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Tmall double 11 Battle report: turnover of 402 brands including 243domestic brands exceeded 100 million, and more than 140 million new orders were added to the market below the third line.

2025-01-14 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

According to CTOnews.com news on November 12, the Tmall double 11 event in 2023 has now ended. According to officials, as of midnight on November 11, a total of 402 brands had sold more than 100 million brands, of which 243were domestic brands, and 38000 brands had a year-on-year increase of more than 100%.

The cumulative number of consumers visiting over the whole cycle exceeded 800 million, a record high. Officials also said that during this period, the number of 88vip users exceeded 32 million, another all-time high, and the number of transactions increased by double digits compared with the same period last year.

At the same time, the number of active operators in Zhou increased by 150% compared with the same period last year, and the number of daily advertising payers increased by double digits compared with the same period last year. In markets below the third tier (CTOnews.com note), Tmall added more than 2000 million new buyers and more than 140 million new orders on Singles Day this year.

Of the 58 million live rooms on the platform, stores accounted for more than 60%, 451 stores had more than 10 million transactions, and brand live rooms with over 100 million transactions appeared for the first time within 4 hours of the pre-sale period.

As of 0: 00 on November 11, the order volume of "official reduction" goods in the two new price power pallets exceeded 210 million, and the order volume of "daily low price" goods was nearly 90 million.

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