Shulou(Shulou.com)11/24 Report--

24:00 on November 11, the annual shopping spree ended on Singles Day holiday. This Singles' Day, major brands, merchants and e-commerce platforms have seized the opportunity and offered a shopping feast full of sincerity and great value.

In the heat wave set off by AIPC, Lenovo once again won the perfect performance of 7 billion of the net's sales on Singles Day, which ended successfully. As of 0: 00 on November 12, Lenovo was firmly at the top of 16 computer racing rankings in JD.com, a perfect demonstration of its unshakable dominance in the PC field. Among them, lightweight books, game books, tablets, desktop all-in-one computers and other categories are far ahead, becoming the most popular consumer electronics brands on Singles Day this year.

This year's Singles Day, Lenovo closely revolves around the theme of "good things and good services to the end". It has not only launched eye-catching items such as Savior Y9000P, YOGA Air 14s, Lenovo Xiaoxin 14 and Tianyi 510S desktops, but also continuously upgraded its special services, such as "1 yuan can only be replaced for 180 days without repair", so that consumers can really experience the shopping fun of "saving money, effort and worry".

The annual Singles Day Shopping Festival is not only a consumer shopping spree, but also an important window for brands and businesses to gain insight into consumption trends and future opportunities. The most popular topic this year is undoubtedly AI. The large model of AI develops by leaps and bounds, which sets off a surging upsurge of AI development, and the application and landing of AI are accelerating continuously. Under this trend, after 15 years of development, Singles Day holiday is also quietly undergoing evolution. Among them, Lenovo, from participant to leader, continues to improve the consumer shopping experience with innovative technology, perfect products and ultimate service. The Singles' Day, whether from products to brands, or from marketing to services, AI has become Lenovo's standard in all aspects. Its outstanding record also confirms this point. With quality products and quality service, Lenovo has once again won the recognition of consumers and continued to consolidate Lenovo's dominant position in PC.

Double Day holiday re-creates the best part of shopping, Lenovo's products detonate the momentum of growth.

In the early morning of November 12, Lenovo released the final battle report of Singles Day, which showed that the network-wide sales of the entire Singles Day Shopping Festival exceeded 7 billion. The JD.com computer digital race list released on the same day showed that Lenovo notebooks won the No.1 brand sales champion and Jingxuan store sales champion. In the game book, tablet computer, game console, all-in-one machine and other product lines, Lenovo has achieved good results, winning 16 championships. In the lightweight books, Lenovo still performed well, winning the self-brand sales list, Jingxuan store sales list and other top lists, among which the ThinkPad X series won the first place in high-end lightweight book sales.

The bright-eyed report card is inseparable from Lenovo's strong product strength and brand influence, and behind it is Lenovo's unremitting innovation and pursuit of the ultimate product power. it shows Lenovo's comprehensive strength and differentiated competitive advantages in product quality, hardware performance, human-computer interaction experience and so on.

First of all, Lenovo has always adhered to the stable output of high-quality products. The ThinkBook series, which focuses on business scenes, is amazing from body design to screen quality. ThinkBook 14 + uses a lightweight all-metal body design, equipped with a 14-inch 2.8K highlight screen, the brightness can reach 400nitMagience 100% sRGB high color gamut, but also passed the German Rheinland TV hardware low blue light certification and TV EyeSafe certification, even in mobile office scenes, can also restore picture details, showing a shocking visual impression.

Lenovo moto razr 40 series folding screen phones use a variety of aerospace-grade material applications, iterative star orbit spindles and the first double-gauge compound wing hinge structure. Among them, the folding axis can be hovered freely after four generations of iteration, and the folding angle can reach more than 120 degrees, easily realizing free shooting of multiple scenes and angles, and meeting the diversified needs of consumers, especially female consumers, such as selfies, makeup, etc., becoming a necessary digital good for female consumers.

Secondly, the performance of the product is very resistant. Lenovo ThinkPad T14p focuses on efficient business and extreme performance, and is highly sought after by the workplace elite. Equipped with 13-generation Core H45 standard pressure processor and RTX   3050 optical graphics card, it achieves a 58% breakthrough in computing performance, a 70% improvement in rendering performance compared with the previous generation, and doubles the efficiency of local computing power in the AI field, bringing surging productivity performance.

