Shulou(Shulou.com)11/24 Report--

Introduction: on the demand side, due to the gradual retreat of population and flow dividends, economic slowdown, supply shocks and other factors, demand shrinks; on the supply side, affected by geography, raw material costs continue to rise, consumer brands survive in adversity. It is imperative for consumer brands to use digital intelligence means to operate lean, reduce costs and increase efficiency, among which the ability of data acquisition, integration, analysis and application is the core.

A few days ago, at the Fifth China Fast Consumer goods Conference, Lu Chao, executive president of 2392.HK and general manager of the platform Innovation Center, shared the theme of "Xuanwuyun DI (data Intelligence) to solve the mystery of intelligent growth".

Quantitative profit growth model, wisdom to expand stores, to achieve "one store, one policy"

In 2023, although the fast consumer market gradually picked up, consumer confidence recovered more slowly. When the market was lower than expected, Lu Chao believed that the revenue scale of many enterprises was not as large as before, and there was a bottleneck of "increment without increasing profits". If consumer goods companies want to get rid of the growth mystery, they must add new technologies and new weapons-that is, a new technology and means of precision operation.

Based on the in-depth analysis of the current situation of the industry and the accumulation of fast consumption practice for decades, Xuanwuyun Industry Research Institute discussed jointly with the leading enterprises in the industry, starting from the two dimensions of "scale growth" and "profit growth". Creatively put forward [quantitative profit growth model]. Only the two-pronged approach of "increment" and "profit increase" is the real way for the growth of fast-consuming enterprises in a complex environment.

So, how do FMCG brands achieve the goal of "increment" and "profit increase" through new technologies and new tools?

Lu Chao believes that the main battlefield of the fast consumer industry is mainly offline, if the thinking and algorithm logic of online e-commerce are applied to offline big data to build a marketing battle map, so as to know yourself and know the enemy, control one hand, and accurately command, so as to meet the needs of different brands for scenes and channels, and help brands and distributors achieve more accurate marketing goals.

Xuanwuyun Xuanxun Wisdom 100th (Wisdom growth Edition) to create a new generation of intelligent SFA

In addition, Lu Chao focused on Xuanwu Yun Xuanxun Wisdom 100 (wisdom growth version), which is a new generation of intelligent SFA with the blessing of innovative technologies such as AIGC and DI, mainly covering the three bright applications of "display Commander, Wisdom Store Development, and visiting Business Enablement". Committed to helping enterprises to efficiently develop stores, easily create perfect stores, improve the efficiency of personnel visits, help fast consumer enterprises to improve sales promotion strategy, so that more enterprises can apply innovative technology to transform productivity and promote business growth.

"the transformation of digital intelligence is one of the most important strategic directions", which has become the consensus of consumer enterprises. The digital intelligence transformation of enterprises is not only the online multi-channel layout, but also pays more attention to the full-link digital transformation of the core operating capabilities behind the enterprises, and more returns to the essence of retailing, that is, to create competitive advantages in terms of product power, supply chain and terminals. Xuanwuyun Xuanxun Wisdom 100 (wisdom growth version) is promoting the high-quality growth of consumer brands with a comprehensive ability to accelerate numerical intelligence.

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