Shulou(Shulou.com)11/24 Report--

From November 5 to November 10, the sixth Expo kicked off grandly in Shanghai. Exhibitors and guests from 154 countries, regions and international organizations around the world brought many new products, new technologies and new services on the platform of the Expo. Go deep into China's "big market" and share new opportunities for development.

Douyin ecommerce Global Shopping carefully planned the "enter the Boyun Exhibition" project, and closely combined the online exposure with the offline exhibition by setting up the "# Magic Expo" Douyin special area and the "enter the Bo Cloud Global Shopping area". Work together to help overseas brands open "good business in China".

During the exhibition, the popularity of many topics on the Douyin platform continued to rise, among which the "# Magic Expo" exceeded 3 billion views, causing widespread attention and discussion. Douyin e-commerce global shopping through the media, enterprises, government accounts, online celebrities and other joint efforts to set off an upsurge of communication for the Expo.

"Cloud" strolls into the blog "enter" to enjoy the good things all over the world

At the Expo, Douyin E-commerce Global Shopping launched a special area for "Global Shopping in Bo Yun Exhibition". Through Douyin e-commerce's got Talent account, exhibitors were invited to enter the live room to introduce local characteristics and allow users to buy high-quality and discounted global goods online by bringing goods live.

In the "Global Shopping" area, there are a wide variety of good goods from countries and regions around the world. Users only need to search for "Global Shopping" through Douyin App and click "Global Shopping at ease". They can travel around the world and choose high-quality goods from all over the world.

Taking a fancy to the huge market of massive users of Douyin e-commerce platform, many overseas merchants have also opened brand studios to show users the source of good things. For example, Noromega, Norway, one of the first brands to participate in the Expo, upgraded and expanded its booth this year with the theme of "delivering a healthy lifestyle in the Arctic Circle-healthy living, leapfrogging", bringing a variety of star products such as seal oil capsules for cardiovascular and cerebrovascular health, whitening and anti-spot L-astaxanthin capsules, shark chondroitin and other star products.

New Zealand nutrition brand GoodHealth, launched live broadcast on an all-weather platform, shared a variety of products and nutrition and health knowledge online, conveyed the brand concept of "originated from New Zealand, natural good health", and established close ties with more front-screen consumers. During this period, the New Zealand Ambassador to China and district government leaders all came to the GoodHealth Pavilion to help the brand. In addition, there was a steady stream of exhibitors and visitors from all over the world, increasing the trust of consumers in the studio to the brand.

In order to make consumers feel at ease about shopping, Douyin ecommerce Global Shopping conducts strict screening of overseas brands and provides authentic protection services. Users can scan the source of the products and protect their confidence. They can enjoy both "global purchases" and "assured purchases".

Douyin e-commerce global shopping is becoming the preferred shopping platform for more and more consumers with its global supply of high-quality goods, promotion of overseas talents, massive interest content and rich shopping scenes.

Exhibits turn into goods overseas brands open up "good business in China"

Taking advantage of the opening up of Jinbo, overseas brands have laid out the Chinese market one after another. At the scene of the exhibition, many people at home and abroad opened a live broadcast to turn the exhibits into commodities, driving overseas brands to open "good business in China".

Invited by Douyin e-commerce, veteran media man @ Li Xiaomeng led everyone around the exhibition with a lineup of 10 million fans as a national registered dietitian. As one of the few anchors who went deep into the health nutrition industry chain, Li Xiaomeng used her professional knowledge to explain to users the multinational health nutrition products participating in the exhibition, which caused a great response. The number of people watching the two live broadcasts far exceeded 3 million.

Another official invitation from Douyin, Shanghai superhead anchor @ ABCD, launched a cross-border live broadcast for the first time, recommending good things for her own use to fans and explaining in detail each cross-border product in combination with personal selection. More than 1 million people watched each live broadcast and 5.145 million people were exposed, demonstrating the help of interest in e-commerce combined with the characteristics of cross-border activities.

At the same time, some overseas brands lay out in advance and actively establish alliances with talent, seeking to start new growth during the Expo.

"Herbsofgold and Likang" invited talent @ I was the key to participate in Import Expo, with the exclusive mechanism of the brand platform live broadcast to bring goods of adult multivitamins, lung protection tablets and other nourishing health products, harvested more than one million GMV.

Overseas talent @ New Zealand Summer deeply participated in the Expo. On the one hand, it conveyed the audience's elegant demeanor to the Expo through live broadcast and video content. On the other hand, it also played an incubating role in trade exchanges. The live show went from business docking to broadcast on the shelves. In the live broadcast, a high-end food brand it docked sold out less than 5 minutes after it was on the shelves. It fully demonstrates the win-win benefits that Douyin e-commerce brings to consumers and brands.

Douyin Talent @ ABCD Mom

Douyin got Talent @ New Zealand Summer

Douyin's global live shopping has enriched the display channels for exhibitors; in a number of stories created by talent, high-quality content has also attracted the attention of more users, building a bridge for overseas brands to enter China.

The new position attracts new overseas brands and good policies to help cross-border good business.

At present, Douyin e-commerce global shopping as a brand management position with overseas mentality, the platform has gathered a large number of high-quality users with demand for overseas goods, but also attracted more and more overseas brands to join the bureau.

Data show that in June 2023, Douyin e-commerce global shopping-related e-commerce intention daily search has exceeded 7.88 million; between July 2022 and June 2023, Douyin e-commerce global purchase order users increased by 43% year-on-year, Douyin e-commerce global purchase GMV increased by 80% year-on-year, and the number of stores increased by 111% year-on-year. Douyin e-commerce global shopping is becoming an important position for cross-border merchants' business growth.

With the Expo as a bridge, more and more overseas brands begin to enter the Chinese market. Global buyer @ Yang said in Germany that Douyin global shopping conforms to the general trend that consumers need good quality goods around the world, and more and more global famous brands are starting to choose the new mode of short video and live streaming. For some small and medium-sized overseas brands, Douyin global shopping provides them with a valuable opportunity and reliable platform to display products at low cost, promote brands and compete fairly to open up the Chinese market.

Tens of millions of fans on seven continents said in the Netherlands that during the live broadcast of the Expo, domestic consumers asked a variety of questions, showing a strong curiosity and desire to try overseas brands. with the Expo and Douyin ecommerce global shopping platform, consumers will have more choices to buy high-quality overseas products.

To help overseas brands entering the platform quickly enter the Chinese market, Douyin e-commerce has offered an "investment incentive" policy, in which merchants who open new stores after September 1 will receive a 60-day commission refund. The platform also launched a customized support program for all cross-border merchants, the Brand acceleration Program, which aims to grow business through customized incubation of 500brands in Douyin ecommerce from scratch and from small to large.

Douyin e-commerce global shopping not only adds more exposure and influence to the Expo, but also provides a more convenient and efficient channel for overseas brands to enter the Chinese market. In the future, Douyin e-commerce global shopping will continue to adhere to the mission of "enriching the better life of users and the availability of good things around the world", committed to promoting global business cooperation and development, and providing quality e-commerce services and experiences for more enterprises and brands.

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