In addition, the human-computer interaction experience also shows the ultimate upgrade experience. Lenovo YOGA Air 14s lightweight PureSight ultra-sensitive OLED screen uses the industry-leading E6 material OLED panel, which not only supports screen touch functions, but also works with the broader intelligent dynamic refresh rate adjustment on the Windows platform to achieve a new balance in battery life and smooth picture use. In the touch experience, whether it is zooming in, zooming out, dragging, using finger touch can accurately achieve a variety of operations, so that users can more quickly and easily complete a variety of tasks through touch.

With the increasingly prominent demand for subdivided scenes, Lenovo has shown good product power and innovation in games, workplace office, home and other scenes, fully meet the diversified needs of consumers, and bring the ultimate use experience. According to the rigid demand of game crowd for high performance and high heat dissipation, Lenovo Savior series products are equipped with powerful hardware configuration and efficient heat dissipation module, and optimize system performance by deploying software machine learning algorithm. help monitor the game frame rate and dynamically adjust, and finally ensure that the computer game performance is fully released, bringing a better game experience for players.

In the workplace office scene, Lenovo makes efforts to "mixed office" to solve the problems such as easy to carry and battery life in the outside office. Lenovo YOGA series notebooks, which focus on frivolity, provide a variety of choices for the workplace elite. The YOGA Air 14s 2023 lightweight book with thin 13.9mm and light 1.28kg can be put into a briefcase or backpack at will to enjoy a burden-free mobile office experience. The Lenovo ThinkPad series is equipped with high-capacity polymer batteries, combined with the low power consumption characteristics of the 13th generation Intel Core processors to achieve ultra-long standard battery life.

The concept of "one province to the end" runs through to the end, and Lenovo sells and serves as a whole to boost the experience of value-for-money shopping.

At present, people, especially young consumers, have long abandoned the labels of "crazy minced hands", "buy if you want" and "not the best, but the most expensive" to pursue a cost-effective and personalized shopping experience. Lenovo understands this consumption trend and puts forward the concept of "one province to the end" in this Singles' Day Shopping Festival, which not only offers low-price promotions and full discounts, but also makes efforts to "save money, worry and effort" all-round shopping experience upgrade.

In line with the original intention of saving money for users to buy good things, Lenovo launched multiple preferential policies. At the product promotion level, it launched one category a day, and the studio grabbed a 50% discount every day; at the same time, different product categories were bought together, and the selected periphery enjoyed a 50% discount, and there were even preemptive discounts on explosives; during the event, Lenovo launched exclusive offers for members, of which grade members saved up to 3000 yuan. Lenovo also joined hands with Zhou Dasheng Gold to provide Lenovo members with customized gold beans, so that young people can feel the joy of "saving gold beans".

Lenovo has also brought interesting and sincere cross-border co-marketing. By working with COSTA COFFEE, Lenovo perfectly combines coffee culture with productivity work to help young people in the workplace with double energy. "Please climb another tall building." In addition, Lenovo Tianxi Ecology has joined hands with IKEA to launch a variety of "digital + home" second kill combinations around subdivided use scenes to meet the diverse needs of users, while easily creating a sense of home atmosphere of intelligent technology.

In addition to saving users money to buy, Lenovo also makes it easier for users to buy by providing exclusive services. These services include 180-day replacement for 1 yuan, 67% discount for 1-year Italian insurance, 5% discount for extended insurance, and 20% extra pounds for "trade-in". In addition, there are enterprises to buy customers to enjoy an additional one-year extended warranty service, retrofitting and retrofitting 5% discount, mobile phone battery 1-year worry-free replacement service, computer appearance cleaning service, authentic office software sets and other super-value benefits, to the greatest extent to solve the worries of consumers when they buy products.

Lenovo also provides one-stop service focusing on labor-saving shopping, goods distribution, after-sale journey worry-free. During the Singles Day holiday, Lenovo launched the OMO service, users only need to place an order online and deliver it to home in 30 minutes at the earliest; YOGA & Savior Black Gold members can enjoy free door-to-door service and maintenance; purchase more than 3 desktop products to enjoy "door-to-table one-stop installation" free door-to-door service; Baiying door-to-door service newcomers can experience as little as 1 yuan. In addition, there are one-year worry-free replacement service for mobile phone batteries, computer appearance cleaning services, genuine office software sets and other super-value rights and interests, to the greatest extent possible to solve the worries of consumers to buy products.

