Shulou(Shulou.com)11/24 Report--

Today, "high-quality development" has become the main theme leading the economic and social development of our country. The macro high-quality development, in the dimension of people's livelihood, is the micro high-quality life. The high quality of life is reflected in the continuous upgrading of consumption. If we say that in the era of consumption 1.0, people will value the "performance-to-price ratio" of goods and services, while in the era of consumption 2.0, people will value the "quality-to-price ratio". They are keen to seek the best solution of quality of life within their own ability. At the same time, young people have more diverse expectations of "home". They hope to realize their yearning for a better life by improving the home environment, which not only includes the basic functional needs of life, but also hopes to take into account emotional healing, companionship and self-placement. Among the important influencing factors of the new generation youth when choosing household products, TOP5 are "good quality", "cost-effective", "affordable", "brand awareness" and "material" respectively.

As a leading enterprise in the household industry, for more than 30 years, Zhihuashi has been taking people as the core origin of product research and development, and has a deep insight into the common and personalized needs of consumers. its business function sofa, bed, mattress, smart bed and many other categories, for thousands of families to bring health, comfort, value, fashion home.

This year, we put forward two ideas: the first-class lifestyle and the five-star sleep lifestyle. In the bedroom and living room scenes, consumers get a "healthy, comfortable, value-for-money and fashionable" lifestyle. I will explain the two lifestyles in detail below:

1. Functional sofa: 5-dimensional "first class standard" = 5 kinds of "first class life"

What is the first class lifestyle? The White Paper on National upgrading gives the answer: "Health, comfort, value and fashion" are the basic elements of building a new living room lifestyle, and the living room life that can meet these four dimensions is Zhihua's first-class life. We use first class to define functional sofas. In the past, the household industry was intermingled with the good and the bad, and lacked a standard, so Chihuashi was willing to shoulder this responsibility-the output standard. The traditional sofa allows us to sit still, the biggest difference of the functional sofa is that consumers can freely define the home, we can adjust the angle electrically to find the most comfortable lying posture.

On Singles Day this year, Chihuashi gave five-dimensional answers to the first-class quality system:

First-class health standards: the most important indicators of sofa health include formaldehyde, TVOC and other overall volatile harmful substances. Formaldehyde is classified as Class I carcinogen by the World Health Organization, the standard range of formaldehyde emission is ≤ 0.04mg / m3, the formaldehyde emission from first-class sofa is 0.011mg / m ³; the main source of furniture odor is TVOC, the standard range is ≤ 0.25mg / m3, first-class sofa TVOC emission 0.02mg / m ³. Before leaving the factory, every product of Zhihuashi has to go through self-inspection and Saide inspection to check the quality of the products.

First-class comfort standard: first-class sofa can achieve electric 110-160 °custom adjustment, undertake a variety of life scenes. The seven-zone support system specially developed by Zhihuashi divides the sofa into shoulder and back, lumbar vertebrae, buttocks, arms, thighs, calves and ankles, and different parts are filled with different materials to accurately fit every inch of the body. really achieve the ideal and comfortable sense of sitting and lying down.

First-class scientific and technological standards: Zhihuashi recommends and selects people based on product characteristics and interests. Zhihuashi's cat-scratching-proof cat-scratching-proof sofa is the good news for pet-raising people; zero-wall sofas for small and medium-sized households can not only improve the utilization rate of space, but also take into account comfort; cinema sofas for moviegoers have positions for playing instruments and saucers, and they can also charge mobile phones and put snacks. This year's double 11 first launched 9 electric drive sofa, a functional sofa 3 electric function bits, raising the waist to support the foot independent adjustment, but also to lead the industry trend and household consumption trend!

First-class excess value standard: Zhihuashi realizes the three independence of "independent research and development, independent production and independent logistics", and the quality and price are controlled by the brand, so that more profit space can be freed. Truly achieve a lower price and better quality to benefit consumers, so that users only with the "economy class price" to enjoy "first class quality" products.

First-class fashion standard: the R & D and design center established by Zhihuashi around the world, the R & D and design system has formed a matrix cooperation layout dominated by self-research and supplemented by international master cooperation, and the team members come from Asia, Europe, America and other parts of the world. with forward-looking design thinking, an European style, Italian minimalism, cream style and other fashion styles, consumers can match according to the decoration style when choosing and buying.

2. Bed + mattress: "5-star sleep standard" = "5-star sleep life"

In the "Chinese National Sleep quality Survey report" jointly developed by Shenzhen Furniture Research and Development Institute, China Sleep Congress and other units, Zhihuashi defines 5-star sleep as the solution of Zhihuashi integrated sleep products. Zhihuashi bedroom category revolves around the five dimensions of comfort, improving the sleep quality of consumers in an all-round way.

