Shulou(Shulou.com)11/24 Report--

CTOnews.com November 10 news, Ministry of Culture and Tourism official show, According to the "General Office of the Ministry of Culture and Tourism General Office of the Ministry of Industry and Information Technology on the organization of the"5G + Smart Tourism "Application Pilot Project Declaration Work Notice"(Office Resources Development [2023] No.145). On the basis of recommendation by relevant departments and voluntary declaration by enterprises and institutions, the Ministry of Culture and Tourism and the Ministry of Industry and Information Technology plan to determine the first batch of "5G + Smart Tourism" application pilot projects after expert evaluation, which are now publicized.

CTOnews.com notes that the first batch of "5G + Smart Tourism" application pilot projects include "Palace Museum" Mini programs, 5G + Cultural Travel Digital Post Station, China National Theatre 5G Smart Theater online performance, etc.

It is understood that the contents of this Pilot Project include but are not limited to the following main directions:

5G + Smart Travel Services

With the improvement of tourist experience as the core, make full use of 5G and other technologies to adapt to more application scenarios, and provide personalized, quality, interactive and immersive tourism services. Promote the effective integration of 5G and new generation information technology, organically combine with tourism public service platform, enrich online service mode, promote the scale development of application scenarios such as 5G+4K /8K ultra-high definition video, 5G intelligent navigation, 5G+VR / AR immersive experience, etc., so as to meet the intelligent experience of tourists in the whole process of tourism.

5G + Smart Tourism Management

Make full use of 5G and other technologies to improve the intelligent management capabilities of cultural and tourism information monitoring, risk prevention, regulation and guidance, emergency response and entering the park during peak periods. Explore the landing application mode of 5G HD video surveillance, 5G unmanned equipment automatic driving patrol, 5G Beidou positioning and other businesses, promote the construction of three-dimensional security system, promote the modernization of industry governance by informatization means, and effectively improve the efficiency of industry governance.

5G + Smart Tourism Marketing

Through 5G and other new generation information technologies, we will improve our big data analysis capabilities such as tourist portraits, consumption statistics and forecasts, and provide marketing decision support. Promote the integration and development of new businesses such as 5G new calls, 5G messages and 5G panoramic live broadcasting with tourism destination marketing, cultivate new media marketing means such as 5G interactive live broadcasting and 5G+AR live broadcasting, expand marketing channels and make tourism marketing more accurate.

5G + Smart Travel Products

Strengthen the R & D and industrialization process of the integration and application of 5G and cruise yachts, passenger ropeways, amusement facilities, ice and snow equipment and other tourism equipment. Increase the supply of tourism products such as 5G + rural tourism, ice and snow tourism and cruise yacht tourism. Promote the deep integration of 5G-based AI cameras, VR / AR terminals, wearable devices and other digital products with cultural and tourism enterprises and institutions, and promote the large-scale promotion of 5G + smart tourism products.

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