Shulou(Shulou.com)11/24 Report--

The turnover, orders and users of Jingdong reached a record high on November 11, 2023. JD.com household appliances have become the preferred platform for consumers to renovate their lives with a wide range of goods and really cheap prices. A number of home appliance brands also achieved high-quality growth during JD.com 's 11 / 11 period, with the turnover of home appliance brands such as Chou, Honeywell and 352. the turnover of more than 10 home appliance brands, including Midea, Haier, Gree, Hisense, Xiaomi, and so on, exceeded 1 billion yuan.

Green intelligence, health and comfort have become the mainstream trend of household appliance consumption, and in many scenes of home life, the intelligent, efficient, eye-sharing extreme kitchen has become the common pursuit of many consumers, but also promoting the renewal demand of kitchen appliances. JD.com during the period of 11 / 11 The full-cycle turnover of ultra-thin embedded refrigerators increased by 150% compared with the same period last year, ice bar wine cabinets increased by 210%, sales of ultra-thin double-gallbladder electric water heaters quadrupled over the same period, and sales of small kitchen treasure electric water heaters in winter increased 10 times over the same period. Sales of large sets of embedded dishwashers exceeded 200% year-on-year, embedded oven with microwave function increased by 100%, and turnover of ultra-thin range hood increased by 198%. In terms of individual products, the boss top side double range hood new products exceeded 3000 units, Midea's 14 sets of dishwashers RX600 pro, Siemens new products open door drying 636pro series and universal cabin series sales are more than 10,000 units.

In the living room, which can best reflect the scene of family life, TV is no longer just the carrier for the whole family to watch the play, but also carries the functions of home decoration, pressure release and so on. The requirements for TV products are also from the basic model to the large screen, super-large screen and multi-function. During JD.com 's 11 / 11 period, large-screen televisions with 75 inches and above accounted for more than 55% of the turnover. Among them, 85-inch super-large screen TV grew more than three times year-on-year, 100-inch giant screen TV grew more than seven times year-on-year, art TV grew more than 16 times year-on-year, and game TV grew more than 110% year-on-year.

In addition, air conditioners, small kitchen appliances, household appliances and personal care appliances also show different trends. Among them, the turnover of fresh air conditioners that can purify indoor air increased by 140% compared with the same period last year, desktop micro-steaming and roasting machines grew by more than 200%, the turnover of heating water purification equipment increased by four times, and portable razors with small size and powerful functions increased by more than 200%. In terms of individual products, the transaction volume of Gree Yunjia's new first-class energy-efficient air conditioners exceeded 100000, the order volume of stone P10 pro exceeded 40,000, and the sales of Dyson hair dryer HD 15 series exceeded 50,000.

In addition to the popularity of a large number of high-quality and low-price home appliances, during JD.com 's 11 / 11 period, JD.com, who "does not charge pit fees and commissions, is cheaper," JD.com 's official live studio is also popular. Data show that during JD.com 's 11 / 11 period, JD.com 's home appliances became "anchors" with goods. The total number of viewers in the studio reached more than 40 million, and the highest number of viewers in a single game exceeded 10 million, bringing 5% discount benefits to consumers, such as home appliances, home furnishings, and real estate. The turnover of more than 20 items in the live broadcast room has reached more than 1 million yuan. Based on the professional explanation of collection and marketing personnel and ultra-cheap prices, air conditioners, heaters, household floor washers and so on are the largest categories of goods that consumers buy in the studio. Gree 1.5 Yunjia air conditioners, cool open Max100, Haier Xinfeng 1.5 air conditioners, Dyson V8 cordless vacuum cleaners, Haier Xian 376 washing and drying sets have become popular products.

Spot sale and full price protection. During JD.com 's 11 / 11 period in 2023, JD.com brought consumers a new shopping experience of saving money, worry, no need, etc., relying on his strong supply chain capability and full-link service capability. let consumers really enjoy low prices and real benefits.

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