Shulou(Shulou.com)11/24 Report--

2013 is the first year that Bing officially landed in China. In October of that year, Bing launched a new bright yellow search logo in China and removed the Beta logo, making Bing the fourth important product line of Microsoft brands after Windows, Office and Xbox.

In 2023, Bing changed the way people search, transforming the never-ending list of links into more direct and easy-to-understand answers, which truly evolved the way people search online. so that search into a very convenient and efficient new era.

In October this year, the 10th anniversary of Bing's landing in China, the two generations of Microsoft leaders who promoted Bing's landing and development in China sat down for dialogue and told the story behind Bing's ten years in China.

Copilot leading search in the era of AI Navigation

The ▲ picture shows the Microsoft Innovation Speed (Microsoft Speed):

Earlier this month, Microsoft 365 Copilot officially provided commercial services to enterprise customers.

Since the release of ChatGPT at the end of last year, it has become the focus of global attention. So far, Microsoft has fully integrated the capabilities of GPT into its core products and services, from work to life, empowering individuals and organizations with AI.

In particular, the new artificial intelligence-driven Bing search engine, New Bing, has become the "artificial intelligence co-driver" (Copilot) of web search, bringing users new Internet habits and reshaping people's daily search experience.

During the dialogue, both Dr. Wang Yongdong and Dr. Zhang Qi talked about Bing's important role in driving the global wave of new AI led by Microsoft Copilot, that Bing is redefining how people use the Internet to search and create, and that this will continue to make a more important contribution to the future development of Microsoft and the industry as a whole.

So far, New Bing has covered 169 countries and regions around the world and generated more than 1 billion conversations, and the market share of Edge browsers has been growing for 10 consecutive quarters. This quarter, New Bing introduced a new personalized response feature and expanded to support DALL ·E 3 to help users get more relevant search results and create extremely realistic images. In terms of shopping, New Bing can help users find more tailored recommendations and better offers. After this brand-new AI technology is integrated into the advertising platform, it optimizes the understanding of the customer's intention and enhances the chat experience. In addition, Microsoft also introduced New Bing into Meta's AI chat experience to provide more accurate responses and real-time search information.

Wang Yongdong: "Today, when we are talking about the transformation of artificial intelligence, when we are talking about Microsoft's cloud business and cloud strategy, we will find that Bing's development has made a great contribution to all this. I think the impact on the future of the company will be very big, very strong."

Zhang Qi: "the application of artificial intelligence, especially the large language model, has reshaped the way we interact with information, and has also brought great changes to enterprises. Bing's contribution is far greater than the business itself, for example, it is of great significance to the construction of our internal talent organization system, external industry leadership, market expansion, user experience enhancement and so on. From a global point of view, it has inspired the rapid development of technology in the industry, and without this competition, the new trend of AI search will not come so soon. "

Over the past decade, Bing has always been committed to providing users with high-quality web search services and experience, constantly carrying out technological innovation, growing and exploring together with the majority of users and partners, and achieving countless beautiful moments.

▲ technology has made remarkable achievements in innovation. During the past 10 years, Bing has been creating new milestones. At present, China has become Bing's second largest market in the world; the number of daily active users has increased by 50% compared with the same period last year.

▲ picture shows users' messages on the occasion of Bing's 10th birthday in China.

Bing's deep understanding of the local market is an important reason why it can bring value to and is loved by users, especially the unique search experience created by English search and international versions for Chinese users.

In Dr. Zhang Qi's view, these achievements are inseparable from the foresight of Wang Yongdong and the leaders such as Shen Xiangyang and Lu Qi at that time. It was that persistence, persistence and deep feelings that made Bing persist and achieved today's achievements: "I would like to take this opportunity to thank Yongdong, Harry (Shen Xiangyang) and Lu Qi again for their leadership in the past and for their escort to us." This is the premise that our team can grow. At the same time, I would like to thank Mikhail Parakhin--, our CEO, who is in charge of advertising and web services, for his strong support to the development of Microsoft China team and Bing China. This is a great big department, big team, ten years so far is not easy, because to respond to every request of the persistence and persistence, so that we ushered in today's development. "

As a witness to Bing's growth in China, Dr. Wang Yongdong revealed the behind-the-scenes stories of Bing from birth to landing, as well as those unforgettable moments deeply rooted in his memory.

