Shulou(Shulou.com)11/24 Report--

On November 10, the Wuzhen Summit of the 2023 World Internet Conference ended. During the three-day Wuzhen time, more than 1800 guests from 126 countries and regions around the world attended the meeting online and offline. During the summit, new business type New Development Forum on Electronic Commerce was also held, and the Cross-Border E-Commerce working Group of the World Internet Conference issued a research report on the development of the international rule system of cross-border e-commerce.

At this Wuzhen Summit, the development trend of cross-border industry aroused the discussion interest of many guests. Liang Hao, head of the cross-border e-commerce working group, pointed out that cross-border e-commerce has become a new engine of global economic growth in the digital economy era, and is having a profound impact on the global trade pattern. Wang Jian, senior vice president of pinduoduo, said in his keynote speech that cross-border e-commerce has become a new momentum for the development of China's foreign trade, a new channel for transformation and upgrading, and a new starting point for high-quality development.

In the first three quarters of this year, cross-border e-commerce exports reached 1.3 trillion yuan, an increase of 17.7 percent, according to the General Administration of Customs. Cross-border e-commerce is becoming a new momentum of China's foreign trade exports. However, since the beginning of this year, cross-border sellers are under pressure. Many sellers go abroad to grab orders at the beginning of the year. How can they help them seize more overseas business opportunities quickly? At this summit, the "AIGC" technology, which is the leader of many technology industries, is one of the solutions.

Arvind Krishna, chairman and CEO of IBM, believes that AI is expected to significantly increase human productivity, promote economic growth, and bring competitive advantage to organizations and individuals who make good use of AI. In cross-border industries, sellers' daily work, in addition to opening stores to sell goods, there are procurement, marketing, warehousing, logistics and other sea links, of which marketing is a very important part. In the past, cross-border sellers only need to buy traffic on the platform to complete the drainage. Later, with the rise of video platforms and the video transformation of e-commerce platforms, sellers need to do video drainage, which leads to an increase in costs.

Take the shooting of marketing videos as an example, if you want to find overseas models to shoot, it may cost as much as $20 to $1000 per day, and you have to go through tedious processes such as script creative planning, scene acquisition, shooting, material editing and modification, and exporting into films, which is not only expensive, but also takes a lot of time and effort.

In view of the above pain points, many domestic enterprises in the field of science and technology are making use of AI technology to empower sellers to cross-border marketing. Take 300624.SZ, an A-share listed company of AIGC software, as an example, it has launched products such as AIGC digital human marketing short video creation and live broadcast software Wanxing broadcast, in order to enhance the digital marketing capabilities of cross-border sellers through AIGC technology.

Wanxing Paobao is an AIGC digital people marketing short video creation software, which provides users with the materials needed in various aspects of video production, such as digital person images of various countries, language dubbing of various countries, marketing video templates, video materials, as well as functions such as one-click dubbing, one-click translation, AI script generation and so on. By using Wanxing Pop, cross-border sellers only need to upload copywriting, product drawings and product video materials to Wanxing Bao, and AI can automatically generate a short marketing video, which solves the problems of expensive models and difficult language switching, saves the trouble of shooting and editing, and greatly improves the production efficiency.

It is understood that Wanxing Technology, which launched Wanxing broadcast explosion, is a leading domestic enterprise with 20 years of experience in the field of going out to sea. In August this year, Wanxing Technology, together with Miha Tour, SHEIN and other industry leaders, appeared on the list of "Top 2023 Innovation value of overseas Enterprises" released by Entrepreneurship State. At present, Wanxing Technology has launched a number of new AIGC applications, such as Wanxing Love painting, Wanxing Broadcasting, Wanxing Zhijian, Wondershare VirtuLook, Wondershare Kwicut and so on. Wanxing Meow Ying, Wondershare Filmora, Yitu Picture, Yitu brain Map, Wanxing PDF, Modao overseas version Mockitt and other products have integrated AI functions.

According to the forecast of relevant authoritative organizations, in the next three years, the proportion of enterprises applying AI large-scale model in production and operation will increase from less than 5% at present to more than 80%. In cross-border industries, the innovation brought about by AI technology will continue to empower cross-border sellers to help cross-border sellers reduce costs, improve efficiency and increase income in marketing and other aspects.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.