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2025-01-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
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Recently, the 2023 employer Brand creativity Competition, which has attracted worldwide attention, was held in Beijing. With his long-term strategic layout of sustainable development, especially the effective integration of the concept of sustainable development with the employer brand system, Perfect World finally stood out from 1214 employer brand creative works of 489 well-known enterprises at home and abroad. won the "Best Sustainable Development Award".
As one of the most authoritative and influential creative competitions in the field of employer brands, since its official launch in March, the "2023 employer Brand creativity Competition" has attracted applications from 489 domestic and foreign well-known companies, including Mercedes-Benz, McDonald's China, PwC, TENCENT, and 1214 employers' brand creative works. During the evaluation stage, 10 employer brands and senior experts, including Mr. Richard Mosley, the global employer brand father, Mr. Ali Ayaz, the world employer brand expert, and Ms. Barbara Zych, the global employer brand construction data modeling leader, were selected by an expert committee composed of 10 employer brands and senior experts.
Today, when sustainable development has become a global consensus, the competition aims to find and recognize innovative, referable, and multi-effects of economic and social environment in the field of sustainable development. As one of the leading enterprises in the digital cultural creation industry, Perfect World adheres to the concept of sustainable development and constructs the core concept of "creating happiness, spreading culture and achieving dreams". Take "product innovation, cultural dissemination, staff development, social public welfare" as the practice path of sustainable development management model, with high-quality spiritual and cultural supply, continue to meet the expectations and requirements of all stakeholders. The enterprise's planning and practice of sustainable development inject new development elements and innovative practice paths into the core concept of Perfect World employer brand system, "Dream, interesting and you". Let the employer brand show its vitality and influence in the new era of development.
In the wave of the digital age, AI is gradually becoming a new engine to promote social progress. Perfect World deeply embraces digital technology, applying AI and other cutting-edge technology to many aspects of the R & D pipeline; at the same time, attracting and motivating a group of outstanding young creative employees to adopt the way of "culture + technology" to deeply integrate the elements of excellent Chinese traditional culture with the company's products. For example, Perfect World's game products cooperate with intangible cultural heritage, including Longquan Sword, Beast head, Shu embroidery, Sichuan Guanghan Sanxingdui Museum, etc., to rejuvenate traditional culture in the digital world, and create a series of rich, interesting and unique cultural and creative products.
The management mechanism of attracting, caring, encouraging and developing outstanding talents is the primary strategic measure to realize the sustained and healthy development of enterprises. Perfect World system has constructed an employer brand system with "Dream, fun and you" as the core concept and "perfect with you" as the slogan, and on this basis, continue to explore and innovate. Extract the "happy workplace" two-axis model and the two-wing path map to achieve and enhance the workplace happiness experience, two-way efforts to enhance employees' happiness, so that employees happy work, happy life.
Creating and experiencing a workplace humanistic environment with "temperature" and "responsibility" for employees, leading employees to stick to their dreams and actively respond to the guidance of national development strategy is the driving force for enterprises to uphold innovation and achieve sustainable development. Perfect World launched the "perfect consumption Assistance Program" to help the industrial development and farmers' income increase and continuously consolidate the achievements of poverty alleviation in Inner Mongolia, Xinjiang and other counterpart areas; for many years, it has established educational public welfare assistance links with many rural schools in Yunnan, Inner Mongolia, Henan and other places, and promoted the development of rural quality education through the establishment of "perfect scholarship" and public welfare support for education. We will carry out a series of environmental protection activities of "perfect planting" and biodiversity activities of "perfect Walking with Nature", so as to contribute to the construction of harmonious symbiosis between man and nature.
It is the common responsibility and mission of all enterprises to promote sustainable development. As a driver of industry innovation, a practitioner of green ecology and the founder of a better life, Perfect World continues to expand the boundary of corporate social responsibility while pursuing commercial resilience, and makes continuous efforts to explore the meeting point between corporate development and social harmony. create more social value for the public and seek a better future for the society.
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