Shulou(Shulou.com)11/24 Report--

According to CTOnews.com on November 13, Tesla began to show off his new car on the third-party platform cars.com, but CEO Elon Musk did not know it.

One of the main differences between Tesla and other carmakers is that the company sells directly to consumers, the so-called direct marketing model. In the United States, all traditional carmakers sell and serve through third-party franchisees, while Tesla has set up his own stores and service centers. In addition to storing some second-hand garages on third-party websites, Tesla sells new cars only through his own website and stores.

Now it seems that this situation is beginning to change. Someone has found brand new Tesla cars on the cars.com website. These lists seem to show brand new Tesla cars, which are sold as new cars with very low or no mileage.

Tesla CEO Elon Musk commented, saying he didn't know Tesla had made such a move: "this is the first time I've heard of it, and it seems strange."

Many people think that Musk has been a little out of touch with Tesla recently. For example, he thought Tesla's Cyberspoon partnership with McDonald's was fake, but it was real.

Some media reported that this means that Tesla began to "sell cars through third parties", but this is not entirely true, because the cars listed by Cars.com are still redirected to Tesla's official website, and users end up buying cars from Tesla's official website, so this is more like an advertisement.

CTOnews.com noted that after years of not doing any advertising but doing a lot of marketing, Tesla started launching some ads earlier this year.

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