Shulou(Shulou.com)11/24 Report--

Although today's refrigerators, televisions, washing machines and other large household appliances have been very smart, small household appliances that can bring small beauty to life are still indispensable. In a hurry in the morning, it is easy and beautiful to hit a cup of silky soy milk with a wall-breaking machine; on a busy afternoon, it is comfortable to make a pot of lemon black tea with a health pot; on the night when you go home, it is satisfying to cook a pot of sweet rice with an electric cooker. Double 11 is coming, in the face of a wide range of brands, complex types of small household appliances, how to choose? In fact, it's very simple. Just look at the list.

Comprehensive Tmall, JD.com two major e-commerce platform list, the user preferred Little Bear Electric Appliances. Data show that as of 10:00 on November 10, 2023, on Tmall platform, Little Bear ranked in the list of health pots, ceramic rice cookers, intelligent thermos and other categories TOP1; on JD.com platform, while Little Bear also won the list of tea pots, glass stew pots, multi-functional auxiliary food machines and other categories TOP1.

Multi-platform and multi-category first, upgrade the exquisite lifestyle for users

With the development of economy, consumers are iterating. Consumer behavior is no longer a family matter, but becomes an individual choice, consumers begin to pay attention to those who can please themselves, personalized needs. For example, when consumers are used to stewing and brewing pots, it is difficult to be interested in single-function pots. To be exact, small household appliances solve not only the "pain point" of user life, but also the "itch point" of life, which also means that who can do these two points, who can become the user's first choice.

On the Tmall platform, Little Bear has won several hot-selling lists, such as TOP1 for health pots, TOP1 for noodle machines, TOP1 for string machines, TOP1 for smokeless barbecue plates, and so on. In the mother and baby category, Little Bear has also won the new intelligent thermos list TOP1, which is the first choice for users. It not only sells well, but also has a good reputation, such as Little Bear Electric folding multi-function pot, innovative patent folding design, roasting and rinsing, which can meet the needs of young people who want hot pot and barbecue in one machine, and have been well received by users and become the TOP1 of multi-function cooking pot.

On the JD.com platform, Xiao Xiong Electric Health Pot not only ranks in the top three, but also a number of explosive products rank among the best-selling lists in several dimensions, such as waterproof stew, glass stew, glass filter pot, and so on. In terms of mothers and infants, they have also won the best-selling list TOP1 of multi-functional auxiliary food cooking machines. For example, the small bubble curing pot of Little Bear Electric Appliances, by upgrading the intelligent stewing system of small bubbles, makes the chassis heated more evenly, and the dense bubbles produced during heating can better bring out the nutrition of the ingredients and achieve the silent nourishing effect of moisturization. it has become a necessary item for young people in daily health. It can be seen that Little Bear Electric Appliances focus on doing "young people like small household appliances" is not empty concept, but fall on the strong and powerful product strength.

On this basis, Little Bear Appliances also covers the whole scene of users' life, such as outdoor, pet, office, travel, home and so on, upgrading the exquisite lifestyle for users. For example, combined with the current life scene of living alone, the bear mini rice cooker has a capacity of 1.6L to meet the needs of the "one person" crowd, even half a cup of rice can be cooked; with the rise of the camping scene, Little Bear launched camping products such as card ovens, electric ovens and outdoor power supplies to explore multiple ways of camping with young people. It is based on the needs of users as the center, Little Bear Electric Appliances can continue to meet the diversified needs of users and become the common choice of hundreds of millions of users.

Tamping the strength of Intelligent Manufacturing to build differential Competitiveness

If you pay attention to the recent news of the small home appliance industry, you will find that Little Bear Appliances has good news frequently. Just released Q3 quarterly report at the end of October, Little Bear achieved double growth in revenue and profit in the first three quarters; followed by double 11, Little Bear won the first in many categories on the two platforms of Tmall and JD.com. Repeatedly recognized by the industry and users, it is inseparable from the support of Little Bear's R & D, design, manufacturing and digital capabilities.

According to the Q3 quarterly report of Xiao Xiong Electric Appliance, during the reporting period, the R & D cost reached 106 million yuan, an increase of 11.74% over the same period last year, far exceeding the industry, which shows that it attaches great importance to R & D. Thanks to years of R & D investment, Little Bear Electric Appliances has built a three-level R & D system and has applied for more than 1500 patents, including more than 60 patents for the best-selling health pots. Not only that, Little Bear Electric Appliances has also maintained a high-quality output of more than 300 new practical and invention patents every year.

At the same time, Little Bear Appliance has insight into the aesthetic preferences of young people and sets up a 10 + design team to give products the design they fall in love with at first sight through deep cooperation with the outside world and linking to global design resources. In terms of color, Little Bear Appliance is good at using warm colors, mainly green, pink, milky yellow, milky white, etc., to bring visual warmth to consumers, while maintaining novelty in functional design, such as the folding multi-function pot with innovative patent folding design. One can be detachable, the shape is fashionable, and it is also convenient to receive and bring warmth to users.

With the help of strong digital intelligence manufacturing capacity, Little Bear Appliances delivers these high-quality products to users all over the country. At present, Xiao Xiong has five intelligent production bases, one parts manufacturing base and one operation base throughout the country, which can ensure that Xiao Xiong can fully meet the iterative speed of product renewal and play a good "quality card" on the premise of ensuring high quality. At the same time, Xiao Xiong Electric Appliance has played the "efficiency card" with digital transformation, and in the way of process, data and system "three wheels" drive, it not only improves the ability of data acquisition and analysis, efficiently captures the needs of users, but also realizes the efficient coordination of enterprises. create a benchmark for digital enterprises in the industry.

Double 11 is a big test for both enterprises and users. For enterprises, the test is the comprehensive ability of products, experience, operation, etc., and the construction of differentiation advantage can always maintain the leading edge; for users, the test is vision. If they want to make no mistakes, they can not only follow the list, but also choose enterprises with big brands and scientific and technological strength. Take advantage of double 11, take home the small household appliances you love.

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