Shulou(Shulou.com)11/24 Report--

With only one day left unconsciously in the Singles Day shopping carnival, 20:00 on November 10 officially entered the peak of the 28-hour sprint. In the sprint phase, consumers' welfare is released to the maximum, discounts and surprises continue one after another, and changers have the last chance to buy good tech goods at historically low prices this year.

In the brand choice of science and technology good things, Lenovo can be said to be a "clear stream" in this Singles' Day event. Unlike other brands on the market, it abandons numerous and complicated rules and routines and provides historically ultra-low prices and many good things through the strategy of "simple and direct giving", allowing consumers to "save to fly".

Let's sort out the huge benefits brought by Lenovo in this Singles' Day event: in the event, Lenovo revolves around the theme of "good things, good service, and one province to the end" through three simple and direct discount ways of "half province, scramble for province, and combine province". Help users save to the end. The prices of top-ranked items such as Savior Y9000P, Lenovo Xiaoxin 14 and YOGA Air 14s have plummeted, while there are multiple intimate services such as 180-day replacement service, private customization and member discount, which really save consumers money, effort and worry in Singles Day.

While benefiting customers, Lenovo also works with well-known brands such as Zhou Dasheng, Ikea and COSTA COFFEE to carry out cross-border welfare marketing, oversized welfare gift packages and multiple exclusive and reciprocal benefits, together to bring more fresh and affordable leapfrog experience for young consumers, so that users can really spend less money to enjoy dividends.

The most complete money-saving strategy is here: 5 fold grab + time-limited direct drop + combination purchase discount, Lenovo really "special play"!

"half province" uses a real 50% discount to allow users to get popular style products with a low threshold. From October 31 to November 11, Lenovo will launch daily live broadcasts on Lenovo's official website, official flagship store Mini Program, Tmall flagship store, JD.com 's own flagship store, Douyin, Laikuzhi Life, and Meituan's seven platforms, which are full-line attack, Savior Day, Zhi Investment / personal Cloud Day, Mobile Day, Printer Day, display Day, Notebook Day, Xiaoxin Day, tablet Day, YOGA Day, Peak Battle Day and Mobile Day, respectively. There is a "theme day" every day for 12 consecutive days, and the studio can snap up popular merchandise with a 50% discount every day, and interested friends can set the alarm clock in advance to prepare for robbery.

During the "scramble to save" campaign, many popular products fell directly in time, such as Lenovo Rescue Y9000P 2023, which dropped by 500 yuan to 9999 yuan. This laptop is equipped with the latest processor and graphics card. can easily deal with a variety of complex computing tasks. At the same time, it is also equipped with a high-resolution display screen so that programmers can see every detail clearly. Whether it is software development or data analysis, this notebook can give programmers a smooth experience. In addition to the popular style, the ThinkPad X1 Carbon offers one-year accident insurance and kilG traffic when buying a phone.

In addition, the Lenovo Xiaoxin 16 superbook, which is famous for its omnipotence, is the most cost-effective. It is equipped with the new Zen4 Ruilong R7 processor, 16-inch 2.5K&120Hz high-brush eye protection screen, 32G+1T large-capacity storage, portable, easy to carry, very suitable for programmers who often need to go out to work. Moreover, compared with similar products of other brands, the price of Lenovo Xiaoxin 16 2023 is more friendly to the people. During the Singles Day holiday, the price has been reduced by 500 yuan to 5199 yuan.

In addition to the above benefits, Lenovo's combination purchase activities are also unprecedented. From October 23 to November 11, users can not only enjoy discounts on popular products such as notebooks, desktops, tablets, printers, and smart personal clouds, but also enjoy a further 50% discount if they buy relevant accessories. Xiaoxin lightweight backpack, Savior M500 wireless mouse and other popular stars can enjoy at least 50% discount, explosive products can enjoy more discounts.

