Shulou(Shulou.com)11/24 Report--

Recently, the first phase of Huawei Video AiMax Film and TV Competition was held in Shenzhen Vientiane, Huawei's flagship store. At the scene, Huawei video business department director and product director, "poison tongue movie" editor-in-chief "hard core card" and the live audience discussed why "Manjianghong" was so popular, and together revealed the technical core behind the AiMax cinema-level viewing experience.

According to the head of Huawei Video Business Department, Huawei Video AiMax Cinema continues to upgrade its audio and picture standards to bring cinema-level audio-visual experience to users through detail processing of 4K hyper-division algorithm, motion compensation scene processing, as well as optimal support for HDR Vivid color and Audio Vivid sound standards. Watching "Man Jiang Hong" in Huawei video AiMax cinema can enhance the contrast in dim light, enhance the detail presentation of characters and scenes in the dark, bring richer color restoration and more subtle shading, and let "Man Jiang Hong" better convey the director's real creative intention through full visual pictures.

"Man Jianghong" 's "black" and "red", AiMax restored the director's creative intention "Sir Film" editor, senior film critic "hard core card" that: "Color is a part of the film, or it may be the whole answer."

In the sharing at the scene, the hard core card mentioned that "Manjianghong" as a changing film with a high-density plot and multiple reversals, the hue change from dark to bright and from black to red always corresponds to the direction of the film. indicates the process of truth. Among them, a few shades of "red" deserve special attention: Qin Hui's clothes go from black to red, implying that his identity as a traitor has been revealed; the red flowers on the top of Yaoqin's head have bloomed to wither, implying that the character's identity has been exposed; and the hero Yue Fei's red tasseled gun appears frequently, implying that the ubiquitous military soul is also the feeling of family and country in the blood.

When users watch the film in Huawei video AiMax cinema, they will find that the changes in these tones are particularly obvious: in terms of details, the film itself is dominated by dark tones, but the subtle facial expressions of Zhang Da, he Li, Qin Hui and other characters in the dark scene, the bluish gray walls in the night environment, the confrontation between the righteous men drawing their knives, and the details swept by bows and arrows are all at a glance. In terms of color, there are not only rich tones and delicate light and shade contrast, but also stronger image depth, and those red embellishments, such as the head flowers of Yaoqin, are also fuller; in terms of sound effects, the fierce fighting sound of characters and the sound of footsteps shuttling through the alley have a more three-dimensional sense of space, making users feel more on the spot as if they were at the scene of the film.

AiMax cinemas continue to upgrade audio and picture standards to create cinema-level audio-visual experience according to reports, Huawei Video insists on taking users as the center, revolves around the core demands of users to watch movies, starts from boutique content and product experience, gives full play to its own software and hardware technical and ecological advantages, and continuously upgrades AiMax audio-visual standards, bringing high-quality and immersive cinema-level viewing experience to users. Huawei Video AiMax Cinema Audio and Picture Technology Standard comes from Huawei's R & D investment in the audio and video field for more than 20 years, and has built unique algorithms and competitiveness in cloud, tube and end. At present, the best quality can reach 4K HD picture quality, HDR Vivid color and Audio Vivid sound effect.

Since the launch of Huawei Smart screen in 2020, Huawei Video AiMax Cinema has persisted in building new standards for home cinema viewing and high-quality audio-visual services, and has continued to expand scene boundaries. At present, Huawei Video Cinema has covered Huawei mobile phones, tablets, smart screens and other terminals to further meet the needs of users to watch movies in different scenarios, so that users can enjoy cinema-level cinema experience whether they watch movies at home or in fragmented mobile scenes.

In the construction of AiMax content, Huawei Video AiMax Cinema insists on selecting high-quality content in the industry. At present, it has carried out in-depth cooperation with many industry high-quality content partners, such as China TV NetJu, Disney, Universal, Sony, Paramount, and introduced more than 1800 domestic and foreign boutique films and new hot cinema blockbusters. At the same time, it continues to bring high-quality content to users with the update frequency of "one selection every day and one blockbuster per week".

In addition, Huawei video "11.11 value purchase" activity is still in progress. Huawei film and television members' annual card is folded at 4 times, so that they can watch popular content such as "Love as Camp", "eighth suspect", "Flower and Youth: silk Road season" and so on. Film and television enthusiasts can seize the time to make a rush!

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