Shulou(Shulou.com)11/24 Report--

A few days ago, the international authoritative organization Gartner officially released "China Context: Market Guide for Content Services Platforms" (China content Service platform Market Guide (hereinafter referred to as "Guide"), which conducted a detailed analysis of China's content Service platform Market (CSP). Volcano engine won the list of benchmarking service providers.

This is the first CSP industry report issued by Gartner in China, which indicates that content construction has gradually sprung up in China, and has become an important part of the future development of enterprises.

The Guide points out that with the further acceleration of digitization and the deepening demand for employees' digital experience, China's CSP market has developed rapidly. However, most of the office programs and suites used by Chinese enterprises still need to be improved in the function of content collaboration. In addition, with the increasing number of digital content, folder-based document management is also difficult to efficiently manage content across tools.

The Guide summarizes three professional areas of content service applications in China, among which content marketing and digital asset management are of great concern. "with the rise of social media and short video platforms, the landscape of content marketing has changed dramatically, and companies are looking for a wider range of solutions that can deal with text, image, audio and video formats," the report said. "

In the era when content is king, content has become the contact point for forming an interactive link between enterprise service scenarios and users' interests, and it is also a sharp tool for enterprises to firmly seize online economic development opportunities and harvest business growth. therefore, content creation, content management, content recommendation, data analysis and other capabilities are several important capabilities that enterprises should have today. However, content construction is a systematic project, which needs to deal with many challenges brought by resources, technology and operation.

Volcano engine content cloud focuses on "full lifecycle" content construction, and provides full-link solutions from content acquisition, processing, management, consumption to operation analysis, centering on Douyin Group's years of accumulated technology and user operation experience:

In terms of content resources, Douyin Group has rich content ecology, which can provide a large amount of high-quality content resources.

In terms of technical support, it can provide full-link mathematical tools from content creation, management, recommendation to analysis.

In terms of content operation, it relies on the content operation experience of Douyin Group and integrates with customers' business scenarios to provide companion operation services.

At present, Volcano engine content Cloud has provided content construction services for many customers in banking, securities, media, automotive, and other industries to help customers complete experience enhancement and business transformation, and achieve user value growth.

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