Shulou(Shulou.com)11/24 Report--

Recently, Bobo Matt's IP MOLLY joined hands with Bao Ant Manor and China Rural Development Association to launch a theme activity of "one stroke, one dream come true". The theme activity is carried out on the ant manor platform to create an exclusive manor for Bubble Matt's popular IP MOLLY, while jointly releasing the public welfare IP image, which attracts tens of millions of users to participate, helping rural students to further develop aesthetic education programs.

Aesthetic education curriculum is an important part of the education system, through aesthetic and artistic ways to achieve comprehensive and comprehensive development of young people, and enhance their humanistic spirit and artistic accomplishment. Due to the influence and limitation of various factors, rural schools are lack of high-quality art education resources, so it is difficult to carry out related courses effectively.

The theme activity "one Stroke, one painting, Dream come true" co-sponsored by Bobo Matt's IP MOLLY, Bao Ant Manor and China Rural Development Association is to invite the public to participate in the rural school aesthetic education project through public welfare behavior, taking the tide play IP and high participation public welfare products as the carrier. During the event, users are encouraged to unlock the opportunities for MOLLY to visit the manor through public welfare behaviors such as "feeding sugar" and "donating loving eggs". They can also obtain the limited "best friend dress" costumes of MOLLY and manor chicks through the interactive behaviors of "visiting Pop Martebo Mini Program", "donating eggs to support public welfare projects" and "going to the manor of MOLLY". During the event, users can also go to Popao Matt's national offline stores and robot stores to clock in for high-grade feed, feed chickens and get loving eggs, which can be donated to support the aesthetic education program for rural students.

In addition to online and offline interaction, Bubble Matt also took MOLLY and designer volunteers to Inner Mongolia to paint colorful dreams with students. Bubble Matt and Ant Manor designer volunteers brought MOLLY and manor chickens to Mingde Primary School in Chayou Houqi, Inner Mongolia, to bring a unique aesthetic lesson to the students. This special aesthetic lesson, with dreams as its theme, encourages each child to depict their dreams about the future on black-and-white lines, and eventually form this picture called "Dream" frame by frame. Each frame of Dream interprets the perception of beauty from the perspective of children, as well as the infinite artistic potential behind Dream.

In recent years, in the practice of ESG, the dissemination and assistance of aesthetic education has been one of the core directions. In 2021, Bobo Matt and China Rural Development Association officially launched the "POP MART Aesthetic Education Center" public welfare project to promote the development of aesthetic education in rural schools. Bubble Matt has launched the project of Aesthetic Education Center in Lixian County, Gansu Province for two consecutive years. At present, seven aesthetic education centers have been built in Lixian County, carrying out art demonstration courses, teacher training and other activities, producing nearly 500 student works, directly benefiting 622 students. The project helps teachers and students to improve their appreciation ability, observation ability, empathy ability and artistic accomplishment, so as to improve the overall quality education level of the school in multiple dimensions.

Tide play IP can become an important promoter of "trend" public welfare culture, guiding more young people to pay attention to public welfare undertakings and transmit positive energy. In the future, Bubble Matt will continue to stick to its original intention, integrate the development of social welfare undertakings into the concept of enterprise development, constantly innovate public welfare forms, let more people feel the charm of tide play, and pass on warmth and beauty to more people.

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