Shulou(Shulou.com)11/24 Report--

At 0: 00 on November 12, Singles' Day in 2023 officially ended, and the "pin crown" of domestic consumer-grade AR glasses once again fell into Thunderbird innovation. According to the Thunderbird official Battle report, Thunderbird Innovation won platform-wide brand sales of TOP 1 during the Singles' Day, 4.1 times that of the same period last year; the first consumer real AR glasses, Thunderbird X2, were booked for more than 10,000 and sold out within an hour of sale; the new XR glasses combination Thunderbird Air 2+JoyDock accounted for more than 50% of sales, with a high praise rate of 97%.

In the AR category of JD.com platform, Thunderbird Innovation entered the official brand list TOP 1, with sales 4.3 times higher than last year. Thunderbird Air 2 in the XR equipment list so far to achieve full-cycle top TOP 1, Thunderbird X2 consumer-grade real AR glasses to achieve AR wireless all-in-one category sales and sales of double first.

In the XR equipment category of Tmall platform, Thunderbird Air 2 won the double 11 best-selling list TOP 1, Thunderbird X2 consumer AR glasses to achieve AR wireless all-in-one category sales and sales double first.

Thunderbird innovation has also received good results in overseas markets. On November 8, local time, Thunderbird Air 2 launched the first sale of Amazon in the United States, winning the top spot in both Amazon's new product list and smart glasses best-selling list.

In recent years, with the continuous evolution of AR devices, this new category with high potential and high growth is ushering in a significant rise. According to the latest data of JD.com Chaoku Digital, sales of AR glasses have increased more than four times year on year. Behind this trend is the rising demand and acceptance of consumers for AR products.

In the context of this rapid development, the development process of Thunderbird innovation has also become an important clue to explore the market growth of the AR glasses industry. In April 2022, Thunderbird Innovation's first AR glasses using BirdBath solution, Thunderbird Air, launched the Beijing platform, and won many good results on the first day of sales, such as TOP1, TOP1, and so on. Since then, Thunderbird Innovation has maintained the iterative speed of two new products a year, constantly expanding its market advantage, and becoming the number one brand in the domestic consumer grade AR market. This not only shows its fast product iteration ability and excellent user experience, but also marks Thunderbird innovation to become the fastest growing member of the domestic AR brand.

On October 13 this year, Thunderbird Innovation released consumer-grade real AR glasses Thunderbird X2 at its first new product conference, which broke through many industry problems such as MicroLED full-color difficulties and low yield, and became the first binocular full-color MicroLED AR glasses published and mass-produced in the world. At the same time, Thunderbird X2 cooperated with Qualcomm Snapdragon, Unity, WeChat Mini Programs, Alibaba and other brands to promote the upgrading of AR ecological construction, and put forward the concept of AR Ecological 2.0 for the first time in the industry.

At the end of October of the same year, Thunderbird announced that it had reached a strategic cooperation with JD.com and planned to jointly promote the sales target of 500000 units in the next three years, with the aim of making the Thunderbird brand the benchmark of the domestic AR category. This series of initiatives, whether at the hardware level, the software level, or in building the AR ecosystem, demonstrate the firm determination and strong strength of Thunderbird innovation to push the AR industry into a new phase.

If 2022 is the first year of domestic consumer AR glasses, then 2023 will undoubtedly become a key year for the development of this market. At this critical moment, Thunderbird Innovation has not only strengthened its leadership position, but also made steady progress in leading the industry through continuous sales growth, rapid product iteration and in-depth building of the AR ecology. These achievements are not only the best proof of Thunderbird's own strength of innovation, but also outline a blueprint full of hope and infinite possibilities for the future development of the entire AR industry.

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