Shulou(Shulou.com)11/24 Report--

With the arrival of 24:00 on November 11 and the successful conclusion of Jingdong on November 11, 2023, the transaction volume, orders and users all reached a new high. JD.com 's purchase and sale of live streaming was popular, and the total number of viewers of JD.com 's purchase and sale of live streaming has exceeded 380 million. Many consumers came to JD.com 11.11 to get their favorite mobile phone products, and the major brand manufacturers achieved all-round growth. Data show that during the 10-minute peak period of JD.com 11.11, the turnover of Xiaomi, OPPO, Yijia, vivo, iQOO, Huawei and Glory brand mobile phones increased by 150% compared with the same period last year; during the peak period of 4 hours, the turnover of Samsung-branded mobile phones increased by 170% compared with the same period last year; and there were plenty of products such as iPhone 15 in stock, driving the turnover of iPhone phones to exceed 10 billion yuan. JD.com 11.11 mobile phone race ranking is also highly competitive, the final results have also been officially announced, let's take a look at the final achievements of major brands and products.

Let's first take a look at the brands that consumers like. JD.com 11.11 period, iPhone, Xiaomi, Huawei all brand sales cumulative list of the top three, loved by consumers. Glory, OPPO / one plus, vivo / iQOO, Samsung, realme True self, Meizu and Nubia have also entered the top 10 of all brand sales by virtue of the love of consumers. JD.com also launched a cumulative list of potential brand sales, providing display space for more brands. Among them, Meizu, Nubia and Motorola have become the top three potential brands in the cumulative list of sales, with excellent performance among potential brands and won the favor and choice of consumers; Sony, ROG, Tianyu, Newman, Philips, Jinli and Nokia also performed well.

Then let's take a look at the cumulative list of all the individual mobile phones on JD.com 11.11 to see which products are loved by consumers. Among them, the top three in the cumulative list of all individual mobile phones are iPhone 15, iPhone 15 Pro Max and iPhone 15 Pro. Xiaomi 14, as a new phone released by JD.com during 11.11, also gained a lot of attention and love, and successfully entered the top 10 of all individual mobile phones. In addition, Redmi K60, iPhone 13, Glory X50, Glory play 20, Redmi Note 12 Pro and one plus Ace 2 Pro also entered the top 10 of all individual handsets by virtue of their respective advantages.

In terms of new handsets, according to JD.com 's list of 11.11 new handsets, iPhone 15, iPhone 15 Pro Max, iPhone 15 Pro, Xiaomi 14 and one plus Ace 2 Pro, which appeared in the top 10 of all handsets, occupied the top five positions. At the same time, iPhone 15 Plus and Xiaomi 14 Pro are also in the top 10. Huawei Mate 60 Pro has been very popular since its launch, and it has also appeared in the top 10 of the cumulative list of new handsets.

Among the trend categories, folding screen mobile phones, game mobile phones and learning mobile phones all performed well. Data show that during JD.com 's 11.11 period, the turnover of folding screen mobile phones increased by more than 3 times compared with the same period last year, and the turnover of game mobile phones increased by more than 3 times compared with the same period last year. Among them, Honor Magic Vs2 and Glory V Purse occupy two seats in the top three of the folding screen mobile phone cumulative list, and Glory Magic V2 is also in the top 10. Huawei Mate X5, OPPO Find N3, Samsung Galaxy Z Flip5 and other products are also favored by consumers. Among the learning phones, 360 OS T20 Pro, Xiaodu Qinghe mobile phone V20 and 360 OS Q20 became the top three in the cumulative list of learning phones. Redmi K60, iQOO Neo8 and one plus Ace 2 occupy the top three of e-sports 's mobile phone cumulative list by virtue of e-sports 's sense of experience.

The consumer enthusiasm ignited by Jingdong on 11 / 11 in 2023 has not gone away, JD.com will continue to create a "really cheap" extreme experience for consumers, and JD.com 's purchase and sales in the studio is also winning more consumer trust. In the future, relying on the strong advantages of the supply chain, JD.com will continue to cooperate deeply with manufacturers and partners to help new products through marketing co-creation, differentiated services, and omni-channel capabilities, so as to realize new products as explosive products. it also provides consumers with one-stop mobile phone replacement services.

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