For example, if you buy Xiaoxin 14 2023, you can enjoy a 50% discount to buy Xiaoxin lightweight backpack (discount price is only 40 yuan), 50% discount to buy Xiaoxin solid state U disk, and 20% discount to take away Xiaoxin plus mouse and small new aluminum alloy heat dissipation bracket, so that you can complete all the equipment at once, and you can learn to work easily and efficiently.

In addition, there are a lot of surprise benefits: price insurance 11.11, welfare upgrade, you have to pay for it; 6-phase interest-free, JD.com white paper full support; consulting customer service can enjoy value surprises again; student-certified stand / mouse, 12-stage interest-free, upgrade customized cut 200 yuan; matching shopping links can be selected around 5 fold, package as low as 3 fold; crazy week restaurant, wanton ultra-low price, seconds as low as 70% discount Configure custom coupons to reduce 100 yuan, limited to 50 pieces per day, and send 100 yuan E cards. From now on to November 11, Lenovo studio will grab 50% discount every day.

One-stop service upgrade: 1 yuan 180 days only change without repair + private customization, after-sales experience without worry!

Under the multi-blessing of real products and real prices, Lenovo brings users an intimate and efficient experience of buying a new machine. In order to meet the basic needs of users, a good full-process digital service is also an indispensable key.

During the Singles' Day event, Lenovo specially launched the intimate one-yuan 180-day replacement without repair service. Users can unconditionally replace brand-new products with a fee of 1 yuan within 180 days after buying Lenovo laptops. This undoubtedly dispels the users' worries about the products after purchase. In addition, Lenovo also launched a special program called "Crazy Thursday" to grab large coupons at 11:00 every Thursday.

In addition, the private customization service of Lenovo computer is also favored by young consumers. when buying a computer, users only need to select "I want to customize" in the corresponding column of the official website, and then they are free to choose their works to achieve A-side inkjet painting and C-side lettering. Instantly have a unique personality computer. In addition to the customization of appearance, it also supports the private customization of models, configurations and other elements. All the accessories used in the products are from the original factory and enjoy the national joint guarantee. "High-end customization + appearance customization" meets the personalized needs of geek youth at the same time. Solve all worries.

In addition to the pre-purchase "private customization" service, Lenovo also takes into account the eagerness of users to receive the phone as soon as possible. As a result, both individual consumers and business users can enjoy the "extremely fast" service after shopping at Lenovo's flagship store, and the products can be received in 30 minutes at the earliest. For users who want to replace computer parts, Lenovo also provides door-to-door service, professionals on-site for you to install and upgrade parts, providing an one-stop shopping and service experience, saving effort and safety.

At the same time, in order to further give back to members, Lenovo has also launched a number of exclusive rights and interests for members, all of which can enjoy bonus points, with a maximum of 3000 yuan for graded members. in addition, for different consumer groups, there are many rights and interests, such as free gigabytes of free for the purchase of fully connected models, one-year unexpected protection and gift for all ThinkPad channels, and one-year extended service for all PC enterprises.

In addition to solid profit promotion, Lenovo also shows its elegant demeanor through cross-border marketing that keeps pace with the times in this wave of Singles Day activities. During the Singles Day holiday this year, Lenovo Tianxi Ecology and IKEA jointly provided member benefits, combining the five intelligent scenes of smart home, smart learning, intelligent entertainment, intelligent office, intelligent health, and IKEA products to achieve combined discount shopping, so that intelligent life can be achieved in one step. In addition, there are 1 yuan to extract tickets to the surging Music Festival and other rights and interests to achieve "same-frequency resonance" with contemporary young people through various fancy games.

Multi-brand cross-border linkage: joint name gift + combination discount purchase + a variety of gifts, the shopping experience is super interesting

The joy of Singles Day is always varied. In this special day, Lenovo and many well-known brands cross-border linkage to bring more fresh and affordable leapfrog experience for young consumers. For example, during the Singles' Day, ThinkPad x COSTA co-signed "a hit" event shocked the attack, in which offline 408 COSTA COFFEE stores across the country displayed the ThinkPad & COSTA COFFEE cooperation logo, the perfect combination of coffee culture and productivity tools. This bold cross-border cooperation is not only a display at the product level, but also a cultural collision between brands, combining the business style of Lenovo products with the leisure style of COSTA COFFEE, and a balanced and harmonious beauty in vitality and serenity.

