powerful performance and energy efficiency, which is generally regarded by the industry as a breakthrough in the flagship market.

Strong all-core CPU to meet the high-performance needs of flagship mobile phones

The advent of MediaTek Tianji 9300 marks a huge leap in the field of smartphone chips. Its new full-core CPU architecture, including four Cortex-X4 super-cores and four Cortex-A720 large cores, not only achieves a 40% improvement in performance, but also achieves a 33% reduction in power consumption.

From the perspective of the evolution direction of the chip architecture in the mobile phone market, increasing the proportion of large cores in the CPU architecture has been a trend jointly promoted by advanced manufacturers. Compared with the traditional architecture of the same generation's flagship chip 8G3, Tianji 9300's all-large-core architecture is obviously more decisive, opening the door to the era of full-core computing, with better performance and energy efficiency in daily use scenarios where the load increasingly deviates from "light load" and multiple heavy loads running at the same time, enabling mobile phone manufacturers to create a better terminal experience for users.

Based on the powerful performance of Tianji 9300, the first terminal vivo X100 ran close to 225 million under laboratory conditions, once again refreshing the performance ceiling of the flagship mobile phone. It is understood that MediaTek decided a long time ago to join hands with vivo to explore the whole big core. Through the close cooperation between Tianji and vivo Blue Crystal chip technology stack, the goal is to bring consumers the ultimate flagship experience of smarter, smoother and colder.

Powerful AI capability, enabling terminal generation AI innovation experience

At the same time, with the popularity of generative AI applications, 2023 has become the first year of generative AI, and various industries have invested in this AI innovation. Accelerated end-to-side generation AI deployment is obviously also a "battleground" in the mobile phone industry.

The Tianji 9300 is equipped with MediaTek's seventh generation AI processor APU 790and a built-in hardware-level generative AI engine, which provides powerful computing power for running end-to-side AI models.

Based on the mixed precision INT4 quantization technology and memory hardware compression technology developed by MediaTek, Tianji 9300 can support end-to-side running 1 billion, 7 billion, 13 billion AI large language model, and take the lead to realize the AI big language model with 33 billion parameters running on the mobile chip. Compared with the 10 billion-parameter AI big language model promoted by competitors, Tianji 9300 is obviously far ahead. Mobile phone manufacturers can use Tianji 9300 to create a more intelligent, rich and personalized generative AI experience.

Under the trend of end-cloud convergence, MediaTek has deployed omni-directional AI technology, using end-cloud collaborative hybrid AI computing to enable terminal-side generation AI innovation. MediaTek and vivo have taken the lead in the 7 billion-parameter AI big language model with the highest landing terminal side, and together ran through the 13 billion-parameter AI big language model at the end-to-side, jointly creating the vivo X100 series of AI large model phones.

Combine ecological depth to explore game technology and lead players to upgrade their experience.

In addition, with the rapid expansion of players' expectations for the mobile game experience, game developers are striving to create a beautiful game quality and smooth experience comparable to the PC end, which requires increasing mobile phone performance and technological innovation. Therefore, the game performance of mobile phone chip has become a link that consumers attach great importance to when choosing smart phones, and it has also become one of the key factors for high-end mobile phone manufacturers to break the situation.

In order to meet the game market that often needs to deal with high-load tasks, MediaTek Tianji 9300's new generation of flagship 12-core GPU Immortalis-G720 performance increases by 46%, reduces power consumption by 40%, brings lasting and powerful graphics rendering capabilities to the terminal with lower power consumption, and provides a reliable performance boost for more innovative game technologies.

MediaTek has laid out mobile light tracking early in the morning and continues to lead, accelerating the commercial process of mobile light tracking, and has brought mobile phone users a light tracking experience comparable to that of PC. On Tianji 9300, MediaTek continued to "roll" the light. The Tianji 9300 is equipped with the second generation hardware ray tracing engine, which can support the high fluency ray tracing of 60FPS.

At the same time, in order to further reduce the experience gap between the mobile phone and the PC, Tianji 9300 also realizes the game host-level "global illumination" effect on the mobile phone based on light-chasing rendering, making the real-time light and shadow changes more realistic and delicate, and bringing a stronger sense of immersion to users. MediaTek accelerates the volume in the field of optical pursuit, which is undoubtedly loved by mobile phone manufacturers, so that terminals can create more differentiated and high-end game experiences.

In fact, in the development process of the whole mobile phone market and chip market, the ultimate goal of market competition, technological innovation and progress is to innovate the user experience and create new value for the user's omni-directional experience. According to the actual measurement of the media, the vivo X100 mobile phone with Tianji 9300 has excellent performance and long-range performance in daily applications, games, shooting and other scenes.

Tianji 9300 accelerates the market volume in many aspects, such as CPU architecture, generative AI, game technology and so on, and realizes straight-line overtaking in many fields, opening up a new flagship pattern for the industry. At the same time, Tianji chip and terminal frequent interaction and deep cooperation, according to the actual needs of users to create more unique flagship product characteristics, enhance the terminal brand and product competitiveness, so as to stand out in the fierce market competition. The deep cooperation between vivo and MediaTek is an industry example for terminal manufacturers and chip manufacturers to work together to enhance user experience.

On the other hand, Tianji 9300 has promoted the pattern of healthy competition in the flagship market, making technological innovation and enhancing user experience the main tone of the mobile phone industry. Focusing on the chip market, the market competition in which chip manufacturers catch up with each other in technology is a big "killer's mace" for terminal manufacturers to break the predicament. I believe that in this trend, the mobile phone market in the future will create more unexpected new technologies, and the user experience will also usher in more possibilities.

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