Shulou(Shulou.com)11/24 Report--

On November 13, Interbrand, a global brand strategic management consulting and design company, released the 2023 Best Brands list in China, with a total brand value of 3.36767 trillion yuan, and nearly 80% of the enterprises' brand value increased steadily. Among them, Tencent, Alibaba and China Construction Bank ranked in the top three with 877.921 billion yuan, 687.167 billion yuan and 191.084 billion yuan respectively.

Tencent topped the list for eight consecutive years, saying: this strongly confirms the importance of internal practice in the growth of brand value. " Tencent shows continuous brand evolution ability, shaping the differential brand positioning of "science and technology + culture". Thanks to this, Tencent's brand value has remained high for a long time. In addition, over the past five years, Tencent has continuously expanded its consumer Internet and industrial Internet business, and has now successfully expanded from consumer brands to enterprise brands. The uniqueness and innovation of its sustainable social value strategy is also the key to the gradual improvement of its brand value. "

In 2018, Tencent announced a strategic upgrade to lay out the industrial Internet, and clearly defined the group's brand as "using digital technology to power the real economy." In Tencent's financial results last year, financial technology and corporate services have become the largest contributor to revenue. In 2021, Tencent set up a special organization to invest 100 billion yuan in sustainable social value innovation. This is the first time in global business, and it has become a new growth point of Tencent brand value.

Gu Bo, chairman of Omnicom Brand Consulting Group and Interbrand in China, believes that the counter-trend growth of the total brand value of Chinese enterprises is mainly due to two major factors. First, China is entering a new era of brand economy, and while enterprises are developing with high quality, their brand building has also entered a mature period; second, with the expansion and strengthening of new energy, big health and other emerging industries, a number of excellent industry brands have emerged as the times require, making the valuation of China's head brands go up. With both internal and external repair and accumulated strength, Chinese enterprises continue to iterate and upgrade, and their brand value is able to harvest and grow.

Throughout the list, from the perspective of industry distribution, there are 25 brands in traditional finance and fast consumer industries, and 16 brands in science and technology, new energy and big health brands, highlighting the dividends and new opportunities of brands in the era of emerging industries. Compared with previous years, the change of brand value in this list is more closely related to the macro development trend of China, and highlights the industrial potential energy of the current Chinese economy.

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