Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 13 (Xinhua)-- Loto Technology today released its Quarterly report on Chinese mainland Interactive tablet Market Analysis, which mentioned that Chinese mainland shipped 533000 large-size interactive tablets in the third quarter of 2023, down 3.0% from a year earlier, but its global market share rose to 53.6%.

Loto Technology said that the shadow of the current economic downturn still hangs over the entire interactive tablet market environment. However, although shipments still fell in the third quarter, they have improved somewhat compared with the general pessimism among market practitioners at the beginning of the year.

The main reason for this situation is that in the face of the unrecovered market vitality, the head brand has adopted the strategy of exchange for profit and volume to stimulate the market to release demand. after the head brand joined the price competition, the long tail brand was unable to accept it. market order and the rhythm of supply and demand are gradually stable.

CTOnews.com learned from Loto Technology that shipments of Chinese mainland's large-sized interactive tablets reached 955000 in the first three quarters as of September, down 13.6 percent from a year earlier.

Overall, Loto Technology predicts that the full-year size of Chinese mainland's large-scale interactive tablet market in 2023 will be 1.174 million units, a year-on-year decline of about 18.4%.

It is reported that according to the application scenario, Loto Technology divides the interactive Interactive Board into educational interactive Interactive Board (EMI IBP) and commercial interactive Interactive Board (CMIBP corporate tablet). Among them, shipments of educational tablets were 439000, down 0.6% from the same period last year, while commercial tablet shipments were 94000, down 12.7% from the same period last year.

▲ Tu Yuan Luotu Technology official account unit: thousands of units,% education tablets: LCD whiteboards account for 59%; LCD blackboards grow by 17%. Loto Technology said that in the third quarter, as the traditional peak season of the education industry, the market concentrated release demand is expected. But on the whole, the demand for "blackboard whiteboard" in the education industry is obviously saturated, if there is no release of demand for large-scale renewal, the education market will still be under pressure in the short term.

From the perspective of subdivided product structure, with the rapid iteration of LCD products, the market demand for projection whiteboard continues to decline, with a market share of only 0.5% in the third quarter, down 56.0% from the same period last year.

Educational LCD whiteboards have been replaced by LCD blackboards in recent years, and sales have been declining. Shipments in the third quarter were 259000 units, down 9.1% from the same period last year, but still accounted for 59.1% of the overall education market, a decrease of 5.5% compared with the same period in 2022. For a long time to come, LCD whiteboard can be used not only in the "blackboard" scene, but also in flexible teaching, laboratories, conference rooms, etc., and with the advantages of controllable cost and flexible size, it will continue to be the most widely applicable product in the education market.

The purchase demand for educational LCD blackboards was released in large quantities in the third quarter, shipping 178000 units, up 17.3% from the same period last year, and the market share in the education market rose 6.2 percentage points year-on-year to 40.4%. In terms of size, it begins to concentrate to 86 inches, and the concentration of scale and structure will be more conducive to the regulation of market prices and further occupy the space of competitive products.

Loto Technology claims that in terms of brand pattern, the education tablet market is becoming more and more concentrated, with the combined market share (CR5) of the top five brands, such as Sivo, Honghe, Hisense, Ando and Haikangwei, rising 1.5 percentage points to nearly 80 per cent in the third quarter compared with the second quarter. The absolute front-runner, Shivo, accounted for nearly 58%, an increase of 5.2 percentage points over the same period last year. What is worth paying attention to is that Ando Technology has been active in the past two years and has joined the group of head brands.

With the development of educational informationization and digitalization, manufacturers begin to turn their attention to the creation of intelligent campus solutions, widely lay out educational ecology, and develop a variety of educational ecological products according to different educational scenarios. including learning tablets, recording equipment, teacher and student cameras, omni-directional wheat, intelligent desks, electronic class plates and digital teaching and research platform and so on.

Business scenario: the advantage of traditional channels has become a limiting factor in market development, facing marketing transformation. According to Loto Technology, shipments of Chinese mainland's business interactive tablets were 94000 in the third quarter, down 12.7% from the same period last year.

In terms of brand pattern, the market presents three types of competition among electronic enterprises, namely, the traditional commercial display head brand, the traditional home appliance head brand and the ICT enterprise.

Traditional commercial display enterprises still have the first-mover advantage of the market, accounting for 55.3% of the market share. They are well aware of the characteristics of the commercial display industry, and have obvious channel advantages in the early marketing process, but with the intervention and popularization of online platforms, some of their competitiveness is gradually weakening.

Household appliance brands are in a more back-end position, with only 14.1% of the market share. Its advantages are perfect supply chain management ability and overall bargaining advantage, and mature online trading experience, good at using e-commerce media for product promotion. At the same time, due to the overlap of brands and channels, the product boundary between interactive tablets and televisions is blurred to some extent. Based on the awareness of traditional household appliance brands, users indirectly bring some traffic to their commercial interactive tablet products.

▲ Tu Yuan Loto Technology official account unit:% Loto Technology believes that the full-year results are gradually becoming clear as it enters the closing stage of the fourth quarter. The procurement demand of the government and state-owned enterprises will be released in the fourth quarter, but it will not be enough to make up for the market gap in the first half of the year. Compared with the conservative 2022, the market development in 2023 is still "slow".

In terms of educational interactive tablet, the price of tablet products has hit bottom, or even lower than the cost price competition, which is generally not good at managing the comprehensive cost of business display enterprises, survival will become more difficult. 2024 will be a decisive period for the survival of a large number of long-tailed enterprises.

In terms of commercial interactive tablets, with the promotion of various brands in full swing, promotion and sales in the non-electronics industry has made some progress, with the financial industry as an example, procurement accounted for the largest increase. However, according to the current communication channels that enterprises can reach, the industries they come into contact with still have limitations, coupled with the fact that the product form is similar to that of television, and there is still a lack of breakthroughs in wider promotion. Next, professional commercial interactive tablet enterprises need to increase investment in improving users' awareness of products, expanding sales channels, paying attention to software experience, and so on.

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