Shulou(Shulou.com)11/24 Report--

The annual "Singles Day" e-commerce promotion is coming to an end at home, but China's logistics "cool techs" continues to expand overseas as cross-border parcels continue to be delivered.

As an important connecting carrier between e-commerce and consumers, the express industry has also completed its "evolution" after 15 peak cycles of online shopping. The reporter learned that in China, express delivery companies have long been no longer with the "burst" game, compete with the distribution speed at the same time, how to use science and technology to reduce costs and increase efficiency, enhance business and consumer service experience has become a new proposition in the industry.

As the largest cross-border e-commerce logistics enterprise in the world, Cainiao's achievements not only rely on the single dimension of "package volume" scale, but also cover the whole logistics link with intelligent logistics technology. it is the core footnote that Cainiao uses technology to pry up business competitiveness and enhance service experience.

Technology upgrading helps merchants to reduce costs

Not only "fast", but also "accurate" and "economical"

This year's double 11, the rookie achieved the overnight delivery of batch parcels, and was called "one of the fastest delivery companies of double 11" by netizens. The reporter learned that the reason why Cainiao can be so fast is mainly due to the extensive application of its advanced technology in all aspects of logistics, such as delivery, transit, warehousing, and even terminal delivery, and the upgrading of mathematical intelligence and flexible supply chain capabilities has also made Cainiao's logistics resource scheduling in this double 11 more accurate.

Taking the "high-speed pre-sale" service of "popular style" goods in front of big data as an example, the difficulty lies in the controllability of the whole link of warehouse allocation and the accurate prediction of pre-sale orders by intelligent algorithm. The rookie first launched the model in the industry in 2019, and every year since then it has been an upgrade of technology and service capabilities.

The reporter learned that this year, double 11 rookies use "pre-sale extremely fast" parcels with a daily arrival rate of 98%, and through the addition of "intelligent order exchange" and "available for sale on the way" function, intelligent matching with the city with the same structure package delivery, do not let the package "backtrack", effectively help businesses reduce inventory pressure and reverse costs. The rookie also revealed that with the rapid development of e-commerce, it is planned to cover this new technological capability on a large scale on a daily basis and during the 618 period.

Judging from the Singles' Day this year, head logistics enterprises have entered the stage of using logistics technology to serve a wide range of important customers in the industry, and the blessing of algorithms plus large models can more widely export more competitive products to third parties. In terms of the Cainiao supply chain Intelligence Plan, it has a significant advantage in helping brands to manage multi-channel and cross-regional inventory more easily and efficiently. Take Unilever as an example, through Cainiao's forecast model, the cross-regional shipping rate, cross-warehouse unpacking rate and inventory turnover level of its official flagship stores have all decreased significantly compared with the same period last year.

Technology improves employment and consumer experience

There are more packages, but the sorting and end links in the warehouse are easier.

Compared with previous years, this year's Singles Day holiday has an obvious feature-logistics people are more "calm".

With the gradual extension of the double 11 cycle, the volume of express delivery business is relatively more balanced, but more importantly, the operation experience accumulated by the express industry based on many years of double 11 actual combat, especially the level of digital operation and management has been qualitatively improved. All along, Cainiao's logistics technology has three clear development directions: automation, digitization and intelligence, including the core logistics links of order system, transit transportation and "last kilometer" delivery. Have been highly digitized and automated.

For example, as soon as the consumer places an order, the rookie digital system will calculate the optimal picking path, and the picker will pick up the goods in turn with the rookie's own lemo gun, and will not backtrack down a moving line according to the designed route. When it comes to the transit transportation link, the whole process of an express delivery from unloading to sorting and loading takes only 5 minutes, only the unloading and loading links need to be operated manually, and other processes are automatically controlled and completed by digital equipment.

Now, in a highly automated rookie warehouse, it will be equipped with a large number of AGV, storage, pallet four wear and other equipment, while the addition of rookie self-developed PLC (commonly known as "intelligent brain") has achieved lower cost and stronger remote deployment and real-time programming control capabilities.

In addition to artificial intelligence algorithms and intelligent hardware, Cainiao has also developed a large number of cost-effective software systems that can "just right" solve logistics problems in real scenes, which is also the key for Cainiao to continue to innovate and enhance service experience. Take the end of the "old difficulty" of the logistics industry. nowadays, residents of many communities are used to using rookie App to pick up items at rookie post stations, and college students are also used to automatic delivery of goods by the naive rookie unmanned car "Xiaoman donkey" on campus.

At the rookie post station, the IOT equipment is on duty online, the voice prompt sweeps the code to open the door, and the shelf map navigation takes as fast as 1 minute from self-service pickup to automatic closing. This not only liberates the productivity of rookie webmasters, but also allows consumers to enjoy the brand-new experience brought by rookie technology in this Singles' Day.

Mathematical Intelligence Logistics promotes the Competitiveness of Cross-border Merchants

"the fastest logistics in history" will effectively increase sales and repurchase

Intelligent order arrangement, intelligent optimization of cross-border routes, intelligent decision-making of trunk lines, digital customs clearance, intelligent air cargo terminals, automatic overseas distribution and the application of a series of advanced digital logistics equipment. Going out to sea with express delivery is accompanied by the advanced technology of rookies.

At present, Cainiao can achieve full-link visibility and tracking of cross-border logistics in 179 countries and regions around the world. On Singles Day this year, Cainiao intelligent remittance compliance system, intelligent contract and other technologies have landed on a large scale for the first time, covering 53 markets in Europe, the United States, Japan and South Korea. The parcels can be released a few hours after local overseas consumers place orders, and small packages purchased by the same consumer in different places can be assembled into a large package and sent uniformly. This technology, which upgrades the expiration of cross-border packages and reduces the cost of individual packages through economies of scale, not only allows merchants to upgrade their logistics services free of charge, but also enables consumers to "buy more and get faster".

Before Cainiao provided cross-border express solutions, the market had no shortage of other cross-border logistics products, but they could not effectively meet the needs of cross-border e-commerce-- ordinary mail products with low prices but slow timeliness, and overseas giants with fast timeliness but high prices. However, Cainiao has a stronger certainty over the control of logistics elements through the global logistics network and advanced logistics technology, which can improve the timeliness of cross-border logistics and make the cost structure more advantageous.

On Singles Day this year, many cross-border merchants on AliExpress's choice channel have been marked with the logo "5-day delivery", which is the flagship product of Cainiao International Express. On the afternoon of November 11, AliExpress officially launched overseas Singles Day, and the logistics promise of "the fastest in history" will also bring merchants the "fastest overseas Singles Day in history", as well as the growth of e-commerce sales and repurchase rates.

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