Shulou(Shulou.com)11/24 Report--

Importing photos from a mobile phone into a computer is a common operation for young people, but it can be a problem for many older mobile phone users. Not long ago, the customer service of OPPO Service received online help from a 65-year-old man who wanted to export photos. In the end, it took 90 minutes for OPPO customer service to accompany and guide the old man to successfully transfer the photos from his mobile phone to his computer. To prevent him from forgetting, the customer service also sent him detailed steps in the form of text messages.

OPPO service has been paying close attention to the mobile phone needs of elderly users. OPPO mobile phone itself has many aging features and care model for the elderly. But for many older people, it is still difficult to master so many functions. In order to make it easier for older users to learn common functions and software that meet their personal interests, and to help them better communicate with their parents and entertain themselves, OPPO Service recently launched a "Guide to playing the Machine for parents" specially designed for elderly users, which covers all aspects of operation, such as basic settings, social interaction and entertainment, as well as intimate anti-fraud skills, fun and practical, even if the children are not around. Parents can also easily self-study, but also can be checked at hand at any time. At present, the manual has been launched in a number of OPPO official service centers across the country for users to read free of charge.

Break the "gap" between older users and smartphones to make technology hotter

According to data released by the China Internet Network Information Center, as of the first half of 2023, the proportion of netizens aged 60 and over in China reached 13 percent, or about 140 million. The 2021 observation report on the Model of Wisdom helping the elderly jointly released by Nandu big data Research Institute, National Institute of Governance of Sun Yat-sen University and China Aging Industry Association in December 2021 shows that more than half of the respondents over the age of 60 use mobile phone App for an average of 3-5 hours a day, and more than 80% of the interviewed elderly need to be instructed 4-10 times to learn new electronic skills, while their children's younger generation usually lack the patience to teach repeatedly. The report also found that older users have diverse needs and interests when using smartphones, while their children want them to learn more about fraud prevention and anti-fraud, which shows, on the other hand, that older people need a channel for autonomous learning.

Based on the increase of the aging population and their actual needs in the use of phones, the aging design, iteration and popularization of smart phones has become a common concern of enterprises and society. OPPO phones have also been continuously engaged in research and development in aging design, and have successfully launched many built-in features of care for the elderly, such as remote screen sharing to make it easier for children to take care of their parents at a distance, and the use of large durable batteries to avoid "loss of contact". In view of the increase in telecom fraud, strengthen the security protection of mobile phones, through this series of barrier-free design, from security, vision, interaction and other aspects to enhance the aging intelligent experience, really let older users enjoy the fun of digital life.

The OPPO service combines the rich experience of serving elderly users for a long time to produce a "guide to playing with computers for parents", hoping to further help elderly users master these aging function designs, really break the "gap" between older users and smartphones, let parents become happy "old urchins" in the smart age, and make technology more hot.

OPPO service "Guide to playing machines for parents": simple, fun, practical and safe

"it's really super easy to play with your mobile phone. As long as I give you some time and help, I'm sure you'll be able to use it easily." This is a small encouragement given to parents at the beginning of the "Guide to playing machines for parents". According to the commonly used mobile phone functions and applications, the guide is divided into: security tips, basic settings and management articles, photo articles, Wechat articles, short video articles, life assistant articles and intimate service stories that must be seen before using the mobile phone. It is visually displayed in the way of combining picture and text.

Safety tips are placed in the top priority and conspicuous position, the guide summarizes 8 "all" and 5 "uniform" to help parents improve their awareness of fraud and identification, for example, those who ask for remittance, pay in advance or provide bank card information for various reasons, do not believe or hang up. In the basic setting and management section, according to the eyesight and hearing characteristics of the elderly, the guide mainly introduces how to turn on large font and large volume with one click, hands-free external call, cleaning up mobile phone garbage, application unloading and other common functions.

Photos and short videos can be said to be the most frequently opened software for many parents to share the discussion in the WeChat group, which can provide them with a full sense of happiness. To this end, the guide describes in detail how to switch between photo and video recording modes, how to save and view photos, and how to teach parents how to silky browse videos and make and publish their own short videos.

The Wechat article devoted more space to how to send voice messages and pictures with relatives and friends, make phone calls on Wechat, and stumble over the operation of many elderly people to pay for electricity, electricity and coal. In terms of life assistants, even practical "hidden" tools such as flashlights and weather forecasts are thought of in the guide.

As a whole, the guide introduces each function in an approachable language, which is very easy for old people in different regions to understand. Elderly users or their children can obtain the guide through both online and offline channels, private message "OPPO Service" official account, send the key word "Chongyang", you can get the complete electronic version of the guide manual for free, or go directly to the offline OPPO official service center stores, and you can also listen to customer service personnel on the spot.

"We usually don't change customer service before and after consulting elderly users, which can help them solve problems more efficiently," said a senior customer service staff at OPPO customer service. "over time, we have also formed the habit of recording for them, making it easier for them to go back and study. Now with this guide, it is more convenient for us to serve our customers."

At the present stage, in order to make the aging function of smart phones truly valuable, in addition to paying more attention to the experience of elderly users in the design of the product itself, enterprises should also provide them with consulting channels that are easily accessible, with a complete service system, companionship to help them learn and master machine-playing skills. OPPO services answer questions for users face-to-face, and have gradually become an important link between smartphones and elderly users. The introduction of the "Guide to playing the phone for parents" and a series of aging measures have further narrowed the gap between OPPO services and users and established a stronger trust connection. With the continuous innovation and exploration of OPPO mobile phone in aging design and service, OPPO service will continue to create warm customer service in the future to help different user groups unlock the latest technology and enjoy a convenient life.

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