Shulou(Shulou.com)11/24 Report--

CTOnews.com November 11 news, the 15th Tmall double 11 growth potential, according to official statistics, 402 brands turnover exceeded 100 million, more than 38600 brands year-on-year growth rate of more than 100%.

Tmall double 11 this year, the brand business market is still stable. After 8: 00 p.m. on October 31, 155 brands, including Apple, Haier, Midea, Huawei, L'Or é al and Nike, competed to break 100 million. 71900 brands, including Gucci, Burberry, Asustek and Ordos, traded more in the first hour than last year's Singles Day holiday.

The brand ushered in a new dividend in store broadcasting. 38 brand live studio sales exceeded 100 million, 451 stores sold more than 10 million yuan, and the brand live studio with over 100 million transactions appeared for the first time within 4 hours of the pre-sale period.

The new brand stands out on several tracks. This year's double 11, there are 13 new brands with a transaction value of over 100 million and 243 brands with a transaction value of over 10 million. Within 3 years of opening the store, 1606 brands have won the champion of the trend new category.

Domestic brands broke out in an all-round way. This year, double 11243 domestic brands of Tmall entered the "100 million yuan club". CTOnews.com note: in addition to the flower season and the hot sale of primary domestic brands, more than 100 domestic brands staged the largest cross-border joint name in history, launching double 11 hot stem gift boxes.

Data show that during the Singles' Day, merchant member orders increased by more than 100% for many days in a row. Thanks to the continuous investment of brands in the private domain, Taobao Tmall platform regular customer repurchase orders also recorded double-digit growth over the same period last year. Clothing, fast consumer, sports outdoor, food and other industries grew by more than 45% over the same period last year.

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