Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 15 (Xinhua)-- Loto Technology released a report today claiming that the VR / AR market was depressed due to the global economic downturn and the cooling of metacosmos. Omni-channel sales of consumer-grade XR devices (AR and VR) in China in the third quarter of this year were 126000, down 36.7 percent from the same period last year.

Among them, the monitored sales of the online open retail market (excluding content e-commerce such as Doukuai) accounted for 41.3% of the total channel, reaching 52000 units, down 27.8% from the same period last year; sales were 160 million yuan, down 33.1% from the same period last year.

Loto Science and Technology stressed that in addition to the cooling of the "meta-universe", manufacturers offered a "price war" prematurely, and because the content and scenes provided by VR / AR and other devices were not rich enough, they could not fully stimulate the interest of consumers and could not form a benign ecology, which eventually led to the overall situation of the current industry downturn.

CTOnews.com learned from the data disclosed by Loto Technology that the decline in market size mainly comes from the market for VR products, while AR products are still growing by leaps and bounds. The proportion of the online monitoring market for the two types of products has evolved from 80:20 in the same period last year to 56:44 this year.

Loto Technology predicts that the omni-channel sales of consumer-grade XR devices in China this year will be about 620000, of which the VR market is not optimistic, with sales of 430000 units, down about 50% from the same period last year. The AR market sales of nearly 200000 units, more than double the year-on-year increase.

However, Loto Technology does not completely deny the future of VR / AR devices, believing that related devices still have a certain market prospect, and many brands of home appliances, IT, mobile phones and start-up types are either already in the game or on their way to the game. The next major industry risk to guard against is to avoid excessive involution, loss price war, and finally fall into a similar predicament in the VR market.

VR online sales halved in the third quarter, with PICO accounting for 80% of VR online sales of 29000 units, down 49.8% from the same period last year; sales were 100 million yuan, down 48.1% from the same period last year

The average price of VR equipment was 3300 yuan, up 3.3% from the same period last year. VR's share of the overall online market for XR devices fell to 56.1 per cent from 80.2 per cent in the third quarter of 2022.

In terms of brand, it is still the dominant situation of PICO. Loto Technology believes that the market enters the state of oligopoly too early, which also affects the market activity to a certain extent.

Technically, Fast LCD+Pancake 's solution is the mainstream of the VR market, accounting for 72.7% of the online market in the third quarter, while Fast LCD+ Fresnel Lens still occupies 23.5% of the market due to the promotion of Dabeng and PICO's old products.

In the third quarter, online sales of AR rose 59%, more brands competed, online sales of AR increased by 59.3% to 23000 units, and sales increased by 20.5% to 60 million yuan.

The average price of AR equipment was 2737 yuan, down 24.3% from the same period last year.

In the third quarter, XREAL, Thunderbird Innovation, INMO and Rokid ranked in the top four, with a combined share (CR4) of 94.9%, down 3.3% from the same period last year.

On the one hand, the competition between head brands is anxious. In the past three months, the four major brands have released new products one after another, and the quarterly rankings often change. On the other hand, the increase in the number of new brands has reduced market concentration. In 2023, consumer electronics brands represented by Skyworth, Lenovo, Nubia and Meizu, as well as start-up brands represented by paying homage to the unknown and approaching singularities have set up the AR market.

In terms of display technology, Micro OLED's share of the AR online market reached 94.8% in the third quarter of 2023, up 25.6% from the same period last year. Sony is still the main solution provider, and domestic companies such as BOE and Vision have also made progress. In addition, the volume of new IMNO products drove the market share of Micro LED technology to 3.2% in the third quarter.

In terms of optical solutions, the penetration rate of Birdbath in the AR online market reached 84.6% in the third quarter of 2023, down 7.8% from the same period last year, mainly due to the squeeze of optical waveguide schemes.

Lingxu low light, long optoelectronics, Li Pai optical crystal and so on have all launched mass-production optical waveguide solutions, driving down costs, and increasing applications in terminal products, accounting for 14.7% of online sales in the third quarter. With the progress and mass production of optical waveguide technology, the high-end AR glasses market will continue to be replaced by lighter and thinner optical waveguides with more glasses-like shapes.

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