Shulou(Shulou.com)11/24 Report--

Recently, the Samsung flagship experience store in the Bund of Shanghai has been upgraded. The store is currently Samsung's largest offline experience store in China, with all Samsung's intelligent terminal products, integrating experience, sales and service. The upgraded store creates a new audio-visual exhibition area, and replans six theme scenes: smart home, outdoor entertainment, sports and health, enjoyable games, intelligent travel, and efficient office work, bringing together cutting-edge technology and practical design. bring an unparalleled immersive audio-visual experience for consumers.

Construction of exclusive audio-visual space immersion experience of science and technology artists

With the upgrade of Samsung's flagship experience store (the Bund), consumers can come to the audio-visual experience space specially set up on the second floor of the store and personally "live" into the "home of technology and art" created by Samsung TV. Here, you can enjoy the unimaginably luxurious picture created by the "million" art Samsung MICRO LED. The product uses RGB inorganic self-luminous technology, which not only gives the screen more advantages in terms of service life and response speed, but also provides extreme image quality and accurate color performance through nearly 24 million LED chips thinner than hair, giving consumers a luxurious sound and painting experience with excellent craftsmanship.

In addition to the luxurious expression of MICRO LED, consumers can also directly feel the unique charm of the two picture quality ceilings of Neo QLED 8K flagship TV and Samsung OLED TV in the region. Samsung Neo QLED 8K TV 7680 "4320 ultra-high resolution combined with quantum dot matrix technology to bring a real 8K experience, combined with cinema-level sound experience to fully unleash the flagship strength of 8K.

Samsung OLED TV relies on up to 4K 144Hz action enhancement and AMD FreeSync Premium Pro certification, exquisite presentation of smooth and lifelike game screen, for the large screen e-sports players to bring excellent games and visual enjoyment.

Samsung Digital Art Gallery is a highlight of this audio-visual space, which combines cutting-edge technology with innovative aesthetics and presents many classic art paintings through Samsung The Frame wall art TV, highlighting the individual taste of home with the beauty of trend and art.

In addition, consumers can also go into the ever-changing space to display Brooke Brothers' design aesthetics and feel the harmonious collocation of Samsung The Serif art TV and a variety of home decoration. Samsung Lifestyle series of art televisions easily connect different home decoration styles to perform exclusive aesthetics between square inches.

Wisdom, interconnection, ecological upgrading, efficient enjoyment of home life

With the rapid development of the Internet of things, smart devices large and small in family life are moving towards the Internet of everything, while smart home appliances are evolving from single smart to Smart Internet, whole house intelligence. As a smart home power school, Samsung newly upgraded the Bund flagship store smart home experience area, by simulating the real living room scene, so that consumers can intuitively feel the smart and intimate service brought by the interconnection of home appliances.

The protagonist in this area is the 98-inch QLED released by Samsung this year. The TV not only has a super-clear picture expression, but also brings a "multi-intelligence" experience with the new Tizen system, which not only maintains the advantage of the smooth operation of the Tizen system, but also compatible with Android, rich applications, support for 300+App, and more convenient for home audio and video entertainment.

Ecologically, the interconnection further integrates the AI algorithm to support the interconnection of Bixby AI far-field voice and Samsung Zhijia. Users can smoothly connect the TV with a variety of third-party smart objects through voice, and consumers who come to the store can try to call the standby Bixby to turn on smart homes such as air conditioners to control living devices more easily. Consumers can also set up an automated program through Samsung Zhijia interconnection, which can keep the room comfortable and clean at all times according to the temperature of the air detector and PM2.5 air quality, linkage air conditioner and air purifier on and off.

Multiple scenes to create a variety of options for leisure and entertainment

In addition to smart home application scenarios, Samsung's flagship experience store (Bund) also aims at the diversified needs of consumers, creating a number of theme scenes, such as enjoying games, efficient office work, sports health, outdoor entertainment, and so on, by simulating different application spaces, show Samsung products to cope with entertainment and leisure solutions.

In the game experience area, consumers can not only put their favorite mobile games on the e-sports display with one click and enjoy the big screen competitive experience, but also enjoy the "cockpit mode" three consecutive screens through the Samsung Xuanlong Knight e-sports display Ark. In this mode, players can flexibly customize their own perspective and easily enter the ready combat state, supplemented by the ring-screen lighting effect to further amplify this wonderful sensory impact and immerse themselves in the dopamine stimulation burst out between the strong.

In the efficient office area, consumers can access other personal computers through Samsung smart display remote host mode, and even connect to Samsung mobile devices through Samsung DeX to achieve mobile office. When you enter the sports health area, you can cast the screen through multiple windows and watch your favorite TV programs while running. The outdoor entertainment area simulates the camping environment through the environmental screen mode of the The Freestyle intelligent device, which helps consumers feel the suitability of being in the mountains anytime and anywhere.

With the continuous development of the smart home market, consumers have a more diverse demand for intelligent audio-visual experience in different scenarios. Samsung flagship experience store (Bund) empowers consumers' experience with six experience areas, which visually shows the deep empowerment of Samsung home appliances to technology and artists, as well as its profound interpretation of China's consumer demand and its unremitting pursuit of life aesthetics. In the future, Samsung will actively explore the innovation of offline retail system, achieve the perfect combination of retail and experience by creating innovative retail forms, and further strengthen face-to-face communication with consumers.

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