Shulou(Shulou.com)11/24 Report--

On November 13, OPPO announced that the number of global monthly active users of ColorOS exceeded 600 million. OPPO released ColorOS 1.0 in September 2013, and this year is the tenth year since ColorOS was born, which means that ColorOS has become the fastest Android deep customization system in China to exceed 600 million monthly active users in only a decade.

Achieving the historic achievement of 600 million monthly active users is the best commendation for ColorOS to create an extremely smooth experience of wisdom in the past decade, and it will also be a new starting point for ColorOS to embrace the AIGC revolution and build an experience of blending wisdom.

Deep ploughing bottom technology experience continuous evolution

ColorOS can make a breakthrough in the increasingly competitive market environment without a decade of deep ploughing of underlying technology, technological innovation as a driving force, and constantly bring users a more intelligent and fluent machine experience.

In view of system fluency, ColorOS released its self-developed system-level computing hub-ColorOS supercomputing platform last year. Through deep cooperation between software and hardware, it can achieve more accurate resource allocation, solve the industry problem of memory usage conflicts, fully release the hardware potential, and enable mobile phones to evolve from the previous pursuit of a single scene to full scene and full-time smooth operation. Based on the ColorOS supercomputing platform, the launch of one plus 11 is equipped with OPPO's self-developed memory gene recombination technology, completely reconstructs the bottom layer of Android memory, and greatly reduces the number of stutters in heavy-load scenarios by 50%. It has topped the performance list of an Rabbit's flagship mobile phone for two consecutive months.

System fluency is the underlying support for the construction of the ultimate user experience, and the ability to integrate wisdom is the key to the realization of efficiency innovation. Pantanal, a self-developed intelligent cross-end system developed by OPPO, has been put into commercial use one after another this year, continuously enabling ColorOS to create a new smart phone experience that serves people.

Focus on the core needs of users to help the road of high-end

When the mobile phone industry enters a mature stage and the hardware development is in a dispute, the technological innovation at the software level becomes very important. Over the past decade, ColorOS's continuous investment in user services such as core technologies and system upgrades has contributed to the continuous breakthrough of OPPO's high-end strategy.

Starting from the first generation of OPPO folding screen flagship Find N, ColorOS has successively created innovative functions such as free hover, double finger split screen, arbitrary window and so on. In the OPPO Find N3 released last month, ColorOS broke away from the "passive adaptation" thinking of traditional folding phones and released the industry's first "native" folding system. At the same time, for large screen productivity, ColorOS has brought the industry's original "panoramic virtual screen". Without the need for targeted adaptation of three-party applications, multiple applications can be displayed and operated in full size, and the success rate of application split has increased from 50% in the past to 99%. It fundamentally solves the screen separation needs of complex applications in multi-task and collaborative office scenarios, and leads the folding screen mobile phone experience.

With the help of ColorOS, the high-end road of OPPO mobile phones has begun to bear fruit. With the three models of OPPO Find N, OPPO Find N2 and OPPO Find N2 Flip, the market share of OPPO folding screen increased by 453% in 2022 compared with the same period last year. In the first three quarters of this year, OPPO ranked first in the domestic small folding market with a market share of 31.4%, indicating that ColorOS will continue to gain more room for growth in the high-end user base in the future.

Embrace AIGC to become the world's leading intelligent operating system

ColorOS's core philosophy of creating the ultimate user experience has not changed in the decade from 2013 to 2023, despite the changing needs of users. As a decade's work, so is the upcoming ColorOS 14.

ColorOS 14 will launch the new Andean Model (AndesGPT), and will be deeply integrated with the Pantanal system to enable ColorOS to further break down the barriers between data and services, bring a new experience in terms of interaction and service experience, and provide users with personalized and exclusive services.

With the new milestone that the number of monthly active users of ColorOS has exceeded 600 million, ColorOS will better promote the deep integration of Pantanal system and AndesGPT in intelligent interaction awareness and ubiquitous services, create new experience value, and work with partners to create a reliable and people-centered intelligent cross-terminal experience for users and move forward to the world's leading intelligent operating system.

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