Shulou(Shulou.com)11/24 Report--

In the early morning of November 12, the fierce battle of "double 11" in 2023 finally came to an end. The leading brand of intelligent cleaning industry continued its strong momentum of getting off to a good start with total sales of all channels exceeding 2.1 billion. Compared with the "double 11" in 2022, it increased by 100% compared with the same period last year.

In Douyin, Kuaishou and other social ecommerce platforms, we have been looking for the first place in many categories, including Douyin Life Appliance Store Top seller list & Repurchase list TOP 1; Douyin "double 11" same day industry transaction list Brand list & Store list TOP 1; Kuaishou small Household Appliances Brand list TOP 1, showing a strong brand explosive force.

In the two major e-commerce platforms of Tmall and JD.com, pursuit has obvious advantages in science and technology. among them, pursuit Technology has won the sales list of home cleaning brands TOP 1 on Tmall platform, and the eye-catching achievements of TOP 2 in the three major brand lists of floor-sweeping robots, floor washers and vacuum cleaners. JD.com platform, Hunting Technology ranks TOP 3, TOP 2 and TOP 4 respectively in the list of three major brands: sweeping robot, floor washer and vacuum cleaner.

In order to bring consumers a more comprehensive and convenient product experience and services, offline channels, pursuit Technology has opened 767 offline stores, covering 166cities, reached 20 million customers during the "double 11" period, received 350000 visitors, 30,000 families bought products, and the cumulative turnover exceeded 100 million.

In the second half of this year, the intelligent cleaning industry gradually picked up, and "double 11" has also become a big test in which manufacturers vowed to win the first place. The "double 11" record of pursuing science and technology not only confirms users' recognition of pursuing the value of scientific and technological products and hard-core scientific and technological strength, but also injects a shot in the arm into the industry that has gone through the waves and hesitates to move forward.

In the first half of 2023, Chase Technology became the industry's leading brand of floor-sweeping robots with a growth rate of 138.6%, according to data from Yikang in GfK. Among them, in the high-end market of the 5000 + price band, searching for floor-sweeping robots ranks first with a market share of 37.9%. According to Oviyun.com, in the 41st week of 2023, the market share of floor-sweeping robots in the 5000 + price band has reached 60%, ranking first in the industry.

This "double 11", the search for floor-sweeping robots ended in high profile with an omni-channel GMV score of more than 920 million, an increase of more than 110% over the same period last year, winning the first increase in the "double 11" floor-sweeping robot industry, and omni-channel sales exceeded 200000, with an unstoppable growth momentum. Among them, the pursuit of X30 series floor sweeping robot as a trump card product, in Tmall platform for 8 weeks to dominate the new product list TOP 1, while the cumulative sales of all channels exceeded 70,000 units, ranking TOP 1 in the 5000 + price segment; chasing Master space master series continues its cliff advantage in the 7000 + price range, unsurprisingly winning the single product ranking TOP 1.

As for the floor washing machine, this "double 11", the pursuit technology continues the high growth posture of the first growth rate of the floor washing machine, and continues to lead the technological innovation of the industry with the two core functions of hot water self-cleaning and intelligent two-way power.

During the "double 11" period, the omni-channel sales of ground washing machines exceeded 900 million, and the sales volume exceeded 350000, with a ferocious momentum of development. In Tmall platform, the total sales of floor washing machines reached 400 million, and the multi-purpose H13 Pro Plus Mix won the "double 11" best-selling list & high praise list TOP 1; in Douyin platform, search technology dominates the list of top sellers of floor washing machines in household appliances stores & buyback list and hot selling list of floor washing machines. TOP 1.

In pursuit of high-speed hair dryers, with the core advantages such as the first concentrator motor and hair protection nozzles, sales of online core channels increased by 107% year on year during the "double 11" period. On Tmall platform, sales of chasing care increased by 100% compared with the same period last year. On the JD.com platform, sales of search Care increased by 500% compared with the same period last year. At the same time, it also won the TOP 1 list of the popular styles of compliant protection for power generation and hair dryer on Douyin platform.

The "double 11" record in pursuit of vacuum cleaners also had a good performance, with omni-channel GMV exceeding 100 million and sales exceeding 120000 units, an increase of more than 182% over the same period last year. In Tmall platform, pursue technology to obtain vacuum cleaner brand list TOP 2.

The smoke-filled "double 11" battlefield is closely related to the ecological layout of the broad sense of robot technology behind the bright battle report of science and technology.

As a global generalized robot company constantly seeking and growing, chase Technology aims at the most difficult and core "heart" technology in the robot field-motor as early as 2015, constantly overcoming the technical barrier from 0 to 1. Among them, in the direction of high-speed digital motor technology, chase Technology is the first enterprise in the world to achieve a rotational speed of more than 180000 rpm / min, and has a reserve of 200000 rpm technology. it has become one of the few innovative technology enterprises in the industry with the ability to develop and produce high-speed digital motors.

In addition to motor technology, another base that supports the moat of pursuing the core technology of science and technology is intelligent algorithm. Around the field of generalized robots, pursuit technology continues to explore the boundaries of intelligent algorithms, has broken through the core technologies such as Slam, ToF solid-state radar, structured light and so on, and has a series of authorized patents in fluid mechanics and robot control.

Applying the cutting-edge technology of generalized robot to the benefit of life is a brand concept that has been practiced since the birth of science and technology. Especially in the field of intelligent cleaning, pursuit technology not only further verifies the commercial scene of the landing of robot technology, but also takes advantage of its cutting-edge robot technology genes to open a new window for the growth of the intelligent cleaning industry.

The healthy growth of any industry requires a steady stream of innovative power. The "double 11" record proves that chasing technology, as a leading brand of intelligent cleaning industry, not only practices cutting-edge technology for universal benefit in daily life, and constantly inputs growth driving force for the industry, but also provides a high growth sample for the industry, leading the industry to gradually move towards the "iPhone" moment of intelligent cleaning industry.

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