Shulou(Shulou.com)11/24 Report--

A few days ago, double 11 in 2023 ended, according to data from various e-commerce platforms, Vidda smart sales increased by 141% year-on-year, and sales increased by 110% year-on-year. As a young technology brand of Hisense, Vidda not only creates the first 4K tricolor laser in the industry, but also continues to call on the industry to reject the brightness false mark and clearly mark the brightness parameters so that users can spend clearly.

Recently, the China Electronic Video Industry Association and the Saixi Laboratory of the China Institute of Electronic Technology Standardization conducted quality sampling and comparative experiments on the mainstream intelligence in the market. The results show that the luminance virtual mark still exists. On the eve of Singles Day, Vidda held the "Vidda Laser Sky Group Live", with the product research and development team that created the world's first 4K tricolor laser online to popularize science and answer questions for the majority of netizens. In the live broadcast, some netizens proposed that the brightness marking method on the market could not be understood. Obviously, the brightness of some brand products was low, but the labeling value was higher.

In this regard, "Vidda Laser Sky Group" explained that some brands abused the "no less than 80% of the nominal brightness" clause in the CVIA brightness standard, directly dividing the measured brightness by 0.8, resulting in these products being marked at least brighter than the measured brightness. However, these brands generally do not clearly mark how the parameters are calculated, causing confusion and misunderstanding among a large number of consumers. Therefore, on the eve of Singles Day, Vidda once again called on the industry to clearly mark the brightness parameters through the official Weibo, Wechat official account and other channels, so that users can spend clearly.

Since Vidda released the world's first 4K tricolor laser in May last year, the ultra-high brightness and picture quality far superior to the traditional LED make "tricolor laser is the future of technology" has become the consensus of the industry and consumers. Take the C1 series products launched by Vidda as an example, which is based on Hisense's industry-leading LPU three-color laser engine, with a color gamut of up to 110% BT.2020 and a color accuracy of △ E ≈ 0.9, which even far exceeds the common LCD and OLED televisions. In terms of brightness, Vidda C1 Pro has a measured ultra-high brightness of 2350 CVIA lumens, which is called the king of the industry, while the mainstream price Vidda C1S also has a measured brightness of 1600 CVIA lumens, which can meet the needs of most families to watch movies.

In addition, Vidda tricolor laser is also equipped with the HiFi audio system customized by the world's top audio brand JBL, realizing the combination of sound and picture. In terms of intelligent hardware, it is equipped with MT9669 flagship chip and 4GB super running memory, with automatic reminder correction, non-inductive autofocus, automatic entry, automatic obstacle avoidance, global anti-shooting and other humanized intelligent functions, making the use of the product more easy and convenient.

At present, Vidda tricolor laser is selling well on e-commerce platforms such as JD.com, Tmall, Douyin and pinduoduo, and you can enjoy a movie experience comparable to that of a professional laser cinema at home right now.

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