5-star health standard: 0 sugar non-plant materials are healthier. Does formaldehyde exceed the standard? Will the material give birth to worms? How is sleep / breathability? It is the problem that consumers pay most attention to at the level of sleep health. Zhihuashi uses the self-developed sponge as the main filling material of the bed screen bag, and the formaldehyde test in the sponge health test: no free formaldehyde has been detected. At the same time, in order to solve the problem of "products with coconut palm / jute and other sugary plant materials as cushions, there will be insect risk after long-term use", Zhihuashi specially studied 0-sugar non-plant materials with hollow three-dimensional structure and integrated molding: 3D air science and technology fiber; it is a new type of science and technology material with excellent air permeability, elasticity and support. According to the 5-star sleep health standard, it can protect users for 3 times in their daily life.

Table 1: health standard classification of mattresses

5-star technology standard: double single bag support system, science and technology mattress to nourish the spine. When you are still comparing the whole screen spring mattress and the independent spring mattress which is better. Double single bag support system has quietly emerged as a new force. Zhihuashi self-developed cushion "single bag" + spring layer "single bag" combination of 1: 1 > 2 double single bag support system. Spring layer nearly 800 independent cylinders, more than 1000 independent pressure release capsule cushion layer, into the ergonomic system, so that each fulcrum automatically fits the physiological structure of the human body, the whole body supports 0 gravity, the waist / neck is no longer suspended, so that the pressure relief capacity is doubled. Yes, good mattresses should start with the 5-star technology standard.

Spring single bag + small capsule single bag design

5-star comfort standard: delicate fit to the true standard, moderate soft and hard comfort. Zhihuashi 5-star mattress sleep technology laboratory independently developed formulations to create exclusive patented technology sponges: volcanic sponges and ice sponges. The volcanic cotton is soft and resilient, realizing a rapid and strong positive response to the human body; the excellent soft rebound performance of ice and snow cotton gives the human body curve omni-directional fitting, delicate fitting to the body without leaving gaps. Different positions of the mattress are filled with volcanic cotton and ice wool respectively to make the body feel soft and hard. In addition, sponge cutting adopts German profiled computer automatic cutting system for one-time molding, high-pressure steam sterilization and deodorization treatment, durable, not easy to deform, realizing the excellent performance of the core and surface layer of Zhihuashi 5-star mattress, bringing a perfect sleep experience.

5-star quality standard: 20-year warranty can rest assured, 6CM soft frame is stronger. Apart from the volcanic sponge and ice sponge which can not collapse after 30,000 rolling tests, it also adopts independent springs with high temperature secondary tempering, anti-rust / warranty for 20 years, as well as 360 °soft frame wrapping. It solves the problem of sedentary collapse at the edge of the wearing point / the bed is sunken for a long time, and can effectively prevent banging and lowering sound. Compared with other brands in the mattress field, products with a price below 10,000 yuan can be said to be rare. Chihuashi does not hesitate to make a cost in the pursuit of 5-star quality, only to bring users the ultimate decompression sleep experience.

5-star super-value standard: a little thicker, more over-value. In terms of sleep perception, everyone has a say, but multi-party surveys show that thicker mattresses can bring a relatively more comfortable sense of sleep, even if the concept of "deep sleep layer" is the same. As far as companies are concerned, however, thicker mattresses mean more filling layers, that is, more cost inputs. At present, the most common mattress thickness in the industry is basically 20~26cm. When Chihuashi proposed to provide more users with 5-star sleep life experience, value-for-money star sleep enjoyment is a compulsory link: Zhihuashi A4 paper / brush (30cm or so) mattress concept came into being, fully in line with the "China National Sleep quality Census report" put forward that "30cm about high-quality mattresses are more in line with human body pressure relief sleep, so that more people can get star sleep experience."

At present, the development of home space has entered the 3.0 intelligent era. This year, Zhihuashi cooperated with Haier Triwingbird and Huawei Hongmeng system to create the smart home scene of the whole house. For example, after stepping into the porch, the warm light slowly turns on, automatically adjusts the brightness and broadcasts welcome words. Enter the living room, lie on the Zhihuashi first class sofa, control the newly upgraded Huawei intelligent central control screen S2 to start the viewing mode through voice interaction, the curtains are automatically closed, and the lights are automatically adjusted to the right level. the sofa is slowly expanded to the right angle to enjoy the cinema-level feeling. In the smart bedroom, Zhihuashi smart bed, Huawei and Haier work together to create an extremely comfortable sleep experience for users. In the wisdom and health scene, Zhihua Shi old products are connected to Huawei's whole house intelligence, and intelligent technology means are used to create smart home products. While providing extremely comfortable products, it can also help institutions and families to take care of the elderly reasonably, efficiently and safely, reduce labor costs and reduce the incidence of accidents, and provide security for the elderly.

Home is a new experience of decompression of home appliances double 11.

In this year's Singles' Day event, Chihuashi responded to consumer demand by providing consumers with a rich variety of surprises and feedback with the theme of "decompressing the new experience, home is home appliances," providing consumers with a variety of surprises and feedbacks. full 40,000 get 10,000, the highest amount of cash red envelopes paid. There are also multiple combination offers and games, booking free deposit, time-limited second kill, upgrade benefits, bedroom products purchase, etc., with the service policy of free taking the old and sending the new, which also makes it easier for consumers to upgrade to a new home in one step. Bring home first class life and five-star sleep life at the most affordable price!

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