Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 12 (Xinhua) during this week's earnings call, Take-Two CEO Strauss Zelnick discussed with investors a clich é and long-controversial topic: the pricing of games.

Zelnick told investors that the pricing of games cannot be compared with film and television subscription services such as Netflix. "as far as our pricing of any entertainment product is concerned, the basic unit of calculation is the 'expected entertainment use value', that is, the expected number of hours multiplied by the value per hour, plus the terminal value that users perceive when they own the game." This does not apply to subscribed or rented games, he added.

Then Zelnick said, "by this standard, the price of our work is still very low. However, we provide players with a long period of participation, so the value will be very high." He believes that the entire industry provides consumers with a very high performance-to-price ratio, "GTA" series is also one of the most cost-effective games on the market, is one of the best.

Even though the price of most of the 3A works has risen to around $70, Zelnick believes that the price of the game is still low, but he does not intend to increase the price of the game. "our strategy is to provide more value than the price, which is consistent."

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