Shulou(Shulou.com)11/24 Report--

Under the trend of increasingly serious aging in China, the demand for health care services for the elderly continues to grow, and silver-haired groups as an important factor affecting the long-term healthy development of economy and society have become increasingly prominent.

During Double-ninth Day's period in 2023, Kuaishou Health launched the # Chongyang dialect Health campaign, with the help of the potential of "Double-ninth Day" traditional folk festivals and children's care for their parents. Head doctors such as cardio-cerebrovascular, neurology, geriatrics, orthopaedics, gynaecology, dietitians and general practitioners were invited to popularize cardiovascular and cerebrovascular knowledge, three high chronic diseases, orthopaedics and menopause for middle-aged and elderly people in the form of short video and live broadcast. Up to now, the number of videos of # high-quality works on health topics in Chongyang dialect has reached 270 million, attracting the attention of a large number of middle-aged and elderly users.

Join hands with professional doctors to create a health kit to help the health of the elderly

At present, the number of Kuaishou health droop creators has exceeded 120000, and the number of platform-certified public hospital doctors has exceeded 10,000. These large number of professional creators have become the first position for Kuaishou to export health knowledge, and they have also brought many "Chongyang health tips" to help the health of the elderly in this # Chongyang dialect health topic activity.

Many elderly people have high blood pressure, hyperglycemia, hyperlipidemia and various cardiovascular health problems. Starting from his own professional field, Dr. Zhang Zhiying reminded the elderly to pay attention to healthy eating traps through the common living habit scene of "the elderly do not eat meat but only vegetables". At the same time, for the elderly with hypertension, analyze the state of the two kinds of diseases in a profound and simple way, and give relevant professional advice. Dr. Beidashu and Dr. Zhou Xing, a dermatologist, give popular science to the liver and skin problems that the elderly are also prone to encounter, explaining how to judge the value of transaminase and how to take care of the skin of the elderly.

Disobeying the doctor's advice and like to ponder or believe rumors are also the personality characteristics of many middle-aged and elderly people in China. @ have the skill in mind to share through outpatient examples to persuade everyone to talk about science and listen to persuasion in the field of medical and health care, and not to be deceived. Doctor @ Jojo is incarnated as a little assistant to refute rumors, naming rumors one by one in the circle of friends that the elderly generally believe in.

Ye Zilong, president of ophthalmology, and Lion, a cardiothoracic surgeon, respectively, from their own professional point of view, popularized the performance and treatment of senile cataract, as well as how to deal with and treat the recent epidemic of mycoplasma pneumonia, so as to reduce the elderly's fear of the disease.

In addition, there are many enthusiastic professional doctors who bring characteristic health live broadcasts for Kuaishou elderly users. @ Uncle Zhang Wenhe joined hands with @ Tianjin Fire Protection and @ host Xiu Lin to use humorous content to talk about diseases, chronic diseases and lifestyles closely related to the daily and healthy lives of the elderly, so as to help silver-aged people live a healthy double Ninth Festival.

Continue to pay attention to the silver age population, and practice the values of "equality and universal benefit, true and good".

As the live broadcast goes deep into public life, public welfare live broadcast of health science has become one of the important channels for the elderly to obtain health knowledge. "go to work to save lives, get off work popular science education" has also become the daily life of medical workers on the fast hand. they either through humorous language, or through creative videos, lower the threshold for learning professional knowledge, care for the health of silver-aged people with the help of fast-hand platform, and realize their own value.

As a head short video live broadcast platform with an average daily active users of up to 376 million, Kuaishou has always practiced the core values of "equality and universal benefits, truthfulness and goodness", and has continuously developed and upgraded new models of health science popularization by means of short videos and live broadcasts, so as to open a new entrance to digital and healthy life for silver-aged people.

Today, Kuaishou has built an easy-to-understand health content ecology for the elderly, and created many hot topics similar to # Chongyang dialect. At the same time, Kuaishou gives full play to the attributes of the platform, becoming a "digital bridge" connecting young people and middle-aged and old people, reaching family groups and building a harmonious and healthy family together. For example, in this event, Kuaishou also opened a "Young people's Guide to caring for their parents" for young people, allowing them to send their heartfelt words and wishes to their parents, which not only added fun, but also made the activity more human.

Kuaishou is constantly building an inclusive digital community through the construction of one content topic after another. In the future, Kuaishou Health will also build a richer and more interesting health ecological closed loop for Kuaishou old iron across the country, and deliver the digital "health dividend" to thousands of households.

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