Shulou(Shulou.com)11/24 Report--

Over the years, the Singles' Day list has both An and B sides, with new category opportunities on the one hand and changes in consumer preferences on the other, witnessing the new demand generated by Chinese consumers. It is not only a consumer carnival, but also a mixed year-end exam for major brands and a military parade for current Chinese consumption.

For this year's Singles Day holiday, "domestic products" is an inescapable word. Not only because of the team building of domestic products promoted by major brands before the official start of Singles' Day, but also because the amount of public opinion accumulated by domestic products after many circle events in recent years needs a touchstone to test.

Judging from the list, what is noteworthy is that with products such as crab roe noodles and delicious soup that have attracted consumers' attention in recent years, the white elephant won the top spot of the Singles Day hot list of Tmall and Douyin respectively, and even swept the top four in the food fresh category of Tmall's list.

This year's Singles' Day, white elephants can not achieve such excellent results without "hard power" in the first place.

In order to do a good job of Chinese flavor, White Elephant organizes marketing and R & D teams to carry out a "taste trip" every year, looking for the most representative local flavor in century-old stores all over the country. In addition, the white elephant has more than 60 improved production processes, such as independent research and development, joint research and development of key problems, has 170 valid patents, and the production technology and technical level have reached the international advanced level, in order to copy the taste of the kitchen to the factory assembly line. so that consumers can taste the original taste of the Chinese flavor that the white elephant is looking for.

In the survey of China Youth Daily, 79.83% of the surveyed college students are willing to support domestic products and look forward to the development of domestic brands. At the same time, 41.42% of the students will give priority to domestic products when buying products. In the "New domestic example" survey launched by China Finance and Economics this year, White Elephant became the brand with the highest consumer preference in the "instant noodle" category, and was included in the "2023 National New domestic products" list.

Young consumers prefer white elephants, in addition to the taste that can stand the test, but also because they pin their pride on domestic brands.

Since the White Elephant came out of the circle because of "no cooperation, don't worry to eat", the list of good things in this enterprise is still growing. In this list, there are well-known respect and care for the disabled, emptying the warehouse in order to provide first-line assistance in the Zhengzhou flood, and the warm-hearted move of "giving 10,000 yuan to each Chinese athlete in the Asian Paralympic Games" that was voluntarily picked out and spread by netizens.

Compared to society, the power of the enterprise may seem negligible, but in any case, the brand is always conscientiously doing what it can. White Elephant uses long-term persistence and effective action to let consumers see the responsibility and pattern of domestic brands.

As a model of "domestic products becoming popular" and "long-term operation" in recent years, White Elephant can increase sales by nearly 100% in 2022, making it the first in the whole network and the key to leading the country in sales. It is precisely because of strengthening the product quality at the same time, constantly interact with consumers and enhance the ability of innovation.

For domestic brands, only feelings can not support all the way to success, in order to win the long-term follow of consumers, we must reflect the long-term value, really meet the needs of consumption, but also need to return to product power, channel power, brand power.

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