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2025-01-24 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
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Shulou(Shulou.com)11/24 Report--
Apple silicon plan to squeeze toothpaste and hold back big moves.
Apple unveiled the M1 chip on Singles Day in 2020, which is exactly three years old.
So Apple's "Silicon Project" (Apple Silicon) has just been launched for three years, when the M1 was unveiled, completely killing the dragon youth image, 5nm process, 16 billion transistors, and directly improve the CPU performance of Mac computers by 3.5 times, GPU by 6 times, and machine learning speed by 15 times.
Not to mention the later M1 Ultra through the UltraFusion packaging architecture, the two M1 Max chips are "welded" together to achieve a terrifying 114 billion transistor volume, and become the main CPU of the first Mac model Studio.
However, three years later, the handsome dragon slayer was also adjusting his rhythm, and this time the release of the M3 series chips was obviously different. The rhythm, performance, and price setting of the products have attracted the attention of many users and the media. Core things today combine the hands-on M3 MacBook Pro to talk about the changes in the M3 series chips and Apple's silicon plan.
▲ is a new MacBook Pro01 with M 3 Max chip. A very different release and a different "routine" the new product launch online on October 31, Beijing time, has a lot of different operations, not to mention the record for the shortest Apple launch in history (about 25 minutes). This is all on the surface.
The key point is that although the M3 series chips and Mac computer products are released, this time we will talk about the chips, and the three chips will be told together. You should know that at the time of the M1 series release, M1 Pro / Max is 11 months away from the M1 standard release, and the Super Cup M1 Ultra release is another 5 months later.
In the communication between ▲ 's new MacBook Pro core with M3 Max chip and relevant Apple personnel, we learned that one of the core reasons for this is that some new technologies will be used in all products, in the hope that more users can use new advanced technologies more quickly. The new technologies here should mainly refer to dynamic cache, the light tracking function of GPU, and so on.
I guess another reason is that in terms of architecture design and mass production, simultaneous mass production of M3, M3 Pro and M3 Max has been allowed.
Obviously, the cost of doing so is absolutely huge, and some analysts have estimated the Tape-Out cost of Apple's M3, M3 Pro and M3 Max processors alone at $1 billion these days.
There are also several questions that users are generally concerned about, and we have also explored the answer, such as the option of whether MacBook Pro should retain 8GB memory. Apple's consideration is that Apple's unified memory has a different meaning than each GB of traditional PC memory. 8GB can play a role equivalent to the performance of 16GB on other platforms, which is enough, but of course, this still needs to be felt in the user experience.
02. Why does soaring GPU performance exist? Apple's release of M3 series chips and Mac computer chips is not so much sending computer SoC as sending GPU, because the chip GPU improvement is the most obvious.
Not only has Apple made significant improvements to the GPU architecture this time, but it has also added a new dynamic caching technology. At the same time, new rendering functions such as hardware-accelerated RayTracing and mesh shading are brought to the Mac platform.
The change is that the rendering speed is 2.5 times faster than that of M1 series chips, as to why the key parameters are compared with M1 series chips.
In fact, it is very simple, they think that M1 series users may be time to change the machine, of course, more Intel chips of the old Mac nail households, must also be their goal, so the press conference actually did not mention less.
Going back to the substantial improvement in the performance of the M-series chip GPU, in addition to stronger image and video processing capabilities and game picture quality performance, there is also a growing consensus in the industry:
That is, Apple is paving the way for Vision Pro and AI large model computing. Recently, Cook has mentioned the large model in many interviews, and it is certain that Apple is making great efforts to develop the large model, and the innate advantages of AI training, reasoning, and generating operation GPU of the large model have become a consensus in the industry, so it is understandable that this wave of M3 series chips rushes into the GPU performance.
Comparison of key parameters between ▲ M3 Pro and M2 Pro
▲ M3 Pro has more detailed purchase options, but there is also a mystery, that is, why the gap between the M3 Pro chips in the series is wider than that between M2 Pro and M2 Max, and even some parameters are degraded. For example, the memory bandwidth of M3 Pro is 150GB/s, while that of M2 Pro chips is 200GB/s. M2 Pro chip is a 12-core CPU with 8 performance cores and 4 energy efficiency cores, while M2 Pro provides 11-core and 12-core processors, corresponding to 14-core GPU and 18-core GPU, respectively. M2 Pro is divided into two options.
This is obviously a sales strategy, dividing the performance level into smaller levels, but it is not very user-friendly, and some people are bound to make the choice difficult.
03.M3 version of the MacBook Pro and unchanged M3 Max chip version of the 14-inch MacBook Pro, the appearance of changes can be seen at a glance, but also can find no difference.
▲ Deep Space Black MacBook Pro can be discerned at a glance is the new deep space black, in fact, I think this is a kind of return, earlier Pro series is relatively light and thin is not this set of mold, there is also a dark color option, now it is equivalent to a return, for digital geek enthusiasts, dark color can really be liked by many people.
Other interfaces and configurations remain unchanged; the retina XDR display is also the top-stream configuration on the laptop side.
In terms of weight, the 14-inch MacBook Pro is less than 100g heavier than the 15-inch MacBook Air. After changing the new mold from MacBook Pro, there is no restraint in weight, forming two completely different routes from the Air series, one pursuing extreme performance and the other pursuing extreme lightness and endurance.
In terms of performance, we have done two running tests on behalf of the project, the details are as follows.
In the performance score test, we used the latest version of CINEBENCH,CINEBENCH to test the performance of CPU and graphics cards using the Cinema 4D special effects software engine developed for the film and television industry.
The test results of several representative models are as follows. According to the data, there are several characteristics, one is the most obvious improvement of GPU of M3 Max, the other is that the gap between M2 Max and M3 Max is not as large as expected, but compared with the standard version of M2 and M1, the performance is almost several times higher, and the GPU score of the original M1 chip can not even be measured with the latest version of CINEBENCH.
Then made a video project file export speed comparison, the video file has more than 5 G.
From the actual performance, compared with the M2 standard version, the export time has been doubled, but compared with M2 Max, the change seems not so obvious.
04. Conclusion: Apple Silicon, which is moving forward in squeezing toothpaste and holding back big moves, after watching the release of Apple's M-series chips, my feeling is that Apple is actually in a very difficult position. How to find the right rhythm in squeezing toothpaste and holding back big moves?
Chip manufacturing process has been dry to 3nm, the improvement of architecture, performance and energy efficiency can not be upgraded according to the "year", but the expectations of users are unlimited.
▲ Deep Space Black MacBook Pro so I think Apple's approach this time is a bit of a strategic adjustment, focusing on CPU and GPU respectively.
When Apple announced plans for M-series chips and silicon in 2020, it said it would completely replace Intel chips in two years, and now that goal has been achieved.
So now it is more like the beginning of a new journey of Apple's silicon program. How to provide a stronger computing power guarantee for Vision Pro's XR application and AI big model calculation may be the new star sea of Apple's silicon project. As for the upgrading pace of the Mac computer side, it may be slower in a period of time.
This article comes from the official account of Wechat: ID:aichip001, author: Moying
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