Shulou(Shulou.com)11/24 Report--

From November 5th to 10th, the sixth China International Import Expo (hereinafter referred to as "Jin Expo") came to a successful conclusion in National Exhibition and Convention Center, Shanghai. This year is the second time that Asahi Huacheng has participated in the Expo. The theme of this exhibition is "AK (Asahi Kasei) x (multiplied by) X (keywords)". Centering on the four important topics closely related to Chinese society, such as "Digital Development", "healthy China", "Green Society" and "Automobile Innovation", Xu Huacheng exhibited innovative technologies, products and solutions in many fields, and gained multi-party attention and recognition. The splendid exhibition content and high-level press conference attracted many media reports and customer inquiries, and the on-site booth was favored by the exhibitors and enthusiastically visited the experience.

The form design of the booth is very interesting, and the interactive experience is full of popularity.

There are many exhibits at the Expo site, so how to attract the audience's "eyeball" is very important. The rich and diverse exhibits brought by Xu Huacheng are mainly B-end products. In order to enable the audience to understand and understand the exhibits more quickly and intuitively, they pay more attention to "good-looking, easy to understand and fun" in the design of the display form. through easy-to-understand display board design and interactive experience, let the audience perceive the exhibits in an all-round way.

Among them, the easy-to-understand display board design, based on visual picture display, distinguishes the four major themes through four colors, so that the audience can quickly understand the information, function and use of the exhibits within 30 seconds, reduce the pressure on the audience's understanding of the exhibits, and make visitors not only relaxed and happy when visiting the exhibition, but also have a more thorough understanding of the exhibits.

In addition to the exhibition board, the interactive experience of Asahi Kasei booth is also a bright spot. In the sensory experience of "visible", "sensible" has been added. Visitors can not only watch the exhibits on the spot, but also experience for themselves, so that vision, touch and hearing can be linked together and feel Asahi in all directions into a rich variety of exhibits. Many spectators at the scene also experienced it one after another, which not only brought ultra-high popularity to the booth, but also made the exhibition interesting for the audience.

Interesting interactive experiences are involved in various display areas of Asahi Kasei. For example, in the "healthy China" area, the microza ®booth is equipped with a filter device, which allows the audience to see the comparison before and after filtering more visually. The ZOLL AED Plus ®external defibrillator can be operated on the spot, feel the convenience of use and improve the success rate of rescue. In the "Digital Development" area, two headphones are placed in the VELVET SOUND for Cars booth to give the audience an "immersive" sound experience; the Akliteia ®booth is equipped with a scanning device that allows visitors to scan the labels on the spot to learn about the new anti-counterfeiting solutions formed by Asahi; in the "Green Society" area, visitors can touch and feel the texture of Bemliese ®materials. The rich and varied exhibits experience has brought an endless stream of visitors to the Asahi Huacheng booth.

Diversified development and layout of the Chinese market, showing technical strength in an all-round way

Asahi's exhibits cover materials and health areas, giving the public an intuitive understanding of Asahi's diversified products and solutions in China. Diversification is an important feature of Asahi Kasei's business content, which is mainly reflected in four aspects, namely, a wide range of business coverage, many business types, many cross-domain applications of the same products, and a variety of solutions on the same topic.

First of all, the business covers a wide range of areas. Asahi Kasei's business has now expanded into three major areas: materials, housing and health, from cling film, to electronic components, to high-function materials, as well as pharmaceuticals and devices. Asahi Kasei's diversified products and solutions cover almost every aspect of public life.

Secondly, there are many types of business. Asahi Kasheng can not only provide products, but also provide customers with a full range of solutions including hardware and software, such as Akliteia ®, anti-counterfeiting labels made by Asahi Kasei exclusive printing technology and anti-counterfeiting solutions on the whole logistics chain.

Third, there are many cross-domain applications of the same product. For example, the hollow silk membrane microza ®, which is used to filter viruses and impurities, was first used in the textile field, and now it can be widely used in the field of life. The same material exerts value in different fields, which greatly enriches the use scene of Asahi Kasei products.

Finally, the same topic provides a variety of solutions. For a certain topic of customers, Asahi Kasheng can provide different solutions to meet customer needs. For example, for the mute demand in the interior of the car, Asahi Kasei can be realized not only by CNF sound insulation material, but also by the chip emitting opposite sound waves to counteract the noise.

Keep ploughing the Chinese market and join hands to solve Chinese problems

Since entering the Chinese market in 1980, Asahi has served Chinese society with advanced products. Asahi has become a product in various scenes such as health, life and travel in the daily life of the Chinese public. In recent years, China's economy has changed from rapid development to high-quality development. Material technology innovation related to new energy, green development related to double carbon, and health related to population aging are all important issues facing Chinese society. These topics coincide with Asahi Kasei's key areas of development in China. Asahi Kasei uses a variety of products and solutions to help Chinese society better solve these social problems.

Xiuji Kondo, chief executive officer of Asahi Kasei Co., Ltd., general representative of China, and chairman and general manager of Asahi Kasei (China) Investment Co., Ltd., said during the Expo that the Chinese market has broad prospects and can provide more opportunities for the development of Asahi Kasei. In the future, Xu Huacheng will continue to cultivate the Chinese market, create with Chinese partners through a variety of products and solutions, and continue to contribute to solving social problems in China!

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