Shulou(Shulou.com)11/24 Report--

Today, digital products are updated so fast that cool techs has been replaced by new species in the twinkling of an eye.

In JD.com, 3C digital new products are developing in a more subdivided direction. A fitness ring with both playability and practicality, an intelligent desk lamp with AI reading function in addition to eye protection, and a remote control UAV without running errands to help take out takeout. From work to study, from entertainment to life, different types of new species of technology recommend circle fans on their own track, leading the new trend of digital consumption.

As the mainstream lifestyle platform and consumption decision-making entrance of the whole network, these emerging technology species also occupy a very high degree of topic and search volume in Xiao Hongshu station, based on the rising trend of digital search. Xiao Hongshu and Jingdong Line jointly launched # Super trend Life New Collection # topic campaign to explore the new trend of JD.com digital trend category.

Full link recommendation marketing

Help the product to achieve high exposure

In this event, Xiao Hongshu and JD.com jointly created the full-link marketing of "online topic marketing + creator quality content recommendation + offline exhibition precipitation + H5 external jump e-commerce main page". Starting with the pocket host, PC tablet and AI learning three computer trend varieties, it drives the user immersive experience to serve the digital cool techs charm of work and study, and helps the brand to capture category trend entries deeply. JD.com 3C successfully completed the mental penetration in the field of "trend Life New Collection".

By the end, Little Red Book and JD.com computer Digital had a total exposure of more than 9817 times during the spread of the "Super trend Life New Collection" activity, with more than 14.61 million page views, more than 4227 interactive participants, and more than 6885 topic notes. after the launch of the three major trend categories, exposure penetration and brand ranking performance are eye-catching, really realizing the 10 million-level brand marketing circle.

Linkage of multi-channel resources

This wave of "digital marketing" is out of the circle.

At the beginning of the event, the official Little Red Book @ Entertainment maker released official posters to take the lead in topic marketing, calling on users to unlock the digital trends around them. At the same time, the main activity H5 page sets up interesting points tasks to attract users to publish relevant notes to participate in the discussion, helping the brand to create more contacts.

Under the topic of the event, people in many fields have made use of pictures and texts and video notes to talk about how these innovative digital technology products can help them live more efficiently.

The blogger @ 22 shows us the power of a pocket host in handling Vlog copywriting and editing. Whether they are workers who commute to and from work, or self-media professionals with a large amount of materials, if they have mobile office needs and do not want to connect large processors, or want to improve space utilization and release stronger performance, pocket mainframes are appropriate cost-effective productivity tools.

These new styles of science and technology not only assist the efficient work, but also "roll" to the schoolwork. Bloggers @ Qian Xiaomei and @ a static pig also have this trouble about how to make their children develop good study habits at home. The AI learning machine, which includes rich course resources and question bank resources, helps her solve this problem. This kind of intelligent education hardware integrates the learning scene from the school to the family, and carries the AI model to provide accurate tutoring and learning courses for children's learning situation, which can better stimulate children's interest in learning and help to improve the stability of the curriculum system at all stages.

In addition, according to @ Abo Abbu Research, the use of the "four-quadrant rule" can help us improve the efficiency of time management, even if we need to deal with work chores in our spare time. A portable PC tablet can do it. When users need to deal with complex tasks, they can provide computer-level performance and compatibility to meet the needs of most people's daily work; when users are in their spare time, PC-class tablets can also provide an excellent entertainment experience while ensuring portability and mobility.

Driven by the head blogger, a large number of high-quality UGC content has also been deposited in the topic pool, which is fermented through the mature interactive mechanism in the Xiaohongshu station to further enhance the exposure of the event.

These note-sharing from different perspectives have led to a rapid increase in the exposure of Pocket Host, PC tablet and AI Learning on social media. At the same time, H5 directly introduces the jump design of JD.com e-commerce to divert users to the product page, realizing the efficient consumption transformation from recommending to issuing orders.

In addition, a series of marketing actions, which are composed of pocket host offline device exhibition, open screen content delivery, platform information flow boost, flame topic resource blessing, etc., enrich the content form and further help the event to generate high exposure and reach more target users.

Deeply create trend content

Unlock the new trend of category life

Computer digital has always been JD.com 's traditional strong category, but how to take advantage of Internet marketing to transform into a "trump card", popularize trendy science and technology new products, and achieve efficient transformation has become a problem that needs to be considered.

Nowadays, 3C new products tend to update the user experience, products should not only be more innovative, more practical, more fashionable and beautiful, but also meet emotional needs and social value needs in order to occupy the high ground of user recommendation. This time, Little Red Book teamed up with JD.com computer to stimulate users' strong demand, pry consumer preferences, help brands seize the trend track, and finally achieve the deep attention of target users through borrowing marketing based on the product use scene.

In the future, Xinfeng Manufacturing Bureau will continue to maintain its forward-looking vision, dig deep into all kinds of trends, grasp the weather vane of the future, stand at the forefront of the trend, and provide more and more valuable content for little sweet potatoes.

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