Shulou(Shulou.com)11/24 Report--

On November 13, OPPO officially announced that its global monthly active users exceeded 600 million, which is another important milestone in the development of OPPO ColorOS and confirmed that ColorOS has become the fastest Android deep customization system in China to exceed 600 million monthly active users in only a decade.

Achieving the historic achievement of 600 million monthly active users in a decade is the best praise for ColorOS's decade to create an extremely smooth experience of wisdom, and it will also be a new starting point for ColorOS to embrace the AIGC revolution and build an experience of blending wisdom.

According to the global mobile phone market report released by Canalys, OPPO grew by 8% month-on-month in the third quarter of 2023, ranking fourth in the world. In the domestic market, OPPO (including one plus) ranks second with 10.9 million shipments.

In the more subdivided field of folding screens, thanks to OPPO's innovation in the interaction of folding large screen systems, Q1 OPPO occupies a 27% market share in the domestic folding screen smartphone field this year. The first-sale sales of the newly released Find N3 increased by 120% compared with the previous generation, and sales increased by 170% compared with the previous generation, showing a strong overall performance.

The "chill" of the smartphone market continues to this day, but OPPO has been able to grow against the trend, which is largely due to OPPO's continuous polishing and upgrading of ColorOS-better systems to polish better products and better product experience to capture groups of global consumers. This closed-loop two-way empowerment has become a dominant factor in the number of ColorOS's monthly active users exceeding 600 million.

Ten years of OPPO ColorOS, using technological innovation to improve product strength

It has been more than a decade since the launch of OPPO ColorOS on September 23, 2013.

The iterative process of ColorOS is also a complete process of optimization and reform of domestic mobile phone system.

The original ColorOS was launched with the launch of OPPO N1, the world's first rotating camera smartphone, and user-friendly features such as black screen gestures and three-finger screenshots are still loved by OPPO users. Its systematic fluency, UI aesthetics and the "dominant gene" that pays attention to emotional interaction experience have continued to this day. In the past four years, we have completed the research on the localization function of Android to China and optimized training at the bottom, and explored a more humanized ColorOS.

With the rise of the full screen of mobile phones in 2015, the volume of domestic App has obviously expanded, and various emerging markets such as short videos and mobile games have emerged. Mobile phones run smoothly and game performance experience has become the biggest demand of users, so ColorOS 2.0-5.0, "fast and stable province" has become the key word of ColorOS. In 2016, OPPO cooperated with Tencent to achieve game acceleration, put forward the concept of "brisk" load reduction, optimize the underlying foundation of the system, and improve performance efficiency. In March 2019, the number of global monthly active users exceeded 300 million.

The outbreak of 5G commercial in 2019 made the Internet of everything possible for smart terminals. During the period from 2019 to 2021, the number of ColorOS monthly active users continued to rise, from system animation to the underlying architecture was comprehensively optimized, and AI functions such as intelligent assistant, intelligent scan, and cloth voice assistant were launched, as well as highly acclaimed functions such as "three fingers split screen", "flashback window", cross-screen interconnection, intelligent sidebar and other functions, entering the all-round development stage, and laying a good foundation for OPPO to move towards the era of integration of everything.

In January 2022, the number of global monthly active users exceeded 500 million. In August of the same year, the new ColorOS 13 system and the intelligent cross-end system "Pantanal" were officially unveiled.

Based on the design concept of "aquatic creatures", the ColorOS 13 system has been upgraded around the integration of wisdom, fluency, privacy and so on. This is also the first system in the industry to synchronize the major version of Android 13. Before that, the ColorOS system has released the latest version of Android for three consecutive years. This is the largest upgrade in the history of ColorOS, covering 170 million users and more than 100 models.

With the release of the OPPO Find N3 folding screen, ColorOS 13.2 also added a "panoramic virtual screen" to jump out of the "adaptation" logic, bringing unprecedented multi-application large-screen parallel display, precipitating OPPO's forward-looking and practical understanding of the large-screen interaction of folding screen phones.

ColorOS 14 combines wisdom with new experience, "three technologies" start a new journey of a decade.

From UI aesthetics to emotional interaction, from fast and steady to security and privacy, from intelligent AI to cross-screen interconnection, and then from hover mode to panoramic virtual screen. The ten-year progress of ColorOS can be seen as a microcosm of the development of smartphone interaction, as well as the exploration and optimization of "efficiency" and "multitasking".

Fundamentally, all this is related to "user demand-oriented" innovation, as well as the continuous precipitation of soft power such as "core underlying technology" and "software engineering and system capabilities".

Finally, it has won the trust and recognition of users through the continuous creation of the ultimate wonderful experience. The number of ColorOS's monthly active users exceeds 600 million, which is not only an eye-catching milestone, but also an important node in the process of OPPO ColorOS's continuous pursuit of excellence and innovation.

At the upcoming 2023 OPPO developer Conference, the new ColorOS 14 will also be officially unveiled.

According to the leaked information, ColorOS 14 will be upgraded based on the Pantanal system and AndesGPT (Andean Model), bringing a new experience of intellectual integration, as well as a new supercomputing platform. These three technologies will also be the starting point for ColorOS to start a new decade after reaching the 600 million milestone.

As a dialogue-enhanced language model with hundreds of billions of parameters, OPPO large model AndesGPT has the capabilities of knowledge, memory, creation and tools, and supports end-cloud cooperation with intelligent scheduling of the whole scene. According to the latest data of OpenCompass evaluation platform, AndesGPT ranks first in the large model with the same size parameter of 7 billion (7B). The new Xiaobu assistant based on the AndesGPT model opened a public trial, demonstrating some of its cloud application capabilities.

It can be expected that with the blessing of AndesGPT, ColorOS 14 will bring more convenience and surprise to consumers with the help of large models. A large number of soft-hardware collaborative performance technologies brought by the ColorOS 14 supercomputing platform are also expected to achieve more high-frequency scene fluency breakthroughs, as well as the whole scene "stable and fast".

As the most powerful Android OS made in China, ColorOS has continued to polish its "design, performance, security, intelligence and efficiency" over the past decade. ColorOS has not only provided users with an excellent machine experience, but also become an important force in promoting the development of Android ecosystem and interaction. Let's look forward to the release of ColorOS 14 on November 16, witnessing a new milestone in the field of OPPO smart operating system!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.