Shulou(Shulou.com)11/24 Report--

Recently, the 2023 Yunqi Conference was held in Hangzhou. This year's Yunqi conference returned to the theme of 2015: "Computing, for incalculable value". CEO Wenfeng, founder of Shenze data, was invited to attend the technical theme of "enabling ecological products and partners" and gave a speech on the theme of "Building a cloud native digital customer management engine".

Sang Wenfeng mentioned that Shenze data helps enterprises to achieve digital customer management in a data-driven way. Over the past few years, Shenze data and Aliyun have been cloud ecological partners and have more cooperation with retail, and other types of customers. Since its establishment in 2015, Shenze data has become a leader in user behavior analysis and CDP market segments. In the current challenging environment, Chinese-funded overseas enterprises are increasing, and are facing challenges and opportunities at the same time, and the digital ability is the key for Chinese-funded overseas enterprises to seize the market opportunity.

Shenze data and Aliyun have more cooperation in the digital part around the business scenario of the customers themselves. As a professional digital customer management software provider, Shenze data has rich experience in this part after several years of accumulation. Sang Wenfeng said that in different times, people have different requirements and expectations for data-driven. Based on the core understanding of data-driven, Shenze data has upgraded its business philosophy from "reconstructing data roots" to "building data closed loops" to "arranging customer journeys".

From the Internet era to the digital age, from the traffic dividend to the contact dividend, the business needs of enterprises have also changed from in-depth "user behavior analysis" to "personalized, omni-channel consistent customer experience". In this regard, Sang Wenfeng elaborated on the concept of customer itinerary scheduling, he believes that customer itinerary scheduling can help enterprises to achieve customer lifecycle interactive experience management. Sang Wenfeng shared the five stages of customer journey planning, namely, Map, Track, Analyze, Orchestrate and Optimize, and further interpreted the value of MTAOO methodology to enterprise digital customer management through business practices in retail and industry. Then, around the arrangement of customer itinerary, Sang Wenfeng gave an overview of the panorama of Shenze data's latest products, including customer data engine, customer journey analysis engine and customer journey optimization engine, which respectively correspond to the core products of Shenze platform, Shenze Analysis and Shenze Intelligent Operation.

In MTAOO methodology, enterprises can build data foundation through customer data engine (CDP) to provide a powerful data base for journey analysis, insight and scheduling optimization; analysis link, application of customer journey analysis engine (CJA), from user behavior to business analysis insight, so that customer journey can be seen and tracked Choreography and optimization links, through the customer journey optimization engine (JOE) to achieve personalized journey interaction and traction of different customer groups, and real-time feedback results, constantly optimize customer experience and promote customer value transition. Shenze data and Aliyun data warehouse belong to the relationship between upstream and downstream. The CDP of Shenze data needs to be built on the underlying digital warehouse platform such as Aliyun data warehouse. Chinese-funded enterprises need the help of the three major engines of Shenze data to go out to sea. Sang Wenfeng said that Aliyun itself has a strong product system, and storage, computing, security, network and other basic capabilities need to be combined with different application scenarios. As a digital customer management software provider, Shenze data continues to deepen cooperation with Aliyun, based on cloud platform technologies such as big data and Compute Nest, to enable the automatic deployment and efficient operation of Shenze's three major engines.

In the future, Shenze data and Aliyun will continue to help enterprises build global management around the two core goals of "reducing enterprise operating costs" and "improving user experience and transformation efficiency". Explore new forms of digital customer management in the cloud.

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