Shulou(Shulou.com)11/24 Report--

Kuaishou ideal home stationed in "Inland Little Sanya" Panzhihua. Recently, "empowering the future, to the new win-win" 2023 Panzhihua Renhe District Housing Bureau and Kuaishou idealists' first new media marketing empowerment conference was held at the Renhe District Cultural Center in Panzhihua City, Sichuan Province. Kuaishou idealists announced at the meeting that they will jointly recruit and train real estate anchor brokers in conjunction with Sichuan cooperation institutions, explore a new mode of live broadcast and sell houses, and help Panzhihua real estate industry open up new markets for online marketing transactions.

Yang Mingjia, head of the Real Estate Market Unit of Renhe District Housing and Construction Bureau of Panzhihua City, Zhao Ziyue, Operations Director of Kuaishou ideal Home Southern region, Miao Jianwei, General Manager of Sichuan Organization of Kuaishou idealist, and marketing officials of various real estate enterprises in Renhe District attended the event.

Yang Mingjia said at the meeting, "through cooperation with Kuaishou idealists, we hope to open a new era of real estate marketing in Qiren and District, promote Panzhihua to the whole country, welcome friends from all over the country to Panzhihua, and let the charm of warm Flower City really be known to the whole country." move the whole country. "

Zhao Ziyue introduced the huge resource empowerment plan provided to Renhe District housing enterprises at the meeting, which will increase a series of city-specific support and work with real estate enterprises, institutions and anchors to build trusted live house purchase service scenarios.

Miao Jianwei also said, "Renhe District enterprises, property consultants, offline institutions, omni-directional, nanny-like training escort services will be given, so that Panzhihua, which is already blessed by nature, will become a gold-lettered signboard suitable for living in Sichuan."

It is understood that Panzhihua is the second city where Kuaishou ideal home landed in Sichuan after Chengdu. The landing of this cooperation conference shows that Kuaishou idealists will also bring Panzhihua more support resources in terms of operation, flow, products, influence, and exploration of new models, so as to help Panzhihua Renhe District real estate industry open up new markets for online marketing transactions and help more traditional brokers and institutions complete transformation and upgrading.

As part of the cooperation plan, the escort program has begun preparations in Panzhihua and will provide babysitting services to excellent cooperative institutions through customized training programs, official operation residency, professional content guidance, star anchor support and other measures. assist institutions to train Kuaishou excellent real estate creators and new media operation team.

According to public data, Kuaishou idealists continue to build a live short video real estate knowledge and information platform and a real estate trading service platform based on the new real estate brokerage model of "real estate anchors promoting new housing transactions." has explored the completion of real estate bulk consumer goods in Kuaishou ecological transaction link. With the joint efforts of real estate anchors, institutions and platforms, the live selling mode has developed rapidly, and Kuaishou idealist has become an important new platform for marketing transactions in the real estate industry.

It is understood that compared with the traditional intermediary model, professional real estate anchors' live broadcast selling mode has multiple advantages, such as rich media of short videos and live broadcasts, real-time interactive expression, which efficiently solves the consumption decision-making problems of property buyers, and can also break the time and space restrictions to solve the problem of cross-district house purchase. On the other hand, the studio and the IP of anchors form a natural supervision mode, which enhances the trust of real estate enterprises, anchors, institutions and buyers. In particular, the trust based on Kuaishou community ecology and the characteristics of high sticky fans make the new house marketing transaction more efficient. Data show that the transformation of real estate anchor agents from quick homesickness channels to subscription is eight times higher than that of traditional channels.

According to data provided by Kuaishou idealist, by the end of 2022, Kuaishou idealist had signed up more than 5000 anchors. According to Kuaishou's financial report for the second quarter of 2023, by the end of June, Kuaishou ideal Home had covered more than 90 cities across the country, with a total value of more than 10 billion yuan in real estate transactions in the second quarter.

Miao Jianwei said, "in the future, we hope to be able to further cultivate in the whole of Sichuan Province, under the huge resources of Kuaishou ideal home, we can help the real estate industry transform and improve efficiency, and incubate more professional real estate anchors and new brokers. We also hope that through the Kuaishou idealist platform and excellent Kuaishou real estate anchors, we can help the national home buyers buy satisfactory idealists."

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