Shulou(Shulou.com)11/24 Report--

November 12 news, 2023 double 11 promotion festival ended, the world's leading consumer AR glasses brand_XREAL took the lead in publishing double 11 report card. According to the official war newspaper, during this double 11 period, XREAL broke through 40 million yuan in the GMV of Jingdong and Tmall dual platforms, and the sales volume of XREAL AR glasses exceeded 11000 sets, breaking a new record in AR industry again.

It is particularly noteworthy that compared with the double 11 promotion in 2022, the sales volume of XREAL has increased by 422%, and the sales volume has increased by 7 times. In addition, the sales volume exceeded the full cycle of double 11 last year in only 30 minutes after the start of this year, reflecting that the AR glasses industry is moving towards the fast lane of growth as the product experience matures day by day.

User interest and satisfaction is another proof of the above view. XREAL Double 11 Final Report shows that in 2023, more than 40,000 users were received, and user satisfaction was as high as 96.2%. More and more users began to pay attention to this new category, and expressed strong interest and high recognition for products and services.

For the Double 11 Carnival, XREAL has four products for consumers, including the world's first explosive AR glasses_XREAL Air, as well as XREAL Beam, XREAL Air 2 and XREAL Air 2 Pro, which will be launched in the second half of this year. Among them, XREAL Air 2 Pro won 7000 sales units in the 11-day launch period by virtue of the all-weather immersive viewing experience brought by electrochromic technology; XREAL Beam, the only AR space computing terminal in the industry that realizes 3DoF hovering of projection screen, created sales peak again by taking advantage of the opportunity point of double 11, and the sales volume also exceeded 7000 units.

At the same time, the hot sales momentum of XREAL products has also spread to many overseas countries. After the Air 2 series officially landed in overseas markets on October 25, during the Double 11 period, the overseas self-operated channel GMV achieved a year-on-year growth of 114.9%, and continued to dominate the best-selling list of Amazon categories in the United States, Japan, Britain, France, Germany, Italy and other countries.

According to IDC data of market research organization: In 2022, XREAL's global total sales volume was 98,000 units, ranking first in the global AR glasses industry; in the first half of 2023, XREAL continued to lead the global AR market, ranking first in sales volume, among which Q1 sales share was 34.49%, Q2 sales share rose to 39.03%. As a leading brand in AR industry in the true sense, XREAL is representing AR category and continuously creating growth miracle with "Chinese speed."

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