The Origin of "Bing" in memory

Wang Yongdong: "with regard to the birth of the name Bing, I remember it was discussed at that time that we should find a word-it should be easy to write and pronounce and easy to remember in all languages; at the same time, it could be used as a verb, so Bing was born." now we often say that if you are looking for something, you must reply. "

"Bing" landed in China, took root and sprouted

Wang Yongdong recalled that Bing's landing in China was the period when Shen Xiangyang led Microsoft Research Asia. It was the era of rapid development after the rise of the Internet, and Shen Xiangyang came up with an idea at that time-he wanted to be a search engine. He found the global vice president in charge of the business at Microsoft headquarters at that time, gave a clear and attractive plan, and finally succeeded in promoting the matter. " Later, the search Technology Center was established, which is the origin of our Microsoft (Asia) Institute of Internet Engineering, "Wang Yongdong said." this has laid a good foundation for us to lead the team and develop products later (in 2009). As a result, when Bing products began to seek to land in China, this has become a very natural and natural thing. "

The ▲ picture shows the senior vice president of Microsoft worldwide and chairman of Microsoft Asia Pacific Research and Development Group.

Wang Yongdong, Dean of Microsoft (Asia) Academy of Internet Engineering

In fact, Bing's road to development is not without twists and turns. When the product started, Bing also experienced the same bottleneck period of R & D and revenue as all new products:

"in fact, I remember that earlier that year, Bing was also challenged within the company, and at that time, there were some different voices who thought that the input into this product was greater than its output. So it would be impossible for Bing to deal with these significant effects of the company now." Wang Yongdong said with a smile: "so every time I think of this, I am very grateful. The leaders of the company at that time, whether Bill Gates or Steve Ballmer, had very strong support for Bing. Nowadays, the company places special emphasis on growth thinking and innovative thinking, which I personally think will add to the long-term development of our Institute of Engineering."

The picture of ▲ shows senior vice president of Microsoft worldwide and chief technical officer of Microsoft Asia Pacific Research and Development Group.

Zhang Qi, Executive Vice President of Microsoft (Asia) Academy of Internet Engineering

Thanks to Microsoft's overall concept and growth thinking, Bing has thrived until now, blooming and bearing fruit, creating today's "New Bing" and "Bing chat". "Microsoft or Bing can not achieve today's development without the guidance of innovation and culture, which is the source of our strong growth, and it has won our R & D team tickets and opportunities for rapid development under the new AI wave." Dr. Zhang Qi concluded.

In October this year, Bing China celebrated its tenth birthday. At this important moment of gratitude, joy and warmth, both Wang Yongdong and Zhang Qi expressed their deep gratitude for the support and love of Bing users, and also looked forward to the future development of Bing and Microsoft as a whole:

Wang Yongdong: "the new growth point lies more in our realistic influence, in our driving force for digital transformation and the empowerment of industries and users." I think we will not only be in Bing this product, but the overall business line will be able to make greater contributions to users. Very much look forward to greater development in the future, can bring more for Microsoft, for users. "

Zhang Qi: "We are proud of the progress made in the past, but we are more looking forward to the future development." We believe that the purpose of promoting technological innovation is to benefit mankind, promote social progress, and create a better future for the world. The influence of generative artificial intelligence will surpass every great information technology innovation in the past. It's like equipping everyone with an intelligent co-driver (Copilot). In the future, with the help of AI, there will be more exciting and subversive changes in the way people work, live and communicate. "

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.