Shulou(Shulou.com)11/24 Report--

During Kuaishou double 11 this year, Kuaishou women's wear industry ushered in explosive growth. On November 11, the one-day GMV of Kuaishou women's wear industry reached an all-time high.

From October 31 to November 11, the GMV of Kuaishou women's cotton-padded clothing increased by 91% compared with the same period last year, and the GMV of down clothing increased by 87% compared with the same period last year. The number of GMV female dress anchors surpassing the peak of 2023 reached 617, the number of single GMV games exceeding 2 million, million GMV distribution shows and million GMV items reached 270,184 and 386 respectively.

At the same time, Kuaishou women's wear brand performance is eye-catching.

From October 31 to November 11, Kuaishou women's wear brand self-broadcast GMV increased by 155% compared with the same period last year, the number of brand merchants GMV increased by more than 100% year-on-year, the head well-known brand GMV increased by 388% compared with the same period last year, and the flow of brand support plan was exposed by 230 million +. Among them, down jacket brand category GMV increased 103% compared with the same period last year, Pi overcome brand GMV increased 40 times year-on-year, woolen sweater brand GMV increased 22 times year-on-year, and outdoor women's wear brand increased 20 times year-on-year.

This year, Kuaishou double 11 platform invested 18 billion traffic and accumulated 4 billion subsidies, helping businesses to promote the outbreak. This led more women's clothing anchors to set new annual GMV highs during the event from October 31 to November 11, and led the fast-hand women's wear industry GMV to break the peak GMV of 2023 for many days in a row.

Such eye-catching achievements highlight the important help of Kuaishou e-commerce business "good life, can be inexpensive" business philosophy and support policies for business management. In the future, Kuaishou e-commerce will continue to implement this platform concept and introduce more policy games to help more businesses to achieve business outbreak and long-term operation.

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