Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Coje_He for the clue delivery! CTOnews.com, Nov. 13 (Xinhua)-- Tumblr, founded in 2007, is the world's largest light blogging site. The site's user terms previously allowed to upload "adult content," so it was once popular, but after December 4, 2018, the platform deleted the relevant words from the terms and began to clean up the platform, leading to a precipice decline in the site's daily active users.

In November last year, Tumblr decided to allow artists to republish adult content to a limited extent, but said it was "forbidden for artists to profit from such content" and failed to recover the site's daily active users.

Tumblr's CEO Matt Mullenweg recently posted a long article on its account, claiming that Tumblr will enter the maintenance phase in the future, ensuring only basic operations, and no new features are expected to be introduced.

Since Tumblr was acquired in 2019, we have spent $100 million (CTOnews.com Note: currently about RMB 730 million) trying to reverse the site's daily active users, but to this day we have not achieved this goal.

As we've been telling the Tumblr team for more than a year, if we can't get revenue, we need to implement backup plans to ensure existing business, which do generate revenue and support employees' salaries.

We will not let employees leave, but most of the Bumblr 139 people will be transferred to other departments (note: Bumblr is the product and marketing team of Tumblr), and customer support and service as well as trust and security staff will stay and continue to work.

▲ diagram source Matt Mullenweg

▲ diagram source Matt Mullenweg

▲ image source Matt Mullenweg related reading: "Tang is really not hot, and the number of visits to crack down on pornography has plummeted by 100 million in 30 days."

"attention to veteran drivers: tumblr will ban all adult pornography from December 17."

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