Shulou(Shulou.com)11/24 Report--

CTOnews.com, 11 / 11 / PRNewswire-FirstCall-Asianet /-- Ma Keyuan, co-founder of the Angel Investor Center and CEO, ranked the value of the consumer market in a public speech in 2018: girls > children > young women > old people > dogs > men.

Statistics in 2020 show that in the consumption of household members, the average annual consumption of fast consumer goods of men is not only lower than that of women, but also 5 percentage points lower than that of pet products, making men in the family firmly at the bottom of the "consumer disdain chain".

However, on Singles Day this year, # men spent more than their pet dog # on Hot search for the first time. According to the latest data released by a spokesman for Tmall, the top three male consumers are road bicycles, e-sports products and stormsuit. It has become the "new three treasures" of men after Maotai, fishing and Archaeopteryx last year.

According to the data, sales of road bicycles increased by 305%, sales of e-sports products increased by 114%, and sales of stormtrousers increased by 90%.

According to the "New Sanbao" data of Tmall's pet (dog) consumption on double 11 this year, sales of full-price baked goods, milk powder and freeze-dried snacks for dogs increased by 85%, 74% and 58%, respectively. In terms of growth, the increase of male consumption of "new three treasures" far exceeds that of pet (dog) consumption of "new three treasures".

CTOnews.com attached a netizen's comment, one netizen joked: "after looking at the consumption list of Singles' Day, men's consumption has finally exceeded that of dogs", while another netizen joked that "the curse that men are not as good as dogs has finally been broken".

According to the 2023 male consumption Insight report released by QuestMobile, as of April 2023, men accounted for 50.5% of the network's users, with a total of 611 million, and nearly 50% of first-tier, new first-tier and second-tier cities.

Second, the fields and categories of "other consumption" and "she consumption" are obviously different, the discourse power in multiple market segments occupies an absolute advantage or more advantages, and gradually occupies more discourse power in multiple market segments.

On the whole, male consumption accounts for more and has obvious advantages in digital, home appliances, live entertainment, investment and financial management, games, IT electronics, new energy vehicles and other fields.

Among the consumers of new energy vehicles, users between the ages of 25 and 35 account for 47.2%, of which about 71% are male, while among the potential customers, users between the ages of 25 and 35 account for more than 50%, of which male users are more than 93.5%. It can be seen that men are the main force of new energy consumption.

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