Shulou(Shulou.com)11/24 Report--

On November 9, at the "Internet Entrepreneur Forum" at the Wuzhen Summit of the 2023 World Internet Conference, Internet entrepreneurs such as Kuaishou co-founder Yang Yuanxi jointly revolved around the theme of "leading high-quality development driven by innovation." to conduct in-depth exchanges and discussions. Yang Yuanxi said that Kuaishou always adheres to the values of "equality and universal benefits, truth to the good" to guide innovation, continue to promote product innovation and model innovation, and provide more efficient and perfect services for users, creators and businesses through innovation. through the integration of data and reality, we can contribute social value to employment and rural revitalization, so that the fruits of scientific and technological development can be enjoyed by every ordinary person.

"in 2014, we first integrated smart recommendation technology into platforms such as short video distribution, which was an innovation at that time and is now a common sense." Yang Yuanxi said that exploring the landing application of AI technology and promoting artificial intelligence to empower the whole ecology is one of the key points of Kuaishou's technological development. Kuaishou is always exploring based on AI and constantly iterating algorithm models to help users form their own digital life circle. at present, AI technology has covered all aspects from video production to understanding and distribution, and has become the basic ability of Kuaishou.

Since the beginning of this year, Kuaishou has successively released the independent development of the large language model "happy" and the Vincent map model "Ketu", which empower the business intelligence. at present, it has been combined with search, comment, commercialization and other scenarios, internally tested a number of landing short video live streaming products, and created intelligent applications such as "AI intelligent dialogue", "AI fast" and intelligent customer service, which can enhance the user experience and platform activity at the same time. To create greater business value.

Relying on innovation, the Internet industry also promotes high-quality economic and social development. In Yang Yuanxi's view, "integration of data and reality" is an important measure to promote the development of the real economy. Taking Kuaishou's "Happy Rural Leader" project as an example, he further shared Kuaishou's remarkable achievements in rural revitalization, e-commerce to help farmers, and promoting employment. The project has explored and supported more than 100 happy rural leaders, covering 27 provinces, cities and regions, promoting the revitalization of 16 local characteristic industries, and the impact of industrial development covers nearly 10 million people.

Kuaishou also continues to use digital technology to connect urban and rural areas, regions, consumption and production efficiently, helping to revitalize rural areas in many ways, while continuing to build a trust e-commerce system. Remarkable results have been achieved in promoting the docking of production and marketing of agricultural products, promoting agricultural transformation and upgrading, and expanding channels for increasing farmers' employment and income. The annual release of videos on agriculture, rural areas and farmers in Kuaishou station reached 270 million, and more than 870 million agricultural orders were sent to all parts of the country through Kuaishou in 2022.

Yang Yuanxi, for example, has a user named "Mizang Zhuoma" on her hand. most of her videos are related to "digging Cordyceps" and "picking Tricholoma matsutake". Fans affectionately call her "Cordyceps Xishi" and "Tricholoma matsutake Xi Shi". There are more than 60 families in Gongsha Village, Daocheng County, where Zhuo Ma is located. she buys mountain goods from every household every year and sells them to all parts of the country through Kuaishou. In just five or six months, she can help each family increase their income by an average of several thousand yuan, setting a record of helping villagers sell more than 300,000 yuan of Cordyceps sinensis in one month. In the six years since she settled in Kuaishou, she has released more than 500 short videos and made more than 200 live broadcasts to help farmers. Cordyceps sinensis, matsutake, Tibetan pig and beef jerky from her hometown have reached all parts of the country through mobile phones.

Another example is the "Quick hire" project, which continues to be promoted by Kuaishou, in the form of short video and live broadcast, to help both sides save time and cost, improve the accuracy and effectiveness of recruitment, and build new employment channels for blue-collar workers, college students, veterans, and disabled people, to help more people solve the employment problem.

Facing the future, the short video live broadcast platform has a broad space for development in promoting the integration of data and reality. Yang Yuanxi also said that Kuaishou hopes to endow more physical industries through "short video +", constantly creating new scenes, new opportunities, new models, and forming a joint force of the industry. at the same time, Kuaishou will continue to promote technological innovation, in-depth exploration in large models, AIGC and other fields, enabling business scenarios and ecology. In addition, Kuaishou also hopes to extend the "short video +" model and experience that has been successfully verified in China to the international platform, so as to help more enterprises and brands open overseas markets and enhance their international competitiveness.

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