Shulou(Shulou.com)11/24 Report--

The annual double 11 promotion has entered a white-hot stage, and major platforms and brands are also making every effort to sprint for sales and market performance. at the same time, amazing war reports continue to come. For example, in the field of XR today, XREAL, the world's leading consumer-grade AR brand, has released its final report card of Singles Day.

According to the official Battle report, during the Singles' Day, the full platform GMV of XREAL in JD.com and Tmall exceeded 40 million, while sales of the full range of XREAL AR glasses exceeded 11000. At the same time, during the first 30 minutes of this year's double 11, sales exceeded last year's double 11 full cycle, in which sales increased by 422% and 712% respectively.

In addition, during the Singles' Day, XREAL received more than 40000 users and user satisfaction reached 96.2%. At the same time, GMV, an overseas self-owned channel for XREAL series AR glasses, increased by 114.9% compared with the same period last year, and continued to dominate the best-selling list of Amazon products in the United States, Japan, Britain, France, Germany, Italy and other countries.

Behind the dazzling achievements, we can see that XREAL's increasingly excellent production power in AR glasses is being recognized by more and more consumers, and the outstanding performance of the double 11 XREAL as a whole is the best proof.

‎ among them, the flagship product XREAL Air 2 Pro equipped with electrochromic technology is particularly eye-catching, with sales of more than 7000 units on JD.com and Tmall.

The XREAL Air 2 Pro is the flagship model of the XREAL Air 2 series launched by XREAL in the second half of this year, and is the world's first AR glasses to achieve mass production of electrochromic technology. The light transmittance of the lens can be adjusted manually to adapt to the light environment of any time and any scene to ensure that the picture is always bright and high-definition. The emergence of it solves the problem that we are easily affected by the complex light of the environment when we use AR glasses in the past, and makes it possible to use AR glasses all day and day.

In addition to XREAL Air 2 Pro, the standard version of XREAL Air 2 also has a very eye-catching performance in this double 11 promotion. XREAL Air 2 world premiere Sony 0.55in Micro-OLED miniature display screen, bringing high definition, high contrast, wide color gamut and high speed response and other viewing experience, to solve the past AR glasses color deviation, distortion, lack of dark details and other problems.

While ensuring the picture quality, XREAL Air 2 also has a breakthrough in lightweight and comfort. Through the introduction of magnesium alloy beams, shell ultra-light plastic particles and other new materials, the body weight is reduced by 10% to 72g (without nose support), and the front and rear weight ratio of the body is close to 50: 50 without pressing the bridge of the nose, greatly improving the comfort of wearing.

At the same time, in terms of sound quality, XREAL Air 2 is equipped with a new X-Spatial Sound 2.0 secret space sound field scheme, through innovative means such as larger superlinear loudspeaker, virtual bass, DRC dynamic loudness adjustment, and open rear cavity design supplemented by the principle of phase superposition, to really solve the problem of leakage and privacy of other AR glasses, so that users can rest assured that they can watch movies with XREAL Air 2 when there are many people. You don't have to wear annoying headphones, make video calls with others at work, and don't worry about what the other person is saying will be heard by the people around you.

These technological and product innovation breakthroughs to solve the common pain points of users have brought a better and more comfortable experience for consumers to use AR glasses, which is obviously the fundamental reason why the XREAL Air 2 series can help XREAL achieve amazing market performance in this double 11 promotion.

Of course, in June this year, XREAL also launched the industry's only space computing terminal XREAL Beam that can hover over 3DoF on the screen, and the sales of XREAL Beam also exceeded 7000 during the double 11 period.

XREAL Beam with XREAL Air 2 series can achieve a 330inch giant screen casting experience, enjoy the freely defined "AR space screen" anytime, anywhere and at will, and be the first to experience the more extreme and immersive movie game experience brought about by the era of space computing.

On November 7, CINNO Research, a well-known data research institution, released statistics that the domestic consumer market sales of AR in the third quarter of 2023 were 52000 units, an increase of 0.1% month-on-month and 125% year-on-year. At the same time, the domestic VR consumer level is in the doldrums, with sales falling 28.9% year-on-year and 35.5% month-on-month.

The growth momentum of consumer grade AR has significantly surpassed VR and become a more concerned and favored product by consumers, which has also injected confidence and impetus into the further development of the whole consumer grade AR industry. In a positive market environment, in fact, we need more popular products with leading significance to promote the whole industry to achieve a qualitative leap.

At this point, the XREAL that achieved eye-catching market performance during the double 11 period, more specifically, the XREAL Air 2 series obviously has such potential. They have played a leading role in the industry at least three levels.

First of all, XREAL Air 2 has achieved the lead of a new generation of space giant screen life, it has the lightest and most comfortable AR viewing experience in the industry, which will undoubtedly continue to accelerate the overall popularity of consumer AR.

Secondly, XREAL Air 2 Pro takes the lead in the all-weather and full-scene application of AR glasses, so that everyone can have a bright and high-definition AR picture experience at any time and in any scene, which greatly expands the use scene of AR glasses.

The third is that the XREAL AR space screen set leads the consumer AR in the space screen. It provides you with an AR space screen that connects everything and is defined anytime, anywhere. Hover, head, and floating window are used to bring a more stable, freer and more adaptable space projection experience.

These three leaders not only solve the common pain points of AR products, but also comply with the next development direction of consumer-grade AR. I believe that we can use its popular style influence to promote the consumer-grade AR industry to take another step towards real prosperity.

All of this coincides with what Xu Chi, founder and CEO of XREAL, shared in "the fourth Anniversary of XREAL Business Globalization" not long ago:

At present, what AR glasses want to provide consumers with is a portable spatial digital screen. In this direction, as long as we continue to bring more lightweight and comfortable products with more spatial sense and better display ability, and adapt them to more Internet terminals to bring consumers a larger, more 3D and more shocking visual experience, we will have the opportunity to create one new commercial record after another and achieve a mass of 100 million. So as to promote the evolution of the upstream industrial chain and help us to realize the AR vision of all-weather symbiosis of deficiency and reality earlier.

From this, we can see that the outstanding achievements made by XREAL in this double 11 promotion campaign are more like the natural success under Hongyuan's vision, while what makes people feel even more dazzling is that behind which Hongyuan vision, AR really changes the future of every consumer's entertainment, life and mode of production.

XREAL is moving forward step by step towards this future.

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