Shulou(Shulou.com)11/24 Report--

There is no exquisite background board and gorgeous words, there is no hoarse cry, let alone put on a price-cutting "drama" with brand merchants. JD.com 's purchase and sales studio on 11.11 this year, a group of good-looking, sincere and professional JD.com purchasing and selling little sisters were temporarily ordered to appear in front of the live broadcast camera, causing a storm in the live broadcast with "no pit fee, no talent commission" and a real 50% discount, really cheap and low price. Many consumers squatted live in order to buy JD.com 50% discount wool, but unexpectedly became the face fans of purchasing and selling little sisters. There are also many consumers who introduce themselves in the comment area, turning the whole live broadcast into a blind date scene.

JD.com 's most beautiful purchase and sale of the younger sister is really a 50% discount on the live broadcast "Beautiful and specialized"

In 1997, Xi Xi was an executive of JD.com a few months ago. Through layer by layer interview and examination, she officially entered the JD.com Home Appliances and kitchenware Business Department and was responsible for the purchase and sale of kitchen shelves. For rarely touched categories, Sisi through 9 months of study to communicate and negotiate with businesses and visit the factory, now has a number of good things in the kitchen.

In her live broadcast, Bai Haojia 304 stainless steel antibacterial pot brush with continuous silk and efficient cleaning of pots and pans was robbed by netizens for more than 3,000 orders, becoming the single item with the highest order volume; Miaoli kitchen shelves that can be pushed as they go and make full use of the narrow space are sold out instantly in the live broadcast room; the industrial belt snapped up for 1 yuan is directly for stainless steel kitchen pot brushes, and the daily sales volume is 30 times higher in 10 minutes. Behind every high-selling product, there are traces of Sisi's efforts.

The youngest "hexagonal warrior" in the team, the backbone of the live broadcast of small telegram in the kitchen.

Jing Jing, born in 1999, is the youngest member of JD.com 's purchasing and selling team of household appliances and kitchen appliances, and is also a veritable "hexagonal warrior". She has done marketing and operation in JD.com, and now, as a purchasing and marketing staff, she carries goods live in front of the camera. Her past work experience has given her the strength as a professional salesman.

JD.com 11 11 live studio, Jing Jing became the kitchen gadget category of the "pillar" anchor, she is responsible for warm kitchen boards, electric lunch boxes, ice machines and other small kitchen appliances, not only have on-site demonstration and explanation, but also as low as 50% discount good price, "many goods just on the shelves, shouted 321 instantly out of stock", the light in Jing's eyes is the envy of many anchors.

Newcomers who travel all over the country to show their professional ability in lighting factories.

Rich experience allows Xiao Xu to introduce products easily during live broadcast. JD.com 's home appliances and flat panel lighting source accessories, which have just joined JD.com for half a year, are not inferior in professional terms. She walked through the lighting industry with large and small lighting brand factories, JD.com 11.11 purchase and sale of every SKU in the lighting category, have personally seen, personally touched, personally tested, the purpose is to bring consumers the most cost-effective lighting products.

Under the efforts of Jiao Jiao, Hewlett-Packard Lighting, which has been stationed in JD.com for only two months, has been snapped up and installed at an unlimited 50% discount, all arranged from product to price to after-sales service; Jiao Jiao recommended four pieces of HP full-spectrum eye protection bedroom ceiling lamp package at a hand price of only 799 yuan, with sales exceeding one million yuan.

The most leapfrog little sister is grateful that the live broadcast is closer to the user.

JD.com home appliances oral appliances category sales Lizi, with professional product knowledge reserve, jumping out of character and good appearance, gain a lot of netizens love. On October 25, the first live broadcast of home appliances and appliances, Lizi instantly sold 4000 units on the shelves of 99 yuan welfare buckets in the studio.

In Lizi's view, live streaming brings sales closer to consumers, and through on-screen comments and users' messages in the comment area, they can immediately understand the users' real needs and give feedback. Because many of the people who place orders in the studio are female users, female anchors are more likely to sympathize with them, such as what gifts they hope to receive at Christmas and send them home to their families during the Spring Festival. Female anchors will pay more attention to the subtle feelings of users.

JD.com 's hot mother, BOSS, buys and sells the first sister live broadcast with an explosive watch.

JD.com is also a working woman and a treasure mother. For 8 years, she served as the purchase and sale of BOSS Xiaoxu in the curtain fabric group of JD.com household appliances. During the period of 11.11, she became what netizens called "the first sister of JD.com 's hot mother BOSS purchasing and selling." From the user's point of view, to 'strictly select' products as a mother, to control product quality with the professionalism of purchasing and selling, to strive for the maximum rights and interests space for consumers with the strength of BOSS, and to bring truly cost-effective products to users "is the principle that Xiao Xu has always followed when selecting products.

As a baby mother, she has also had the experience of "baby spitting milk, bed-wetting, and mattresses difficult to clean". She has also been plagued by velvet quilts and drilled feathers, and as a working woman, she hopes that high-quality products will have a more affordable price. Therefore, to solve the pain points of consumers, mutual trust can be fully established, and this two-way trip is also being reflected one by one. According to statistics, the explosive down brought by Xiao Xu was sold out in TOP1 on the day of the live broadcast, and the inventory products were sold out in 5 seconds; the recommended washable baby mattress was purchased by 50% of live visitors and 18.8% of orders, which greatly exceeded the expectations of businesses.

This is a group of ordinary women who take purchasing and marketing as their career, who walked from behind the scenes to the front of the stage during JD.com 's 11 / 11. For them, the form of work may be new, but the content of the work is the same as usual. It is precisely because they are familiar with the category and each product that they are responsible for that they can do well in the studio. This 11.11, JD.com Home Appliances "Little Sister Anchor Troupe" moved every consumer in the live broadcast room with sincerity and really low price. In the live broadcast of manuscripts and suspense, it is really difficult to ignore their existence.

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