It is worth mentioning that Lenovo also launched the "United Mengle carbon Circle" campaign during the Singles' Day holiday. The first phase of the activity covers carbon neutralization and environmentally friendly computer purchases, electronic product recycling (laptops, tablets, mobile phones), caring donations (books, clothing), low-carbon information and other scenarios where users use frequently and actually produce carbon reduction benefits, and refer to the relevant methodology. Scientifically calculate the amount of carbon reduction in each low-carbon scenario and formulate rules for the issuance of points. Through this platform activities, the above-mentioned low-carbon behaviors in users' daily life are clearly recorded and converted into carbon points, which can be used to exchange for various preferential rights and interests. In addition, in order to enhance the user experience, the platform can achieve data connection with transfer, clang and click, and on the premise of obtaining user authorization, it can collect low-carbon scene data in real time and automatically settle carbon credits.

It is not difficult to see that Lenovo always adheres to the concept of "one province to the end", allowing users to enjoy price dividends, exclusive services, convenient experiences, and all-round services to detonate the strong momentum of product sales growth. continue to dominate various e-commerce platforms, and win the praise of consumers.

Lenovo leads AI Innovation and accelerates the Integration of AI and Terminal

Under the tide of AI, the AI model and its application have become a powerful driving force to promote the development of social innovation, leading to great changes in productivity. In this context, AI technology and innovative applications continue to go deep into the industry, which not only makes terminal devices more intelligent and convenient, but also improves enterprise efficiency and is committed to bringing more intelligent and brand-new experiences for consumers. Lenovo continues to lay out AI technology and applications, innovate and launch innovative products and services, innovate AI marketing, and enhance user intelligence experience.

Lenovo creates more convenient and intelligent requirements for users and families, brings users an interconnected full-scene intelligent service experience, launches Tianxi Ecology, and builds a trinity ecosystem from end to cloud to service. to provide users with a full-scene intelligent experience of "device + cloud + service". Specifically, Tianxi Ecology takes AI as the center, around the five intelligent application scenarios of smart home, intelligent entertainment, intelligent office, intelligent learning and intelligent health, to build an interconnected full-scene service experience for everyone and every family, fully meet the consumption needs of enthusiasts and fashion newcomers, and let more and more families and individuals enjoy the full scene experience brought about by "devices + cloud + services".

In order to better serve consumers, Lenovo also uses AI technology to upgrade marketing, open up new marketing scenarios, and help brand competitiveness in the consumer side of the transition. Lenovo uses AI algorithm to carry out crowd portrait analysis, channel screening and product selling point analysis, improve the ability of data arrangement, achieve more refined user operation and user insight, enhance consumer experience, and at the same time carry out multi-dimensional analysis of Lenovo member data and carry out accurate marketing, so as to improve user satisfaction.

While satisfying and serving the intelligent experience of consumers, Lenovo has brought breakthrough AI results. Lenovo released its first AIPC at the Lenovo Innovation and Technology Conference (2023 Lenovo Tech World), which ended not long ago with the theme of "AI for All". On the basis of better understanding of users, the product can create a personalized local knowledge base, run a human model through model compression technology, and realize the natural interaction of AI. Lenovo believes that AIPC is a new intelligent productivity tool tailored for everyone, which will further increase productivity, simplify workflow, protect personal privacy and data security, and bring artificial intelligence to every user.

Recently, at the 2023 IDC China Ecology Summit, Ablikim Abulimiti (Amu), vice president of Lenovo Group and vice president of strategy and business development in China, further shared the five core features that distinguish AIPC from traditional PC: having a human model, being able to interact with natural language, having intelligent mixed computing, opening up ecology, and ensuring true privacy and security. And the brand-new value experience brought by personalized creation, personal assistant service and active butler service.

During the Singles Day Shopping Festival, Lenovo created a new sales record by building the ultimate product force, implementing the concept of a province to the end, and leading AI innovation. Facing the future, Lenovo will continue to implement the "customer-centered" transformation, continue to innovate and upgrade technologies, products and solutions to meet the diversified needs of consumers, bring consumers more quality products, intimate services and warm consumption experience, and contribute solid strength to consumption growth.

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