During this event, users who buy ThinkPad products will be given coffee coupons, which aims to bring more "courtesy of popular celebrities in the workplace" to users through the "coffee promotion program" and lead the new trend of efficient office work. From October 27 to November 11, consumers only need to scan the code to participate in ThinkPad | COSTA "this ThinkPad Please" event, that is, they will have the opportunity to receive a cup of COSTA five-star classic coffee or buy one get one free coffee coupons or a liter cup benefit; consumers who participate in Weibo interaction will have the opportunity to get limited commemorative gold coins for the 30th anniversary of ThinkPad; Lenovo moto razr 40 Ultra folding screen phone-extraordinary magenta limited edition In addition, there are 11 cups of COSTA five-star classic coffee, sign-in gift thinkplus lipstick power supply and other gifts for you to unlock. This cross-border strong combination not only allows users to enjoy the high-quality experience brought by ThinkPad and COSTA COFFEE products, but also seamlessly connects the efficient office capabilities of ThinkPad with public spaces such as coffee shops to create a more comfortable new mobile office experience.

Moreover, Lenovo Tianxi Ecology has joined hands with IKEA to launch a joint membership benefit of "Today should be saved to the end", which combines the intelligent products in the four scenes of e-sports 's games, learning and entertainment, efficient office work and intelligent life. organically combined with IKEA's home products, it not only brings money-saving and worry-saving combination shopping activities, but also helps users to create a more comfortable intelligent life scene more conveniently. Enjoy a good and intelligent life.

For example, the combination of Lenovo new Pro 14 and Ikea Alfie office chair can easily bring a soft and efficient experience; Lenovo Xiaoxin 100s projector and Ikea sitting and sleeping dual-purpose bed fill up the atmosphere of watching movies for the whole family; the combination of Lenovo rescuer Y9000P and IKEA computer table can bring players a more free gaming experience; Lenovo Pad Pro12.7 and IKEA children's book desks and chairs create a comfortable and healthy environment for children to study at home. In addition, during the Singles Day joint activity, store members also have the opportunity to kill a variety of good things at 18:00 every day, so that shopping is really "appropriate" to the end.

In order to better create the atmosphere of the shopping carnival, Lenovo's official website has also prepared a variety of ways to play for the majority of members, so that everyone can "have fun with good gifts and enjoy happiness at preferential prices". For example, if you do a task every day, you can get a reward for Ledou, which can be redeemed directly for points. From October 23 to November 11, you can participate in the lottery with a 100% chance of winning by purchasing Lenovo Mall's own ThinkPad, ThinkBook, Yangtian computer and other products. The gift includes not only a single quota of 10000 yuan, but also solid Zhou Dasheng gold beans, mouse pads, customized joint gift boxes and other gifts.

During the period from October 24 to November 12, participate in the topic # Lenovo Singles Day member savings list #, share the money-saving items you bought, and some members give gifts such as customized T-shirts, Lenovo wireless mouse, Le Dou gold-plated beans, Le Dou joint pillows, Le Dou Golden beans and so on. To put it bluntly, Lenovo's Singles Day campaign is full of sincerity, there is no routine gimmick hype of other brands, it is really conscience brand to sell conscience goods.

As a leader in the global PC market, Lenovo not only brings consumers a more cost-effective shopping experience, but also brings full life cycle services into this Singles Day promotion, which really protects the interests of consumers. In the future, Lenovo will also adhere to the concept of "science and technology serves mankind", through continuous innovation and technology guidance, to create better consumer electronic products and a more perfect full-scene intelligent ecology, leading users to embrace a bright new intelligent future. At present, Singles' Day has entered the real most exciting part of the stage, which is also the last wave of buying opportunities this year. Friends who need to change planes, seize the time to rush!

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